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IKEA creates omnichannel shopping experience from favorited items in app
IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or in-store, and also allows for the creation of shopping lists compiled from multiple publications from the home-furnishings retailer.

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Lord & Taylor unites beacons, popular apps and brands for in-store appeal
Lord & Taylor is partnering with brands such as Michael Kors and Alex and Ani to deliver content and offers to in-store shoppers via iBeacon technology their smartphones when they are nearby different departments.
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Hilton lets guests control their own experience via mobile
In a continuation of its quest to deliver greater choice and control for guests, Hilton Worldwide has unveiled new mobile advances such as the ability to check-in and choose exact rooms from digital floor plans, make a purchase upgrade and submit special requests for room service.
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Dickey?s Barbeque does multichannel marketing right
Dickey?s Barbeque Restaurants launched its first multimedia advertising campaign with the new company tagline, ?We Speak Barbecue,? which effectively uses both music and visuals to leverage the craftsmanship and heritage associated with the brand across multiple platforms.
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Cause Mobile Wallet will be used to gather charity donations at Vans US Open of Surfing
Cause Mobile Wallet?s mobile-payment application is being used in a partnership with Red Bull and People Water to raise money for Life Rolls On, the featured charity at this week?s Vans US Open of Surfing, adding another dimension to charity fund-raising.
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