Chris Kelly
Senior ReporterChris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
882 articles by Chris Kelly
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Campaign Trail: Olipop gets in on holiday cheer with stop-motion yetis
Dec. 20, 2024 -
How JBL’s college marketing is evolving to deliver long-term brand value
Dec. 18, 2024 -
P.F. Chang’s finds new CMO in Ticketmaster, PepsiCo marketer
Dec. 17, 2024 -
Pull-Ups animates potty training reality to reach millennial, Gen Z parents
Dec. 16, 2024 -
Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition
Dec. 11, 2024 -
Roku will cover the cost to turn branded social content into CTV ads
Dec. 11, 2024 -
Nostalgia-washing: How brands can look back without getting hung up to dry
Dec. 10, 2024 -
BetMGM hires CMO to accelerate momentum in growing betting industry
Dec. 9, 2024 -
Smashburger’s CMO on righting the brand’s course with a new visual identity
Dec. 9, 2024 -
Campaign Trail: Lavazza’s coffee-serving robot dreams of la dolce vita
Dec. 6, 2024 -
Why Powerade is letting athletes pause partnerships to prioritize mental health
Dec. 5, 2024 -
Pepsi promotes new gingerbread flavor with baking show starring Shaq
Dec. 4, 2024 -
7 top campaigns from 2024 and the tactics that drove success
Dec. 3, 2024 -
Oscar Mayer reheats classic bologna ad with sing-to-pay campaign
Dec. 2, 2024 -
Why specialty cheese Alouette rebranded right before the holidays
Nov. 27, 2024 -
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
Nov. 26, 2024 -
How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
Nov. 25, 2024 -
Macy’s CMO on why telling a cohesive marketing story is crucial
Nov. 25, 2024 -
Why Google Shopping turned holiday gift-giving into a game show
Nov. 25, 2024 -
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter
Nov. 22, 2024 -
Adam Driver turns 5-star Amazon reviews into theatrical monologues
Nov. 20, 2024 -
How Kleenex’s new visual identity serves as a platform for storytelling
Nov. 20, 2024 -
Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game
Nov. 18, 2024 -
Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew
Nov. 15, 2024 -
McDonald’s holiday cups entertain with Doodles content, digital collectibles
Nov. 14, 2024