Starbucks and Spotify partnership highlights link between mobile loyalty, content
Starbucks? partnership with streaming service Spotify points to the untapped potential of combining food and beverage marketers? mobile loyalty programs with music, as younger demographics put smartphones at the center of their content consumption and may be swayed to join programs with cross-partnership perks.
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Kohl?s, The Limited order up mobile opportunities via in-store pickup
Kohl?s and The Limited are getting behind online ordering and pick-up services that would serve up immediate gratification for consumers who are unwilling to wait for delivery while opening opportunities for marketers to serve up mobile-specific offerings.
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RetailMeNot dips further into beacon-enabled deals via extended Gimbal partnership
RetailMeNot is extending its partnership with mobile technology company Gimbal to continue its rollout of beacon-powered deals after a series of successful pilots with national retail stores, proving that coupon providers on mobile must leverage location-based and targeted offers to evolve with consumers? demands.
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MasterCard accelerates mobile P2P payments in quickly growing space
MasterCard?s newly launched personal payments service aims to be an answer for consumers looking to speed up money transfers while indulging their preference for sending and receiving funds via connected devices.
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