Rock the Vote is once again launching a mobile campaign content series for the upcoming presidential election.

Rock the Vote has partnered with AT&T and FunMobility to deliver downloadable content such as wallpaper and ringtones relevant to the 2008 presidential election. This partnership aims to encourage the youth to become more involved in politics and to express themselves at the upcoming political conventions and across the nation.

"One part of the strategy is that AT&T wanted to have a way of reaching the youth vote," said Adam Lavine, CEO of FunMobility, Pleasanton, CA. "So we released themed content and have a lot of artists, like Christina Aguilera, to give them a venue to be able to push original content to the youth market.

"This will get them more interested in voting," he said.

Rock the Vote uses music, pop-culture and new technologies to incite young people to register and vote in every election.

The program aims to educate the nation's youth so that they may better identify, learn about, and take action on the issues that will ultimately affect their lives.

The program claims to have reached out to 45 million young people in America.

"I think this opens us up to a larger market in that we are leveraging the Rock The Vote brand and AT&T," Mr. Lavine said. "We are giving consumers mobile content that is subsidized by FunMobility, AT&T and Rock The Vote, which gives us a wider audience."

In addition to involving America's youth in the election, FunMobility will also be donating 50 percent of net revenue to support Rock The Vote.

The downloadable content features wallpapers branded with the Rock The Vote logo.

The Rock The Vote campaign content is available for download via the FunMobility's FunScreenz application found on AT&T phones equipped with the AT&T Media Mall or at the Rock The Vote Web site at http://rockthevote.funmo.com.

New content will continue to be added to the storefront through the election Nov. 4.

The Rock The Vote mobile storefront will be powered by FunMobility's direct-to-consumer Web site http://www.FunMo.com.

This site allows users to create graphics and personalize their phones.

Users can also share mobile photos with others in the community and browse original wallpapers and ringtones.

"I think this is reaching the type of consumer that is becoming increasingly more difficult to reach in terms of fragmented devices," Mr. Lavine said. "So by having something very specific, such as an action you can take to participate, it gives people a clear call to action and kids will be more interested in the elections."