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JCPenney broadens advertising via Hulu Plus mobile app
Department store chain JCPenney is running mobile ads inside the Hulu Plus iPhone application that let users shop via the retailer?s mobile site.
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Mcommerce Summit 2012 New York May 3: Amazon?s Zappos, Citi, Travelocity, GGP, Alon Brands
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.
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VeriFone expects $10B in mobile payments as merchants embrace wireless solutions
VeriFone is seeing significant uptake of its mobile payments services by merchants and now expects its annual run rate to exceed $10 billion.
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Citi, MasterCard drive Google Wallet awareness through new ad initiative
Citi and MasterCard are encouraging consumers to make the mobile device their new wallet through an advertising campaign that educates them about Google Wallet.
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30pc of mobile banking apps offer strong security: study
Although mobile banking continues to gain traction with consumers, a large chunk of the world?s top banks have not equipped their applications with substantial security, according to a report from MyPrivateBanking.
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Nordstrom taps gaming app for scholarship program entries ? Luxury Daily
Luxury Daily today - Nordstrom taps gaming app for scholarship program entries; Baccarat reinvents image through complete site makeover.
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When do QR codes work?
It is clear that QR codes have their place. Like any marketing channel, they are not a sure way to reach every single person.
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