With a big red ?Shop Now? button appearing in the ad, the campaign reflects how consumers in the market for a new car are increasingly shopping from their mobile devices. The effort also effectively takes advantage of key mobile strategies such as geo-location, native advertising and customization. 

The native ad appears in the Huffington Post news feed, insuring that readers will encounter they ad as they scroll through the day?s top stories. It features a picture of the 2015 Nissan Altima. 

While native mobile advertising has been a popular tactic on Facebook for a couple of years, it continues to gain steam with other popular mobile publishers such as Huffington Post as a way to provide a more seamless experience for users. 

When readers click on the big red ?Shop Now? button, they are asked if they would to share their location. This enables the mobile-friendly Web site they land on to provide offers and a quote from nearby dealers. 

On the site, choosenissan.com, users can tap one button to see all offers and another to build their car. Tapping on the latter brings users to page with a drop down menu where they can pick their Nissan model of choice. Users are also informed that this is step one out of five in building their custom Nissan. 

From there, users can choose from a number of different versions of the model to get the mix of features that best meets their needs. 

On the next screen, users can choose the exterior and interior color of their car. 

On the final screen, users must enter their personal information before receiving an exclusive quote from a nearby dealer. 

While automakers regularly try to add elements of customization to their digital marketing efforts, translating this strategy for mobile is a challenge because of the small screen size. 

The Nissan campaign is a good example of how to give mobile users the customization capabilities they want while making the experience quick and easy. 

Nissan is an active user of mobile advertising that continues to look for new ways to reach mobile users. 

In the summer of 2014, Nissan Canada joined forces with Juice Mobile and Optimum Media Direction on an interactive advertising unit for the 2015 Nissan Micra that blended images, copy, video and animation with native scrolling features to enhance the interactivity (see story). 

In April 2014, Nissan leveraged a new tablet ad unit enabling viewers to interact with the brand?s video in-stream via tappable hot spots (see story).