Deep Dive: Page 3
Industry insights from our journalists
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Brian Bahr/Getty Images via Getty Images
Why NFL sponsors are reevaluating their relationship with the league
This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.
Sara Karlovitch • Aug. 3, 2022 -
MaximFesenko via Getty Images
On ice: How whiskey brands are marketing to a new crowd
The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.
Sara Karlovitch • July 19, 2022 -
Courtesy of DHL
Why big agencies are investing in supply chain and inventory services
While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.
Aaron Baar • July 18, 2022 -
Courtesy of Domino's
7 campaigns that transcended the turmoil of H1 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
Chris Kelly, Sara Karlovitch and Jessica Deyo • July 12, 2022 -
Layla Bird via Getty Images
Marketers lost their creative verve amid deluge of challenges
Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.
Peter Adams • July 12, 2022 -
Permission granted by Quontic Bank
Banks eye first-mover advantage to embracing the metaverse
Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity.
Anna Hrushka • June 3, 2022 -
Courtesy of Marriott International, Inc.
Why the media network craze is just getting started
Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit.
Peter Adams • Updated May 31, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
How Miller Lite and Bud Light's epic clash shook the marketing world
It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands.
Sara Karlovitch • May 24, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Burger wars: How Burger King's rivalry with McDonald's reverberates through adland
Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.
Chris Kelly • May 17, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Brand rivalries that helped define modern marketing
In this series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world.
Julia Himmel • May 10, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Sneaker supremacy: Nike and Adidas battle for brand love
Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.
Natalie Black (Koltun) • May 10, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
How Coke and Pepsi's rivalry shaped marketing — and where it goes next
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.
Peter Adams • May 3, 2022 -
How prepared is the ad industry for a cookieless future?
Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.
Chris Kelly • April 26, 2022 -
Permission granted by Hostess Brands
With a portfolio of iconic snacks, Hostess Brands sweetens its business for another century
Just a decade after bankruptcy, the Twinkies maker is thriving under CEO Andy Callahan, who has prioritized innovation and moving its iconic offerings into faster-growing occasions.
Christopher Doering • April 1, 2022 -
Courtesy of Lego
Brick by brick: How Lego continues to build a toy empire
The retailer celebrates its 90th anniversary this year. With over $8 billion in sales and IP deals that tap into pop culture, it shows no signs of slowing down.
Kaarin Moore • March 29, 2022 -
Leon Neal / Staff via Getty Images
Brands face another test as emotions run high around Ukraine war
There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products.
Peter Adams • March 16, 2022 -
Courtesy of Burger King
How QSR marketers are riding the plant-based food wave
Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.
Chris Kelly • March 8, 2022 -
Anthony Kwan via Getty Images
Can brands stay safe in the metaverse?
As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.
Sara Karlovitch • March 1, 2022 -
Christopher doering/Marketing Dive
Once an afterthought, brand licensing reaps billions for CPGs hungry for growth
Hershey, Conagra and Post are a few companies using the strategy to expand their business, build equity and keep products relevant.
Christopher Doering • Feb. 22, 2022 -
Courtesy of Virtual Brand Group
Should more retailers be on Roblox?
The platform is used by millions of tweens daily, and ignoring it may cost brands loyalty, revenue and a future audience.
Kaarin Moore • Feb. 17, 2022 -
Courtesy of Rocket Mortgage
Super Bowl LVI ads stick to old scripts as digital innovations prove divisive
Celebrities and nostalgia tactics only succeeded when in line with brand identity, while marketers mostly missed an opportunity around purpose.
Peter Adams and Chris Kelly • Feb. 14, 2022 -
Retrieved from BMW on February 09, 2022
'We're back': Humor, optimism make a big return in Super Bowl LVI ads
Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom.
Peter Adams • Feb. 10, 2022 -
Retrieved from Unsplash on July 22, 2021
How media conglomerates are plotting the future of measurement and identity
NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.
Chris Kelly • Feb. 8, 2022 -
Thomas Lohnes / Stringer via Getty Images
The path forward for fashion's sustainable future may be affordability
Sustainability sells, but how can retailers market around the trendy topic when eco-friendly products are often inaccessible to the average consumer?
Natalie Black (Koltun) • Feb. 1, 2022 -
What's next for advertisers as Google changes course again on cookie alternatives
Google has replaced its embattled FLoC proposal, complicating the data privacy landscape as the countdown to a cookieless future continues.
Chris Kelly • Jan. 28, 2022
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