Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
502 articles by Sara Karlovitch
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Coors Banquet capitalizes on ‘Yellowstone’ partnership amid sales growth
Nov. 19, 2024 -
Wesson recasts gender roles in Thanksgiving campaign
Nov. 12, 2024 -
TV advertising drives brand results: Here’s what the numbers say
Nov. 8, 2024 -
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
Nov. 6, 2024 -
Etsy focuses on gifts with a personal touch in sprawling holiday campaign
Nov. 1, 2024 -
GroupM doubles advertiser spend on women’s sports within months
Oct. 29, 2024 -
The marketing job market: Here’s what the numbers say
Oct. 25, 2024 -
Heineken turns any phone ‘boring’ to encourage IRL connection
Oct. 24, 2024 -
Nutella spreads the word about its biscuits via Betches book club partnership
Oct. 21, 2024 -
Spending on experiential marketing tops pre-pandemic levels
Oct. 17, 2024 -
Roblox forges a marketer-friendly path with third-party partnerships
Oct. 15, 2024 -
Consumers still ally with brands on social: Here’s what the numbers say
Oct. 11, 2024 -
How AI helps Diageo target audiences and navigate regulatory waters
Oct. 9, 2024 -
How Corona found success with YouTube Shorts
Oct. 3, 2024 -
New brands jump at endorsement deals with influencers, celebrities: study
Sept. 30, 2024 -
Privacy laws raise questions for advertisers: Here’s what the numbers say
Sept. 27, 2024 -
Nespresso celebrates aluminum in environmental-forward campaign
Sept. 26, 2024 -
Hi-Chew introduces new mascot Chewbie to expand US presence
Sept. 24, 2024 -
Busch Light wrangles partnership with professional bull rider
Sept. 19, 2024 -
Suntory juices up US canned cocktail launch with Japanese-style ad
Sept. 18, 2024 -
Captain Morgan raises anchor with expanded NFL-themed scavenger hunt
Sept. 16, 2024 -
AI is changing the media industry: Here’s what the numbers say
Sept. 13, 2024 -
Pepsi chases pizza deliveries in a sports car to push pairing power
Sept. 12, 2024 -
‘Are you not entertained?’ How brands are kicking off the NFL season
Sept. 6, 2024 -
Gatorade scores a touchdown with inclusive football campaign
Sept. 4, 2024