Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1906 articles by Peter Adams
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Pepsi swaps out burger chain soda orders in brand’s latest video stunt
Nov. 15, 2024 -
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
Nov. 14, 2024 -
Why Tide is shifting to social-first marketing for its latest NFL blitz
Nov. 14, 2024 -
Purina races onto Roblox with game focused on virtual pets
Nov. 13, 2024 -
Keurig Dr Pepper taps new CMO to accelerate digital-first marketing
Nov. 12, 2024 -
Heineken USA names new CMO focused on brand building
Nov. 11, 2024 -
AppLovin’s breakthroughs in AI-powered advertising propel growth
Nov. 8, 2024 -
Papa Johns names new CMO to elevate data-driven creativity
Nov. 7, 2024 -
Yum Brands says AI-powered marketing is helping drive transactions
Nov. 6, 2024 -
Cracker Barrel’s new CMO on reconnecting a heritage brand to culture
Nov. 6, 2024 -
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov. 5, 2024 -
Amazon trumpets new AI-powered tools for marketers as costs soar
Nov. 1, 2024 -
Meta’s generative AI tools find purchase with users and advertisers
Oct. 31, 2024 -
Google ads performance robust despite existential threats
Oct. 30, 2024 -
McKinsey: CMOs feel unprepared as duties pile up
Oct. 29, 2024 -
VML unites design capabilities, talent under new studio offering
Oct. 28, 2024 -
Columbia revamps creative strategy with new top marketer, agency
Oct. 25, 2024 -
Red Lobster appoints new CMO to usher in post-bankruptcy era
Oct. 24, 2024 -
Milk-Bone revels in rom-com tropes with movie trailer parody campaign
Oct. 23, 2024 -
Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick
Oct. 22, 2024 -
Publicis again raises guidance as personalization bets attract clients
Oct. 21, 2024 -
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct. 21, 2024 -
Domino’s promotes brand chief to CMO to sharpen global strategy
Oct. 17, 2024 -
Moët Hennessy on balancing generative AI hype with luxury expectations
Oct. 17, 2024 -
Starbucks hands US creative duties to WPP amid turnaround push
Oct. 16, 2024