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Macy?s steps up mcommerce game via Google Wallet partnership
Macy?s is showing that mobile commerce is a necessity for retailers by partnering with Google Wallet to not only enhance the company?s in-store shopping experience, but set itself apart from competitors.
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PayPal suit a preemptive strike against Google
PayPal?s suit against Google claiming the latter misappropriated trade secrets reflects the urgency around being the first to market with a viable mobile payments solution.
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Webinar on June 23: Forrester Research: What Retailers Need to Know When Selecting and Implementing an Mcommerce Offering
Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.
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Majority of consumers already using mobile for deals
Almost three-quarters of consumers ? 72 percent ? are using their mobile phones to receive coupons, product deals and price alerts, according to a new mobile shopping survey from PriceGrabber.
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Sovran Self Storage lets consumers redeem mobile coupons, make payments via app
Sovran Self Storage is letting consumers redeem mobile coupons, reserve storage space and pay for the facility via an Android application.
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Robb Report reveals luxury gems with ?Best of? issue ? Luxury Daily
Luxury Daily today - Robb Report reveals luxury gems with ?Best of? issue; 67pc Twitter users click-through Tweets to branded Web sites: study.
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Why mobile ad verification is essential
In many cases, marketers are still purchasing blind mobile buys and experiencing impressions discrepancies of up to 50 percent or more, making the need for verification necessary.
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