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Tommy Hilfiger tries on augmented reality fitting room
Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its spring/summer limited-edition Prep World collection.
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Taco John?s supports digital loyalty program with SMS
Mexican-themed restaurant chain Taco John?s is launching a new text messaging campaign with a healthy living theme to drive further growth of its digital loyalty program My Town Mania.
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Corporate mobile banking presents untapped opportunity for banks
NEW YORK - A Fundtech executive discussed the current state and opportunities in corporate mobile banking during a lunch seminar his company held Friday, May 6.
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8coupons relies on augmented reality-powered app to deliver local deals
8coupons is letting consumers browse from more than 500,000 local deals via an augmented reality-enabled iPhone application.
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61pc of wealthiest Americans own smartphones: study ? Luxury Daily
Luxury Daily today - 61pc of wealthiest Americans own smartphones: study; IWC brandishes exclusive print ads in Modern Luxury pubs.
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Why digital signage and mobility are the future of marketing
Much in the way that social media has engendered this shift for interpersonal and non-commercial experiences, proximity marketing represents an entirely new way to take in the commercial experience.
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