Chris Kelly
Senior ReporterChris is a senior reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
973 articles by Chris Kelly
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Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
May 8, 2025 -
‘For every AI, there’s an NFT’: Burger King’s ex-CMO shares lessons learned
May 8, 2025 -
Tubi pitches products, partnerships designed for specific ad verticals
May 7, 2025 -
How Sprite surpassed Pepsi by living and breathing pop culture
May 7, 2025 -
Inside Universal Ads’ plan to reach the next 100K buyers of TV ads
May 5, 2025 -
Brawny brings back the Brawny Man for brand refresh
May 5, 2025 -
Campaign Trail: Seattle’s Best Coffee makes days smoother with humor
May 2, 2025 -
Meta’s ad biz stays strong but economic, regulatory uncertainty looms
May 1, 2025 -
How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap
May 1, 2025 -
Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing
April 30, 2025 -
7-Eleven teams with Live Nation for nostalgic music festival activations
April 28, 2025 -
Powerade celebrates next generation of soccer stars in global campaign
April 24, 2025 -
Zaxbys’ CMO on breaking through the chicken category with ‘sauce’
April 23, 2025 -
What’s next as Google keeps cookies amid challenges to its dominance
April 23, 2025 -
Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids
April 22, 2025 -
Campaign Trail: Clash of Clans enters war zone with WWE champion
April 18, 2025 -
Inside BodyArmor’s new visual identity and largest campaign to date
April 17, 2025 -
Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite
April 16, 2025 -
How Dude Wipes cleans up with poop humor as its marketing evolves
April 15, 2025 -
Ally’s WNBA deal brings it closer to gender parity in sports media spend
April 14, 2025 -
How JCPenney’s new brand positioning is subverting consumer expectations
April 10, 2025 -
Why Minute Maid is teaming with WWE to punch up its new brand platform
April 9, 2025 -
Google Cloud touts new AI tools to simplify marketing, customer experience
April 9, 2025 -
Beyoncé’s Cécred tells real women’s stories in first brand campaign
April 7, 2025 -
Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads
April 4, 2025