Aegis Media is investing $11 million in TigerSpike to help the company accelerate growth of its personal media platform and address the growth in mobile media adoption.

TigerSpike?s technology helps content providers engage with consumers by optimizing the creation and delivery of content across a wide range of mobile devices. With mobile adoption growing, the company will use the funding to help accelerate its growth plans, expand its product group and extend its reach into new markets.

?Aegis is at the forefront of the media space and excited about the innovation we can bring to their businesses,? said Alex Hall, president, Americas, at TigerSpike, New York.

?Technology has become an integral part of all existing media and advertising businesses, all of whom want to create a unique and innovative user experience for the right medium,? he said.

?With Personal Media, the end user requires a slightly different experience depending on the device, the time, the mood and the place. This is just part of the difference that TigerSpike brings to its clients.?

Aegis Group is a marketing communications and research firm.

Global reach
TigerSpike expects to accelerate its growth by leveraging Aegis? global network as it expands from hub offices in Sydney, Australia, London and New York.

TigerSpike?s customers include media companies such as News Corp., The Daily Telegraph, The Economist as well brand marketers such as AutoTrader, Diageo and Pepsi.

TigerSpike reports seeing large demand from enterprise organization for tablet and phone apps. The funding from Aegis will provide TigerSpike with the resources to remain at the forefront of this growth opportunity as well as the growth in consumer adoption of mobile media.

?TigerSpike already has a significant global presence, but the opportunity within Personal Media is now truly global,? Mr. Hall said.

?Companies want to understand how they can use these devices to add value to consumers as well as board executives, sales teams, and retail associates,? he said.

?This investment will help us roll out our expertise to more markets and industries, given Aegis already has an impressive set of global brand relationships.?

TigerSpike was founded in 2003. The company has proprietary service delivery platform called Phoenix.

The cloud-based software-as-a-service platform packages and delivers personalized content across a range of mobile platforms.

?We also understand that new and innovative solutions can be cost-prohibitive for some companies who still want to be able to deliver content and drive business process improvement through these devices,? Mr. Hall said.

?Much of the investment will be used to productize our Phoenix platform so that we can deliver our services more cost-effectively to more clients, especially in developing markets,? he said.

Final Take
Chantal Tode is Assoc. Editor at Mobile Marketer