Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
511 articles by Sara Karlovitch
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General Mills brings Kelce, Watt families together over football traditions
Dec. 18, 2024 -
Grand Marnier celebrates fusion in multiyear pact with musician Future
Dec. 18, 2024 -
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Dec. 13, 2024 -
Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow
Dec. 5, 2024 -
7 top campaigns from 2024 and the tactics that drove success
Dec. 3, 2024 -
How Campari adapts to market trends to shape holiday experiences
Dec. 2, 2024 -
Dick’s pits top athletes against each other in holiday decorating contest
Nov. 26, 2024 -
Will 2025 be a year of contradictions? Here’s what the numbers say
Nov. 22, 2024 -
Instacart orders first Super Bowl ad as its marketing evolution continues
Nov. 21, 2024 -
Coors Banquet capitalizes on ‘Yellowstone’ partnership amid sales growth
Nov. 19, 2024 -
Wesson recasts gender roles in Thanksgiving campaign
Nov. 12, 2024 -
TV advertising drives brand results: Here’s what the numbers say
Nov. 8, 2024 -
Dick’s recreates iconic holiday film moments with NFL’s Watt brothers
Nov. 6, 2024 -
Etsy focuses on gifts with a personal touch in sprawling holiday campaign
Nov. 1, 2024 -
GroupM doubles advertiser spend on women’s sports within months
Oct. 29, 2024 -
The marketing job market: Here’s what the numbers say
Oct. 25, 2024 -
Heineken turns any phone ‘boring’ to encourage IRL connection
Oct. 24, 2024 -
Nutella spreads the word about its biscuits via Betches book club partnership
Oct. 21, 2024 -
Spending on experiential marketing tops pre-pandemic levels
Oct. 17, 2024 -
Roblox forges a marketer-friendly path with third-party partnerships
Oct. 15, 2024 -
Consumers still ally with brands on social: Here’s what the numbers say
Oct. 11, 2024 -
How AI helps Diageo target audiences and navigate regulatory waters
Oct. 9, 2024 -
How Corona found success with YouTube Shorts
Oct. 3, 2024 -
New brands jump at endorsement deals with influencers, celebrities: study
Sept. 30, 2024 -
Privacy laws raise questions for advertisers: Here’s what the numbers say
Sept. 27, 2024