McDonald?s tests mobile payments app to accelerate mcommerce growth - Mobile Commerce Daily
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McDonald?s tests mobile payments app to accelerate mcommerce growth
Fast food giant McDonald?s is testing a new mobile payments service with PayPal that lets consumers order their favorite meals at participating restaurants in France.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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JCPenney pushes new products via mobile commerce-enabled initiative
JCPenney is continuing to make mobile advertising a big part of its strategy with a new campaign that promotes its Arizona Jeans products.
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Kohl?s drives back-to-school shopping via mobile initiative
Kohl?s is running a time-sensitive campaign to reward consumers who shop in-store, online and through mobile.
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Smartphones top the list of must-have device for traveling: study
Seventy-four percent of consumers traveling say that their smartphone is the No. 1 device they carry with them, likely resulting in last-minute bookings, according to a new study from Four Points by Sheraton.
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Nordstrom targets affluents via commerce-enabled iPad app ? Luxury Daily
Luxury Daily today - Nordstrom targets affluents via commerce-enabled iPad app; Oscar de la Renta uses site relaunch to fine-tune f-commerce.
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5 questions about mobile location technology you want to ask
We have been reading about location-targeted mobile marketing for a few years now. We all have a top-level understanding: "I can serve ads to phones based on their location!" But do you really understand the details?
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