Starbucks adds mobile payments trial to loyalty app - Mobile Commerce Daily
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Starbucks rolls out largest mobile payments, loyalty play in US
Starbucks Coffee Co. has unveiled the largest combined mobile payments and loyalty program in the United States.
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How mobile should fit into a retail marketing strategy
Retailers need to invest in mobile to drive sales and marketing initiatives, according to Tobe, an international fashion and retail authority.
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Tango Card app encourages consumers to use their gift cards
Tango Card has rolled out its Tango Meter, a new tool in its free Web service and iPhone app that gives people a visual way to see when they risk losing value on their gift cards.
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Are you losing sleep over mobile coupons?
Mobile coupons are really hot. Every retailer is thinking about it ? and perhaps they are losing some sleep over it too.
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Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
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