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Macy?s targets USA Today mobile consumers to drive traffic in-store
NEW YORK ? Retail giant Macy?s ran a multichannel activation targeting male users of USA Today?s mobile properties with the goal of driving traffic in store.
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Mobile sites key to customer loyalty, multi-platform sales: panel
NEW YORK ? Panelists at Mobile Marketing Day 2011 addressed the importance of mobile stores for retailers who want to encourage continued brand loyalty and push multichannel sales.
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SMS increases effectiveness of traditional media: Mobile Marketing Day panel
NEW YORK ? SMS can work with every form of traditional media there is and make it interactive, actionable and trackable, according to a panel at Mobile Marketing Day.
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Americans more likely to buy smartphone than any other device: Gartner
Consumers in the United States are more likely to buy a smartphone in 2011 than PCs, feature phones, ereaders, media tablets and gaming products, according to a recent survey by Gartner.
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Chanel ignites ecommerce strategy with mobile-optimized Web site ? Luxury Daily
Luxury Daily today ? Chanel ignites ecommerce strategy with mobile-optimized Web site; Harrods uses Oscar-inspired emails to influence purchase intent.
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Mobile Marketing Day 2011: presentations
Senior execs from USA Today and National Hockey League along with industry experts discussed the state of mobile marketing at this third annual event Feb. 22 in New York organized by Mobile Marketer in conjunction with the Direct Marketing Association.
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