Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1996 articles by Peter Adams
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Google holds monopoly over key areas of ad tech, US judge rules
April 17, 2025 -
Snap names first CMO in 2 years in lead-up to advertising showcase
April 17, 2025 -
IAB: As brands diversify ad spend, midsize media firms grow fastest
April 17, 2025 -
Publicis remains confident even as marketers’ tariff anxiety rises
April 16, 2025 -
Chili’s pop-up finances fast food meals in latest dig at rising prices
April 15, 2025 -
Burger King poaches Applebee’s CMO to build on modernization plan
April 14, 2025 -
Lowe’s bets on sports video games to drive up Gen Z brand loyalty
April 11, 2025 -
Panera reintroduces brand with focus on dine-in cafe experience
April 10, 2025 -
Subway hires CMO from PepsiCo beverages to lead global marketing
April 9, 2025 -
Kit Kat protects downtime in a chaotic world with Break Brothers
April 8, 2025 -
Domino’s expands remit of AOR WorkInProgress after campaign wins
April 7, 2025 -
How CMOs can stay reactive as Trump tariff chaos threatens budgets
April 4, 2025 -
Marketers are moving at the speed of culture — but can they define it?
April 3, 2025 -
PepsiCo names new US beverages CMO amid soda category disruption
March 31, 2025 -
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
March 31, 2025 -
Global ad spending expectations sink on trade war uncertainty: WARC
March 27, 2025 -
Twix ditches left-right divide for new brand position around unity
March 26, 2025 -
JCPenney embraces social-first marketing with VaynerMedia hire
March 25, 2025 -
McDonald’s mascots land in Minecraft to tap into video game fandom
March 21, 2025 -
Hostess speaks the language of snacks with pun-heavy brand platform
March 20, 2025 -
How Unilever’s AI marketing bets are increasing production efficiency
March 19, 2025 -
Macy’s cracks into scripted TV as brand, entertainment converge
March 18, 2025 -
Publicis’ Coke media account win could be landing at just the right time
March 17, 2025 -
Marketing leaders share how consumer backlash strengthened their brands
March 13, 2025 -
CMO role paves path to bigger leadership appointments: Spencer Stuart
March 12, 2025