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Carl?s Jr. and Hardee?s mobile loyalty program to drive in-store traffic
CKE Restaurants Inc.?s Carl?s Jr. and Hardee?s restaurants are driving consumers in-store via Happy Star Rewards, a GPS-enabled loyalty program that rewards users for checking in at the fast-food chains? locations across the United States.
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DJ Armin van Buuren spins location-based mobile rewards to boost ticket sales
Musical artists such as Armin van Buuren, Markus Schulz and The Wanted are using a location-based mobile application to drive ticket sales and encourage fan loyalty by distributing rewards.
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CNN, MTV encourage tune-in on New Year?s Eve with virtual mobile rewards
Whether they are spending the last moments of 2010 celebrating at a party, relaxing at home or freezing in New York?s Times Square, users of mobile social network GetGlue can earn limited-time stickers from CNN and MTV this New Year?s Eve.
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Beatrix Potter?s The Tale of Peter Rabbit targets families across multiple mobile devices
Sideways? Buddy Reading technology is powering a paid digital version of Beatrix Potter?s classic children?s book, ?Peter Rabbit: Buddy Edition? for Apple?s iPad, iPhone and iPod touch.
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35pc of luxury retailers use mobile to reach affluents - Luxury Daily
Luxury Daily today - 35pc of luxury retailers use mobile to reach affluents; Neiman Marcus, Waterford drive post-holiday sales via discount email blasts.
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Mobile and social media set to change business
Digital and social media marketing, the advent of cloud computing and the explosion of mobile technology have all had a profound effect on the way marketers and consumers do business.
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