ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Burger King supports largest menu launch with mobile app - Mobile Commerce Daily

Burger King supports largest menu launch with mobile app
Fast food giant Burger King is using a mobile application as part of a multichannel effort to push its newly revamped breakfast menu.
Click here to read the entire story on Mobile Commerce Daily

Rue La La makes private sale shopping accessible on Android devices
Members-only online retailer Rue La La is letting Android users purchase directly from their phone, no matter where they are.
Click here to read the entire story on Mobile Commerce Daily

Smartphone users book more upscale hotels than Web customers: Priceline
Smartphone users are upscale when it comes to booking travel, according to a Priceline study.
Click here to read the entire story on Mobile Commerce Daily

Do consumers need NFC?
Since the credit, debit and terminal infrastructure is so established in the U.S., it is questionable whether there is a need for a different way of doing proximity payments.
Click here to read the entire story on Mobile Commerce Daily

Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
Click here to read the entire story on Mobie Commerce Daily