Toys R Us unveils multichannel mobile CRM tactics - Mobile Commerce Daily
Toys "R" Us unveils multichannel mobile CRM tactics
Toys "R" Us launched an iPhone app that integrates QR codes, videos and rewards into a daily retail shopping experience to enhance its marketing and loyalty initiatives.
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http://www.mobilecommercedaily.com/toys-r-us-unveils-multichannel-mobile-crm-tactics/
AAA drives foot traffic to retail partners via mobile
Automotive service organization AAA is driving foot traffic to the locations of its retail partners via a loyalty-focused Android application.
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http://www.mobilecommercedaily.com/aaa-targets-android-users-via-loyalty-program-app/
Barclaycard rolls out branded iPad game
Financial services giant Barclaycard is targeting high-value consumers with the debut of a free iPad version of its Rollercoaster Extreme game in the App Store.
http://www.mobilecommercedaily.com/barclaycard-rolls-out-branded-game-to-the-ipad/Click here to read the entire story on Mobile Commerce Daily
How to convert impressions into interactions on mobile
QR codes help brands and retailers convert impressions into interactions on a personal and a trackable level.
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http://www.mobilecommercedaily.com/how-to-convert-impressions-into-interactions-on-mobile/
Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
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