Deep Dive: Page 3
Industry insights from our journalists
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Retrieved from Old Spice on February 24, 2022
9 campaigns that boosted the mood in 2022
Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.
Peter Adams, Jessica Deyo and Sara Karlovitch • Dec. 12, 2022 -
Retrieved from 7-Eleven media kit.
Behind the making of 7-Eleven’s retail media network — and what c-store operators can learn from it
The chain’s Gulp Media is the first of what will likely be many retail media enterprises in the industry as companies wrestle with higher costs and an evolving digital landscape.
Brett Dworski • Nov. 28, 2022 -
FG Trade via Getty Images
Gift giving meets revenge living: Why experiences are so important this holiday season
Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.
Jessica Deyo • Nov. 14, 2022 -
AndreyPopov via Getty Images
As retailers sell more ads, marketers’ frustrations and fears grow
Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.
Peter Adams • Nov. 8, 2022 -
Phynart Studio via Getty Images
How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.
Jessica Deyo • Sept. 20, 2022 -
Courtesy of Molson Coors
Cold beer, hot planet: How two very different beer brands respond to climate change
Coors Light and Corona have become more environmentally friendly in ways that remain true to each brand's positioning.
Sara Karlovitch • Sept. 13, 2022 -
diane39 via Getty Images
Back-to-school challenges marketers as shoppers focus on savings
Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.
Jessica Deyo • Aug. 10, 2022 -
Brian Bahr/Getty Images via Getty Images
Why NFL sponsors are reevaluating their relationship with the league
This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.
Sara Karlovitch • Aug. 3, 2022 -
MaximFesenko via Getty Images
On ice: How whiskey brands are marketing to a new crowd
The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.
Sara Karlovitch • July 19, 2022 -
Courtesy of DHL
Why big agencies are investing in supply chain and inventory services
While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.
Aaron Baar • July 18, 2022 -
Courtesy of Domino's
7 campaigns that transcended the turmoil of H1 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
Chris Kelly, Sara Karlovitch and Jessica Deyo • July 12, 2022 -
Layla Bird via Getty Images
Marketers lost their creative verve amid deluge of challenges
Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.
Peter Adams • July 12, 2022 -
Permission granted by Quontic Bank
Banks eye first-mover advantage to embracing the metaverse
Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity.
Anna Hrushka • June 3, 2022 -
Courtesy of Marriott International, Inc.
Why the media network craze is just getting started
Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit.
Peter Adams • Updated May 31, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
How Miller Lite and Bud Light's epic clash shook the marketing world
It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands.
Sara Karlovitch • May 24, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Burger wars: How Burger King's rivalry with McDonald's reverberates through adland
Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.
Chris Kelly • May 17, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Brand rivalries that helped define modern marketing
In this series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world.
Julia Himmel • May 10, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Sneaker supremacy: Nike and Adidas battle for brand love
Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.
Natalie Black (Koltun) • May 10, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
How Coke and Pepsi's rivalry shaped marketing — and where it goes next
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.
Peter Adams • May 3, 2022 -
How prepared is the ad industry for a cookieless future?
Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.
Chris Kelly • April 26, 2022 -
Permission granted by Hostess Brands
With a portfolio of iconic snacks, Hostess Brands sweetens its business for another century
Just a decade after bankruptcy, the Twinkies maker is thriving under CEO Andy Callahan, who has prioritized innovation and moving its iconic offerings into faster-growing occasions.
Christopher Doering • April 1, 2022 -
Courtesy of Lego
Brick by brick: How Lego continues to build a toy empire
The retailer celebrates its 90th anniversary this year. With over $8 billion in sales and IP deals that tap into pop culture, it shows no signs of slowing down.
Kaarin Moore • March 29, 2022 -
Leon Neal / Staff via Getty Images
Brands face another test as emotions run high around Ukraine war
There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products.
Peter Adams • March 16, 2022 -
Courtesy of Burger King
How QSR marketers are riding the plant-based food wave
Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.
Chris Kelly • March 8, 2022 -
Anthony Kwan via Getty Images
Can brands stay safe in the metaverse?
As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.
Sara Karlovitch • March 1, 2022
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