ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Sprint gives football fans access to live game coverage on the go

With the NFL kicking off its 90th season, Sprint is letting football fans catch all the live action for every game from their mobile phone with NFL Mobile Live.

Music fans also win with NFL Mobile Live, which will carry NFL Network?s live telecast of the pregame show featuring performances by Tim McGraw and the Black Eyed Peas. The 30-minute pregame airs at 8 p.m. EDT on Sept. 10 before the season-opening game between the Pittsburgh Steelers and Tennessee Titans.

NFL Mobile Live provides live radio broadcasts of every regular-season NFL game from both the home and road teams? flagship stations, a live telecast of NFL Network available 24/7.

Additionally, live telecasts of all eight games televised by NFL Network beginning Nov. 12 when the Chicago Bears face the San Francisco 49ers will be available to Sprint subscribers.

Subscribers get on-demand video highlights, including Sprint ?Can?t-Miss Plays? where fans can vote for their favorite of the top three plays each week of the season.

Sprint is also holding a sweepstakes for a chance to win one of 17 trips to Super Bowl XLIV.

One of the most popular applications from Sprint, NFL Mobile Live reached 1 million downloads quicker than any other application in the company?s history during the 2008 season.

It also drives more usage than any other downloadable application Sprint offers.

Sprint subscribers can download NFL Mobile Live by texting NFL to 7777.

Fantasy players can manage their teams from their phone by tracking their players with real-time text alerts and expert fantasy analysis.

NFL Mobile Live is available on most Sprint handsets, including Palm Pre, and is included at no additional charge with Sprint Everything plans with data starting at $69.99.

It?s also included with the Simply Everything plan, which combines unlimited nationwide voice, messaging and extensive data services for just $99.99 per month. 

For more information, subscribers can visit http://www.sprint.com/nfl.