Beverage giant Coca-Cola is teaming up with singer Natasha Bedingfield to get the word out about its Shake Up Christmas global holiday campaign.

The campaign features television spots, as well as online and mobile experiences. Coca-Cola is also getting the word out about the campaign through in-store promotions and packaging.

The Coca-Cola Co. claims to be the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

Holiday happiness
The Shake Up Christmas campaign is an extension of the global marketing platform ?Open Happiness? which is set to launch this month and roll out in more than 90 countries across the globe over the coming weeks.

Coca-Cola is working with Ms. Bedingfield to put her spin on the holiday anthem ?Shake Up Christmas.?

The singer has recorded the song in six languages including Spanish, French, Swahili, Filipino, English and Ukrainian.

The campaign includes new mobile initiatives such as an application that lets users create and share personalized Christmas greetings by cropping a photo into a dance performance to Ms. Bedingfield?s Shake Up Christmas.

The Coca-Cola campaign also includes a Facebook gaming app and gifting of mobile assets, such as customized Christmas wallpaper and ringtones.

Past endeavors
Coca-Cola has been doing a lot in the mobile space.

Earlier this month the company announced that it is piloting a program with Google Wallet where consumers can use their mobile device to pay for a drink at 200 of its vending machines across the United States (see story).

Recently, Coca-Cola took its long-term partnership with the World Wildlife Fund mobile in a text-to-donate promotion.

To participate, consumers can text product-specific short codes to a keyword to donate money towards the Arctic Home fund, which is an organization created by Coca-Cola and the WWF to save polar bears. The campaign is running until March and includes a mix of digital, broadcast and mobile initiatives (see story).

Final Take
Rimma Kats is staff reporter on Mobile Marketer, New York