McDonald?s supersizes mobile sales strategy with 5M installs in Q2
McDonald?s revealed during its second-quarter earnings call that it has seen 12 million downloads of its application and an average check increase among consumers who redeem mobile offers, a feat likely accomplished due to the chain?s focus on welcome incentives for new users.
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Walmart advances app with Canada rollout and download incentive
Walmart is investing more heavily in its retail application, pairing a launch in Canada with an incentive in the United States for first-time users to receive a gift card.
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Hillshire Farms? beacon campaign roasts purchase intent with 20x hike
Showcasing the sales potential for beacon-powered campaigns within supermarkets, Hillshire Farms recently upped purchase intent for its products by 20 times after capturing more than 194,000 engagements via beacon provider inMarket?s Mobile to Mortar platform.
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Parkopedia, Apple usher in mainstream parking capabilities in Maps app
Parkopedia and Apple are teaming up to change the way drivers discover parking and use mapping applications with a partnership that brings the former?s vehicle parking information and reservations to the preinstalled Maps app on iPhones.
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