
Peter Adams
Senior Reporter | @PatchAdams03Peter is the Senior Reporter of Marketing Dive. A graduate from the Medill School at Northwestern University, he studied magazine journalism and English literature, and previously has worked at publications like New York magazine and the investigative initiative The Medill Justice Project. Passionate about movies, especially if they're trash.
1974 articles by Peter Adams
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Publicis’ Coke media account win could be landing at just the right time
March 17, 2025 -
Marketing leaders share how consumer backlash strengthened their brands
March 13, 2025 -
CMO role paves path to bigger leadership appointments: Spencer Stuart
March 12, 2025 -
Rare Beauty CMO on winning Gen Z through community-oriented marketing
March 11, 2025 -
How cult brands like Crocs, Southwest see influencer marketing evolving
March 10, 2025 -
NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor
March 7, 2025 -
Publicis acquires Lotame to fortify data-driven marketing position
March 6, 2025 -
Target’s digital ad unit delivers $2B in value for embattled retailer
March 5, 2025 -
5 Oscars advertisers unite for multi-ad ode to stunt work
March 4, 2025 -
WPP strikes cautious note as macroeconomic uncertainty intensifies
March 3, 2025 -
Walmart weds gaming, commerce closer together with interactive series
Feb. 27, 2025 -
IHOP in-houses creative as part of bid to return to cultural relevance
Feb. 26, 2025 -
Retail media’s impact on holiday advertising rises: Sensor Tower
Feb. 25, 2025 -
Dove’s first crack into humorous ads riffs on ‘moist’ aversion
Feb. 20, 2025 -
27% of CMOs remain reluctant to adopt generative AI: Gartner
Feb. 19, 2025 -
Trade Desk’s big bet on AI in advertising hits rollout snags
Feb. 18, 2025 -
DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads
Feb. 12, 2025 -
Welch’s CMO on shaking off staid marketing, embracing experiential
Feb. 12, 2025 -
Adidas tackles sports sideline pressures with ‘You Got This’ campaign
Feb. 11, 2025 -
Just did it: Women-focused Super Bowl LIX ads score as other marketers falter
Feb. 10, 2025 -
Amazon’s bet on Prime Video ads pays off as advertiser pool widens
Feb. 7, 2025 -
Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage
Feb. 6, 2025 -
Google’s ad revenue growth turns sluggish as industry clouds gather
Feb. 5, 2025 -
Oreo hypes Post Malone cookie drop with new Snapchat ad format
Feb. 5, 2025 -
McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake
Feb. 4, 2025