Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1985 articles by Peter Adams
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How CMOs can stay reactive as Trump tariff chaos threatens budgets
April 4, 2025 -
Marketers are moving at the speed of culture — but can they define it?
April 3, 2025 -
PepsiCo names new US beverages CMO amid soda category disruption
March 31, 2025 -
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
March 31, 2025 -
Global ad spending expectations sink on trade war uncertainty: WARC
March 27, 2025 -
Twix ditches left-right divide for new brand position around unity
March 26, 2025 -
JCPenney embraces social-first marketing with VaynerMedia hire
March 25, 2025 -
McDonald’s mascots land in Minecraft to tap into video game fandom
March 21, 2025 -
Hostess speaks the language of snacks with pun-heavy brand platform
March 20, 2025 -
How Unilever’s AI marketing bets are increasing production efficiency
March 19, 2025 -
Macy’s cracks into scripted TV as brand, entertainment converge
March 18, 2025 -
Publicis’ Coke media account win could be landing at just the right time
March 17, 2025 -
Marketing leaders share how consumer backlash strengthened their brands
March 13, 2025 -
CMO role paves path to bigger leadership appointments: Spencer Stuart
March 12, 2025 -
Rare Beauty CMO on winning Gen Z through community-oriented marketing
March 11, 2025 -
How cult brands like Crocs, Southwest see influencer marketing evolving
March 10, 2025 -
NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor
March 7, 2025 -
Publicis acquires Lotame to fortify data-driven marketing position
March 6, 2025 -
Target’s digital ad unit delivers $2B in value for embattled retailer
March 5, 2025 -
5 Oscars advertisers unite for multi-ad ode to stunt work
March 4, 2025 -
WPP strikes cautious note as macroeconomic uncertainty intensifies
March 3, 2025 -
Walmart weds gaming, commerce closer together with interactive series
Feb. 27, 2025 -
IHOP in-houses creative as part of bid to return to cultural relevance
Feb. 26, 2025 -
Retail media’s impact on holiday advertising rises: Sensor Tower
Feb. 25, 2025 -
Dove’s first crack into humorous ads riffs on ‘moist’ aversion
Feb. 20, 2025