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Toys R Us ramps up holiday mobile strategy via QR code integration
Toys R Us is proving that it is a force to reckon with in the mobile space via a new holiday mobile initiative that incorporates QR codes and lets consumers learn more about products before they buy them.
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Mobile FirstLook 2012 New York Jan. 19 conference: Macy?s, Sears, Coca-Cola, MTV, Walgreens
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy?s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
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Jaguar generates 2.5pc CTR via hyperlocal mobile ads
Car manufacturer Jaguar saw a 2.54 percent click-through-rate after running a location-based advertising campaign.
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?Sons of Anarchy? launches interactive shopping app for fans
Cable television series ?Sons of Anarchy? will introduce a second screen interactive shopping app for the iPad next week that is designed for fans who want to buy the fashions and other merchandise featured in the show.
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Mobile banking app usage in US increases 45pc: study
Nearly 13 million mobile users used a mobile banking app in June ? up 45 percent from the fourth quarter of 2010, per a new study by comScore.
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Applebee?s franchisee increases lunch sales by 9.8pc with QR codes
Restaurant chain Applebee?s Neighborhood Grill and Bar is using QR codes on tabletops as part of a multichannel campaign to promote its quick lunchtime service.
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BMW flaunts sustainability vehicles through solo app sponsorship ? Luxury Daily
Luxury Daily today - BMW flaunts sustainability vehicles through solo app sponsorship; Segmenting the affluent market key for luxury branded growth: Ledbury Research.
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Customer service goes mobile with multimedia chat
Not long ago, consumers seeking support from brands might have been satisfied by the support available from a call center rep or with the availability of text chat on a desktop computer. Those days have passed.
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