BuzzCity, a provider of global wireless communities and consumer services, has released a mobile advertising campaign planner for brands using its mobile advertising network.

The tool allows marketers and brands to plan their mobile advertising campaigns with traffic and demographic data from each of the 200 countries included in BuzzCity's network. The BuzzCity campaign planner helps mobile media planners, researchers and strategists to overcome the challenges they face when planning the strategy and tactics behind successful mobile advertising and marketing campaigns.

"The campaign planner helps clients and their agencies get answers to their basic questions: what's available and for how much?" said KF Lai, CEO of BuzzCity, Singapore. "This is a small element in the overall education agenda still much needed across the mobile marketing industry."

"With this platform, we are hoping to address challenges such as the lack of basic information and few insights into the mobile user," he said. "The relatively mature age of the mobile internet user still surprises many."

Established in 1999, BuzzCity operates the MyGamma.com mobile social networking community, which targets two distinct audiences -- the newly connected emerging middle-class in developing markets and the blue-collar sector in developed regions.

The BuzzCity mobile ad network includes more than 2,000 mobile Internet publisher sites in North America, Europe, Asia and Africa, along with MyGamma.

The campaign manager targets primarily marketing managers and ad agencies.

The campaign tool is intended to help marketers determine if their target audience is on mobile, and develop campaign budgets proactively. In the near future, the company plans to export data for specific markets to facilitate detailed cross-media campaigns and calculations.

The campaign planner is designed to provide key data that will help companies get maximum results from their advertising spend.

The BuzzCity campaign planner includes a map display colored to denote the mobile Internet advertising page views available in markets worldwide.

Darker colored countries have more inventory relative to the lighter colored ones, allowing advertisers to quickly identify where they would like to advertise.

When advertisers roll over each country with their cursor, a pop-up window displays the number of ad impressions available per month and the average cost-per-click recorded for that market.

Other information accessible through the tool includes carrier and network information, handset information -- including brand, model, operating system and features, and consumer information -- including gender, age and location.

The data accrued paints a coherent picture of mobile Internet trends -- what markets are expanding, who is engaging and the types of handsets they are using to surf, according to BuzzCity.

Generally, mobile carriers and networks tend to release very little data on their users, leaving mobile advertising and marketing professionals with no real insight into the markets that they are dealing with, according to the mobile ad network.

The campaign planner provides information that can take much of the assumption and guesswork out of the task.

"Basically, it tells you how much inventory is available in a certain market and the average cost per click," Mr. Lai said. "For example, in the U.S.A., there are almost 160 million impressions available each month at an average bid price of USD 2.2 cents per click."