Bank of America has inaugurated the next phase of its Bank of Opportunity advertising campaign which will push mobile as one of the options available to consumers.

The campaign includes a series of new television commercials that promote the Charlotte, NC-based bank's savings products in a time of economic uncertainty. BBDO New York handles the account.

"The current spots that are out there [focus on how] to create opportunities for consumers to navigate challenging economic times by getting back to basics with these products," said Joe Goode, Boston-based senior vice president of national media relations at Bank of America.

Mobile banking will be promoted as one of the alternatives for consumers with ads on TV and radio as well as print and online. The mobile-focused ads are currently work in progress and will launch soon.

Bank of America has more than 930,000 customers for its mobile banking services and is one of leaders in the space.

"Today's busy, on-the-go consumer is seeking solutions that help them to build a strong financial foundation," Mr. Goode said.

"Our new campaign will highlight Bank of America's mobile banking service that responds to evolving customer behavior, preferences and trends," he said.

Of the two commercials that have begun airing nationwide, one 30-second spot highlights classic American symbols saved or collected by consumers, including plastic bottles, the bald eagle, redwood trees, national parks and old tractors.

Using that analogy, the spot emphasizes how consumers can save money through its Risk Free CD, new Select Money Market Savings account and the Keep the Change savings program.

Another commercial of the same length asks the question, "Who says it's okay to leave change sitting around?" This spot pushes the bank's Keep the Change savings program, showcasing how loose change can add up.

Bank of America customers are said to have saved more than $1 billion since the Keep the Change savings program kicked off a couple of years ago.

The bank will feature ads on affinity products allied with NASCAR, the U.S. Olympic Team and Major League Baseball.

Another integrated push will promote mobile banking services. Mr. Goode could not disclose the creative direction of the mobile spotlight.

"We want to be a destination for consumers for whatever solutions they need to manage their financial lives, whether on the go with mobile or online," Mr. Goode said.

Commercials air on broadcast networks and national cable channels including ABC, CBS, NBC, Fox, CNBC, MSNBC, HGTV, TLC and Discovery Channel. The buys are slated for primetime and sports programming such as "American Idol," "Dancing with the Stars," "NCIS" and "Grey's Anatomy."

The current campaign runs through September.

"As Americans we save everything," Mr. Goode said. "This campaign is designed to inspire Americans to save money."