Walmart, Mattel partner for QR-code enabled virtual toy store - Mobile Commerce Daily
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Walmart, Mattel partner for mobile bar code-enabled virtual toy store
Walmart and Mattel are teaming up to bring a mobile-enabled toy store to commuters during the holiday shopping season, enabling smartphone owners to easily purchase holiday gifts on the way to work.
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Starbucks flaunts Verismo products via QR code push
offee giant Starbucks is continuing to puts QR codes in the center of its mobile strategy with a new effort that taps the technology to bolster awareness for its new Verismo products.
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State Farm Insurance boasts mobile Web as preferred touch point for consumers: study
State Farm Insurane's focus on acquisition and account management make its mobile site a leader in the auto insurance category.
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