Jessica Deyo
EditorJess Deyo is an editor with Marketing Dive. An Ohio native, she graduated from Ohio University’s E.W. Scripps School of Journalism in 2020. Before joining Marketing Dive, she was an associate editor at a regional business magazine. She enjoys staying active outdoors and expanding her collection of plants.
311 articles by Jessica Deyo
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Wendy’s nets nearly 52M impressions in single day with Snap ad product
April 3, 2025 -
Why Olaplex is leading with emotion for its latest refresh, campaign
April 2, 2025 -
Hellmann’s turns ketchup into currency to push mayo, fries combo
March 31, 2025 -
Coors Light taps AI to turn baseball fans’ obstructed views into brews
March 27, 2025 -
Estée Lauder dupes beauty sleep with Kristen Bell for global campaign
March 24, 2025 -
How TikTok’s new search ad format helps Eventbrite inspire eventgoers
March 20, 2025 -
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
March 18, 2025 -
Buffalo Wild Wings riffs on infomercial tropes for March Madness
March 13, 2025 -
Clorox tests emotional response to cleaning for new brand platform
March 11, 2025 -
Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads
March 10, 2025 -
Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads
March 6, 2025 -
Saucony celebrates intersection of running and culture for global ads
March 4, 2025 -
Gap and Parker Posey celebrate self-expression in spring campaign
Feb. 27, 2025 -
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series
Feb. 20, 2025 -
NYX teams with DraftKings for Super Bowl LIX predictions game
Feb. 6, 2025 -
Bliss takes on ‘Sephora kids’ in a bid for elder millennials, Gen X
Feb. 4, 2025 -
NYX blends music and makeup for TikTok-focused mixtape
Jan. 23, 2025 -
McDonald’s amplifies mobile app with Pokémon Happy Meal
Jan. 22, 2025 -
How marketers can stay reactive as a TikTok ban looms
Jan. 16, 2025 -
Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience
Jan. 8, 2025 -
10 marketing predictions for 2025 as new era of productivity dawns
Jan. 7, 2025 -
Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals
Jan. 3, 2025 -
EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign
Dec. 19, 2024 -
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
Dec. 17, 2024 -
Orangetheory introduces brand revamp with ‘Every Reason is the Right Reason’
Dec. 16, 2024