Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
535 articles by Sara Karlovitch
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Corona embodies the spirit of the beach in new brand platform
March 24, 2025 -
Gen Alpha tweens hold significant sway over parents’ purchases: study
March 20, 2025 -
Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in
March 17, 2025 -
The future of retail media networks: Here’s what the numbers say
March 14, 2025 -
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market
March 12, 2025 -
Modelo’s college basketball ad spend jumps 48% as championship fever hits
March 5, 2025 -
Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement
March 4, 2025 -
Marketing campaign issues multiply: Here’s what the numbers say
Feb. 28, 2025 -
SkinnyPop shows off brand refresh in comedic campaign with Jennifer Aniston
Feb. 27, 2025 -
Rémy Martin celebrates local music scene in 4 US cities
Feb. 24, 2025 -
Maker’s Mark celebrates determination in global campaign
Feb. 19, 2025 -
Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV
Feb. 13, 2025 -
Super Bowl LIX: Analyzing the game’s advertising and engagement data
Feb. 10, 2025 -
Coors Light and Peloton help Super Bowl fans sweat away sluggishness
Feb. 7, 2025 -
Organic social media and marketing budgets: Here’s what the numbers say
Jan. 31, 2025 -
Knorr, Tinder wave green flag for cooking ahead of Valentine’s Day
Jan. 29, 2025 -
Kind embraces Gen Z trend bed rotting in new campaign
Jan. 24, 2025 -
Jim Beam comforts grieving football fans with Keegan-Michael Key
Jan. 21, 2025 -
Marketing to social media users in 2025: Here’s what the numbers say
Jan. 17, 2025 -
Diageo research finds young consumers want to drink in moderation
Jan. 10, 2025 -
Spirit Airlines lands new campaign boosting affordable luxury
Jan. 8, 2025 -
10 marketing predictions for 2025 as new era of productivity dawns
Jan. 7, 2025 -
Heineken 0.0 looks to destigmatize abstaining from alcohol
Jan. 6, 2025 -
The state of website privacy: Here’s what the numbers say
Jan. 3, 2025 -
General Mills brings Kelce, Watt families together over football traditions
Dec. 18, 2024