ESPN has launched its ScoreCenter mobile application on the BlackBerry 10 platform as part of the company?s ongoing effort to reach consumers no matter what device they are using.

The BlackBerry 10 app is part of ESPN?s mission to connect with sports fans and let them consume content through any mobile device. The BlackBerry 10 platform will let ESPN ScoreCenter fans to quickly share the most exhilarating moments with friends and family through social communities.

?Part of our mission at ESPN is to be wherever sports fans consume content, and that includes a broad audience of BlackBerry customers,? said Michael Bayle, senior vice president and general manager of ESPN Mobile.

?The new BlackBerry 10 mobile computing platform translates well for those that want a personalized experience, which is also in line with our goal to deliver content that fans care most about quickly and as easily as possible across platforms,? he said.

Consuming content
The HTML5-based BlackBerry isavailable on the BlackBerry World storefront and gives fans access to breaking scores, stats, standings and news from hundreds of sports leagues, teams and players around the world.

The app also features a lot of personalization features that let users customize the app to their favorite leagues and teams.

Users can also check out the latest and most contextually relevant video clips and highlights, as well as view top events and biggest news headlines of the day.
 
?We?re showcasing the ScoreCenter app at RIM?s BlackBerry 10 launch event today, and will be working with our Consumer Marketing team to drive awareness of the app,? Mr. Bayle said.

Mobile repertoire
ESPN has been building up its mobile repertoire over the past few years.

In 2011, the company stretched its global reach by partnering with Nokia to preload new Windows Phone devices with a central hub for sports fans.

The ESPN hub was the latest mobile initiative from the sports publisher to dive into global markets and signals the opportunity the company sees with Nokia?s new rollout of mobile devices (see story).

Most recently, ESPN let fans stay up-to-day during the upcoming football season with an iPad application.
The ESPN Fantasy Football iPad app uses the devices capabilities and lets users pull up their fantasy team with the touch of an icon (see story).

"Mobile users are ESPN?s fastest growing audience, and we emphasize serving fans on their best available screen,? Mr. Bayle said.

?Sports require live, real-time consumption which fuels usage on every screen, and mobile is a big piece to that.?

Final Take
Rimma Kats is associate editor on Mobile Marketer, New York