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OfficeMax mobile social app drives calendar sales among holiday party-goers
Office products retailer OfficeMax has introduced the Holiday Party Bingo iPhone application that works alone or in conjunction with the companion Facebook application to engage holiday party-goers.
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Car rental brand Avis UK gives holiday travelers perks for Foursquare check-ins
Rental car company Avis UK is offering rewards to customers in exchange for their virtual check-ins on Facebook Places, Foursquare and Twitter.
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Coupons, product comparisons top mobile commerce holiday trends: First Data
While consumers did make purchases using their mobile devices on Black Friday and Cyber Monday, redeeming coupons and comparing products and prices are the top mobile commerce trends so far this holiday season.
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