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Kraft NFC pilot delivers 12 times the engagement level of QR codes
Kraft recently piloted an NFC program at select grocery stores, with results showing significantly higher engagement levels compared to QR codes.
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Tablet users are more active holiday shoppers than smartphone owners: NRF
While holiday sales are expected to make only a modest 4.1 percent jump this year, smartphones and tablets are likely to play a bigger role in those purchases, according to a new report from the National Retail Federation.
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Disney buckles down on digital to prep for holiday shoppers
Disney is gearing up for the holiday season by revamping its mobile and Web site with new features to let consumers shop its store using their handsets.
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Priceline.com enhances app to drive last-minute bookings
Priceline.com has enhanced its iPhone application to offer a full suite of services for last-minute airline ticket, hotel room and rental car bookings.
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