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Sephora streamlines shopping experience with new My Beauty Bag mobile, digital effort - Mobile Commerce Daily

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Sephora streamlines shopping experience with new My Beauty Bag mobile, digital effort
Sephora is letting consumers collect their favorite products, organize them in one and keep track of online and in-store purchases through its new My Beauty Bag initiative.
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7-Eleven increases Six Flags summer giveaway entries via mobile, social
7-Eleven is using mobile advertising and social media to get consumers hyped up about an ongoing summer giveaway, as well as bolster entries for it.
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American Express? Serve gets responsive Web treatment as mobile?s importance grows
In a reflection of the critical role that mobile plays for its digital prepaid card Serve, American Express is taking a mobile-first approach on a new responsive Web design strategy for the service.
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Fruth Pharmacy enhances customer experience via mobile prescription refills
Fruth Pharmacy has launched a mobile application that makes it easy for customers to refill prescriptions no matter where they are.
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