ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

AAA app provides step-by-step guidance for drivers in car accident

AAA is helping relieve the stressful process of gathering information and documenting a traffic collision via a new insurance mobile application. 

The company?s fourth mobile app provides step-by-step guidance following a traffic accident. The AAA Insurance iPhone app is available for free download in Apple?s App Store.

AAA provides more than 52 million members with travel, insurance, financial and automotive-related services.

Mobile assistance
The app walks drivers through the post-traffic crash process of collecting information, taking photos and requesting a tow truck.

Drivers can use the app to gather important information about the crash and submit an insurance claim.

The app lets users take photos of the crash scene and document the damage to the vehicles and property.

Drivers can view their summary

Drivers can view the vehicle damage

Documentation
Drivers can document vehicle models and people involved in the crash, as well as the location of the crash.

Additionally, the app lets users identify damage to vehicles by making a few taps on their handset.

Drivers can also document witnesses and police report details.

The app lets users store their auto insurance company's contact information, policy number, drivers on the policy and vehicles on the policy, which can be password protected for privacy.

In addition, users can view a summary of the traffic crash details and email a report straight from their iPhone.