Jessica Deyo
EditorJess Deyo is an editor with Marketing Dive. An Ohio native, she graduated from Ohio University’s E.W. Scripps School of Journalism in 2020. Before joining Marketing Dive, she was an associate editor at a regional business magazine. She enjoys staying active outdoors and expanding her collection of plants.
289 articles by Jessica Deyo
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EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign
Dec. 19, 2024 -
Wonderful Halos’ edgy campaign sees kids call IRS, cut brake lines
Dec. 17, 2024 -
Orangetheory introduces brand revamp with ‘Every Reason is the Right Reason’
Dec. 16, 2024 -
Facebook global ad revenue to surpass $100B in 2024: WARC
Dec. 12, 2024 -
Kleenex’s breakup calculator relieves heartbreak with Amazon ‘ex-tras’
Dec. 11, 2024 -
E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge
Dec. 5, 2024 -
Cheez-It adds absurd ‘fantaseez’ to college bowl game playbook
Dec. 5, 2024 -
7 top campaigns from 2024 and the tactics that drove success
Dec. 3, 2024 -
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
Nov. 26, 2024 -
Apple begins selling News ads directly as its advertising ambitions grow
Nov. 21, 2024 -
Lexus marks 25 years of ‘December to Remember’ with nostalgic ads
Nov. 19, 2024 -
Knorr targets zillennials in campaign celebrating holiday cooking blunders
Nov. 18, 2024 -
Kroger plans Shop the Scene experience on Hulu for holiday campaign
Nov. 14, 2024 -
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Nov. 13, 2024 -
DoorDash puts fresh spin on family meals for Hispanic Gen Zers
Nov. 11, 2024 -
Burger King doles out holiday deals with immersive mobile app experience
Nov. 7, 2024 -
SharkNinja and David Beckham help consumers ‘Ninja the Holidays’
Nov. 4, 2024 -
Snap doubles number of advertisers in Q3 as AI, AR bets persist
Oct. 31, 2024 -
How L’Oréal’s bigger Pinterest bets are winning over Gen Z
Oct. 28, 2024 -
Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign
Oct. 24, 2024 -
E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt
Oct. 22, 2024 -
Rare Beauty celebrates ‘Every Side of You’ for first global campaign
Oct. 21, 2024 -
JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart
Oct. 17, 2024 -
KFC is battle-ready in satirical campaign for chicken tenders debut
Oct. 15, 2024 -
How a focus on performance marketing has cost brands trillions: report
Oct. 10, 2024