Wireless carrier Sprint has rolled out two marketing initiatives focused on showcasing the Sprint Now Network and the power of real-time mobility.

In both campaigns, Sprint asks mobile users timely questions and provides the answers.

"The idea behind the campaign is to demonstrate all the things that happen on the Now Network in today's fast-paced world," said Bill Morgan, senior vice president of corporate marketing for Sprint, Overland Park, KS.

For example, the Now Network campaign asks, "How many people are updating their status on a social networking site during a business meeting from their mobile phone? How many people are responding to an email on their mobile phone? Or how many accidentally hit 'reply all?'"

In the value-focused campaign Sprint wants to know how will people react when a wheelbarrow full of quarters is shoveled into a fountain, or a bag of dollar bills is dropped into a garbage can? Why would anyone throw away their money?

The troubled carrier is trying to show the appeal of the Sprint Now Network, which spans wireless Internet access, social networking sites, email and GPS.

The value-focused string of ads continues to stress the value afforded to those customers who switch to Sprint from AT&T or Verizon Wireless.

The television and Internet ads began to run April 6.

The ads are meant to show consumers how advanced technology can get them through virtually anything in real time.

Mobile phones today do more than just make calls on the go.

The "What's Happening Now?" brand-focused ads launched on TV, online and select print nationwide.

Consumers will also see it online with a microsite, banner ads and several homepage takeovers on YouTube, Yahoo, MSN and AOL.

The first homepage takeover launches April 29 with others to follow.

Other uses of media include placement on digital billboards in high traffic areas. These billboards will effectively make the Now Network come alive.

The billboards will launch later in the year.

"In this economy, you can't throw money away," Mr. Morgan said. "So check out what might happen if people are presented with seeing dollar bills literally being thrown away."