ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

New Belgium Brewery taps mobile for social media engagement











Mobile craft
New Belgium










Users can view others' photos






The New Belgium app

Multichannel campaign

















Final Take
Lauren Johnson is editorial assistant on Mobile Marketer, New York
-->