Yahoo Sports is letting fans stay connected and keep tabs on their favorite players with new mobile application features.

The company is offering branded experiences from Citi, Miller Lite, Snickers, Toyota and Visa. The initiative helps celebrate the company?s 15th football anniversary.

?We know our consumers want access to their teams and leagues wherever they are,? said Ken Fuchs, vice president of global media and head of sparts, men?s and games at Yahoo.

?This year we are the only platform providing Fantasy Football across all four screens - PC, TV, phone and tablet ? ensuring consumers have access to their teams anywhere they are with a tap of any screen,? he said.

Yahoo is focused on creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe.

Advertiser sponsorships
Yahoo is letting advertisers create branded experiences via its mobile apps.

For example, Citi is sponsoring the Yahoo Sports Fantasy Football Draft Central, a tool that helps fantasy football players determine their draft strategy.

Miller Lite is renewing its position as the exclusive beer sponsor. The beer giant is sponsoring live drafts and draft content.

Through Yahoo smart ads technology, Snickers is sending personalized messages, which will be delivered to fantasy football players on the Match Ups pages.

Toyota is returning as the exclusive automotive partner in Yahoo Fantasy Football for a fifth consecutive year. The company will offer videos and content to enhance the user experience across mobile, tablet and Yahoo Connected TV.

Finally, Visa is sponsoring the Yahoo Fantasy Football Stat Tracker and is also the presenting sponsor for the other Yahoo Sports apps.

New features
Yahoo is offering several new features to help fans stay up-to-date.

Users can manage teams across devices. Fans can access by PC, phone, big screen or tablet.

The new features include trading and waiver options that let players to improve their teams on the go from any device or right from the TV.

?Yahoo offers a digital creative canvas across all four devices for advertisers to attract more advertiser spending on the Internet and connected devices, bringing partner campaigns to life through new and innovative means which build brands and drive measurable impact,? Mr. Fuchs said.

Final Take
Rimma Kats is associate editor on Mobile Marketer, New York