How Macy?s maximized in-store traffic with beacons during Black Friday
NEW YORK ? A Macy?s executive at the Mobile Marketing Association?s Mobile Location Leadership Forum shared how the department store created a valuable consumer connection and drove application downloads during Black Friday weekend through a beacon-driven gaming campaign.
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Sears Outlet exec: Mobile search results in higher in-store traffic
NEW YORK ? A Sears Hometown & Outlet Stores executive at the Mobile Marketing Association?s Mobile Location Leadership Forum revealed that local discoverability is one of the company?s top uses of mobile, as four in five local mobile searches culminate in a purchase.
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Opportunity closing for banks in mobile wallets as PayPal, Visa surge: report
Financial institutions need to move soon if they are to secure a role in the quickly growing mobile wallet space now that PayPal and Visa have become the preferred providers among consumers, according to a new report from Javelin Research.
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Apple Pay?s mobile Web arrival could spell trouble for PayPal
Apple is reportedly planning to bring Apple Pay to the mobile Web before the year is out, a move that could reduce mcommerce friction and threaten PayPal?s dominant role here.
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