Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1928 articles by Peter Adams
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Nike shifts more performance dollars to brand building as part of reset
Dec. 20, 2024 -
Uber hires Target, Albertsons retail media maven to lead ads business
Dec. 19, 2024 -
Sony, Disney put Mickey on the court for Christmas Day NBA broadcast
Dec. 18, 2024 -
Consumers call AI-generated video ads annoying, confusing, per NIQ
Dec. 17, 2024 -
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke
Dec. 16, 2024 -
WPP, Universal Music Group partner to deepen brands’ access to music culture
Dec. 13, 2024 -
Hostess refreshes packaging, logo as part of modernization drive
Dec. 12, 2024 -
Netflix partners with Mastercard as streamer’s experiential ambitions ramp up
Dec. 11, 2024 -
How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Dec. 10, 2024 -
Omnicom acquires IPG to create advertising agency behemoth
Dec. 9, 2024 -
J. Crew taps Skims marketer as CMO to boost cultural relevance
Dec. 6, 2024 -
Dodge rips into ‘soulless’ EVs to introduce all-electric Charger Daytona
Dec. 5, 2024 -
Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness
Dec. 4, 2024 -
Taco Bell’s drive-thru cameras give diners a shot at Super Bowl cameos
Dec. 3, 2024 -
7 top campaigns from 2024 and the tactics that drove success
Dec. 3, 2024 -
Adobe names former Intuit marketer as CMO to expand brand reach
Dec. 2, 2024 -
Why Google’s potential Chrome sell-off could sow fresh marketing disruption
Nov. 22, 2024 -
Mediaocean acquires Innovid to sharpen focus on creative, CTV
Nov. 21, 2024 -
Bose CMO on driving the brand’s cultural impact and the coming AI shakeout
Nov. 21, 2024 -
Trade Desk tries to shake up streaming TV with content-agnostic strategy
Nov. 20, 2024 -
Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition
Nov. 19, 2024 -
MediaSense acquires R3 to expand global footprint, service capabilities
Nov. 18, 2024 -
Pepsi swaps out burger chain soda orders in brand’s latest video stunt
Nov. 15, 2024 -
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
Nov. 14, 2024 -
Why Tide is shifting to social-first marketing for its latest NFL blitz
Nov. 14, 2024