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Stila bolsters cosmetic sales via commerce-enabled virtual makeover app
Stila is letting users try on its cosmetics via a virtual makeover tool and then buy the desired products via their mobile device.
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Mobile bar code scanning became mainstream this holiday season: Scanbuy
A recent poll by Scanbuy on Twitter and Facebook proves the influence that mobile bar codes are having for retail outlets trying to improve the customer shopping experience.
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Strong retail partnerships offline necessary to support mobile commerce
With the increase in consumer uptake of smartphones in 2011, more retail players will take to mobile, deploying more product discovery tools with the hopes of driving sales.
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Where awarded geofence patent covering mobile commerce
Where Inc. has been awarded Patent No. 7,848,765 by the United States Patent Office. The patent safeguards the company?s technology related to the use of geofences in the delivery of applications, content and mobile coupons.
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Maxim lets users send virtual champagne gifts via New Years app
Maxim is letting users celebrate New Years with a customized countdown application that lets them send out a personalized message and buy a virtual champagne bottle gift for friends.
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