Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
518 articles by Sara Karlovitch
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Jim Beam comforts grieving football fans with Keegan-Michael Key
Jan. 21, 2025 -
Marketing to social media users in 2025: Here’s what the numbers say
Jan. 17, 2025 -
Diageo research finds young consumers want to drink in moderation
Jan. 10, 2025 -
Spirit Airlines lands new campaign boosting affordable luxury
Jan. 8, 2025 -
10 marketing predictions for 2025 as new era of productivity dawns
Jan. 7, 2025 -
Heineken 0.0 looks to destigmatize abstaining from alcohol
Jan. 6, 2025 -
The state of website privacy: Here’s what the numbers say
Jan. 3, 2025 -
General Mills brings Kelce, Watt families together over football traditions
Dec. 18, 2024 -
Grand Marnier celebrates fusion in multiyear pact with musician Future
Dec. 18, 2024 -
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Dec. 13, 2024 -
Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow
Dec. 5, 2024 -
7 top campaigns from 2024 and the tactics that drove success
Dec. 3, 2024 -
How Campari adapts to market trends to shape holiday experiences
Dec. 2, 2024 -
Dick’s pits top athletes against each other in holiday decorating contest
Nov. 26, 2024 -
Will 2025 be a year of contradictions? Here’s what the numbers say
Nov. 22, 2024 -
Instacart orders first Super Bowl ad as its marketing evolution continues
Nov. 21, 2024 -
Coors Banquet capitalizes on ‘Yellowstone’ partnership amid sales growth
Nov. 19, 2024 -
Wesson recasts gender roles in Thanksgiving campaign
Nov. 12, 2024 -
TV advertising drives brand results: Here’s what the numbers say
Nov. 8, 2024 -
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
Nov. 6, 2024 -
Etsy focuses on gifts with a personal touch in sprawling holiday campaign
Nov. 1, 2024 -
GroupM doubles advertiser spend on women’s sports within months
Oct. 29, 2024 -
The marketing job market: Here’s what the numbers say
Oct. 25, 2024 -
Heineken turns any phone ‘boring’ to encourage IRL connection
Oct. 24, 2024 -
Nutella spreads the word about its biscuits via Betches book club partnership
Oct. 21, 2024