ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Retailer enthusiasm for mobile payments tempered by power struggles in industry - Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free

Retailer enthusiasm for mobile payments tempered by power struggles in industry
Uncertainty about the technical future of mobile payments was named as a top business challenge, with 76 percent of retailers agreeing, according to a new report from RSR Research.
Please click here to read the entire story on Mobile Commerce Daily

Taco Bell taps mobile to drive in-store traffic for new Doritos Cool Ranch tacos
Taco Bell is beefing up its mobile efforts with a new initiative incorporates mobile and helps the fast food giant get the word out about its new items.
Please click here to read the entire story on Mobile Commerce Daily

Bose pinpoints location-based advertising to build mobile presence 
Consumer electronics retailer Bose is betting on mobile to drive sales for big-ticket items with a new location-based advertising campaign. 
Please click here to read the entire story on Mobile Commerce Daily

Is the Do Not Track Act a threat to digital luxury marketers?
If passed, the Do Not Track Act will let consumers stop companies from gathering their personal information online, but experts agree that there is most cause for concern among mainstream brands rather than those in the luxury sector.
Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free