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Barneys New York energizes traditional media buy via QR codes - Mobile Commerce Daily

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Barneys New York energizes traditional media buy via QR codes
Luxury retailer Barneys New York has debuted its multichannel Backstage Black and White Spring 2011 campaign that spans mobile, online, print, in-store and out-of-home advertising.
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PG&E lets 6M customers pay bills via iOS devices
Utilities giant Pacific Gas and Electric Co. has launched a mobile bill payment application to enhance services for its customers in Northern and Central California with Apple iOS devices.
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Mobile banking services can lead to 300pc ROI for banks: Accenture
Mobile banking services can deliver strong returns for banks that measure customers? usage patterns and target consumers? needs, according to Accenture Research.
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Mobile commerce will not reach tipping point in 2011: Appitalism
While sales of mobile content such as applications are booming and mobile purchases of physical goods are increasing, 2011 will not go down as the year of mobile commerce, according to Appitalism.
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BMW employs mobile augmented reality for X3 promo ? Luxury Daily
Luxury Daily today ? BMW employs mobile augmented reality for X3 promo.
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Nonprofit Mobile Day Feb. 16 in Washington: Registration open
Register now for Mobile Commerce Daily?s 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions.
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Examples of five mobile bar code strategies during the 2010 holidays
According to a recent survey, 97 percent of consumers found mobile bar codes useful during their holiday shopping. This creates new opportunities for brands, marketers and retailers to influence consumers at the moment they are making a purchasing decision.
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