Deep Dive: Page 11
Industry insights from our journalists
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Indochino
How Indochino custom fits landing pages to drive foot traffic
The made-to-measure suit brand invests in paid social to drive awareness, but the challenge was to talk about its quickly growing array of showrooms on a local level.
Dianna Christe • March 5, 2018 -
Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women
Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office.
Chantal Tode and Natalie Black (Koltun) • March 2, 2018 -
Is activist advertising the new frontier?
Increasingly, retail marketers are taking a stance on social and political issues — and scoring customers in the meantime. Here's who's doing it best.
Cara Salpini • March 1, 2018 -
How Intel evolved from an invisible 'ingredient brand' to win over more millennials
At the IAB's Annual Leadership Meeting, CMO Steven Fund discussed how Intel sees success by integrating its technology into destination live events and working with celebs like Jim Parsons.
Peter Adams • Feb. 28, 2018 -
How Crayola drew up a winning UGC strategy with AR
A snowflake filter accessible through the brand's homepage and on social media helped users personalize their holiday video messages.
Kayla Matthews • Feb. 27, 2018 -
At CAGNY, Big Food execs prioritizing e-commerce for future growth
General Mills, Mondelez, Coca-Cola and other major brands discussed increased online investments as consumer demand for hyper-efficiency grows.
Emma Liem Beckett and Christopher Doering • Feb. 21, 2018 -
Getty Images
Marketers animate their GIF strategies, but length becomes a conundrum
Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.
Shane Schick • Feb. 20, 2018 -
Why generational marketing could send retailers back to the drawing board
While there's generally some truth in stereotypes, retailers that rely on generational marketing alone could be missing out on both the channels and customers they should be targeting.
Cara Salpini • Feb. 14, 2018 -
IAB
What Unilever's CMO really said about Google and Facebook
No, the CPG giant isn't ditching the duopoly; quite the opposite, as the marketer urged his peers to double down on tech partnerships at the IAB's Annual Leadership Meeting this week.
Peter Adams • Feb. 13, 2018 -
Will the Olympic torch burn brightly for retailers?
The Winter Games offer exciting opportunities for some deep-pocketed brands, but most retail marketers will be left out in the cold.
Cara Salpini • Feb. 8, 2018 -
Lay's looks to put a smile on the faces of millennial snackers
Marketing Dive got a sneak peek at an activation in New York City that's part of Frito-Lay's new "Smile with Lay's" national campaign.
Peter Adams • Feb. 8, 2018 -
The final score: Meet the advertising winners and losers from Super Bowl LII
Advertising's big night included some surprises, celebrity hijinks and, yes, another big ad blackout.
Peter Adams, Chantal Tode and Natalie Black (Koltun) • Feb. 5, 2018 -
Elizabeth Regan/Industry Dive
By the numbers: A look at Super Bowl LII marketing data
It is looking like this year's game could have the second highest ad revenue in history after 2017.
Peter Adams, Chantal Tode and Natalie Black (Koltun) • Feb. 5, 2018 -
Looking for #MeToo in Super Bowl ads? Prepare to be disappointed
Brands tackled hot-button issues like immigration at last year's big game, but viewers shouldn't expect any strong messages in regards to women's empowerment on Feb. 4.
Natalie Black (Koltun) • Jan. 31, 2018 -
Clorox CMO: Voice and e-commerce will grow faster than marketers expect
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating.
Peter Adams • Jan. 29, 2018 -
AR: Lessons learned so far and where the tech could be headed
While the immersive tech hints at significant marketing opportunities, brands will likely still battle plenty of friction and challenges in the year ahead.
Natalie Black (Koltun) • Jan. 24, 2018 -
Wix
Why Wix opted out of Super Bowl advertising despite a bigger marketing budget
Following three years of successful big game spots, the brand's CMO is now betting on digital to build exposure.
Dianna Christe • Jan. 22, 2018 -
CES 2018 in review: The biggest takeaways for marketers
Missed the annual gadget fest? No problem. Marketing Dive's got the lowdown on what happened in Vegas.
Shane Schick • Jan. 17, 2018 -
Will Amazon give beauty a makeover?
Speculation abounds that the e-commerce giant could be brushing up against the beauty sector next. But how much does the strong category really have to fear?
Cara Salpini • Jan. 11, 2018 -
6 trends that will define mobile marketing in 2018
The future of mobile marketing will come into clearer focus during a year that's likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass.
Chantal Tode • Jan. 9, 2018 -
Why brands will go to extremes — lengthwise — with digital video in 2018
Marketers will continue to experiment and push boundaries as they look to address growing online consumption.
Kayla Matthews • Jan. 8, 2018 -
NYC is marketers' playground as out-of-home experiences swing high
From a sparkling water event that stoked the senses to a pop-up forest in Times Square, brands cavorted around the Big Apple throughout 2017.
Natalie Black (Koltun) • Jan. 4, 2018 -
How marketers can sharpen their chatbot strategies in 2018
Pushing past early experiments, brands like Mall of America are doubling down with AI-driven assistants to boost satisfaction and sales.
Shane Schick • Jan. 2, 2018 -
9 trends that will define marketing in 2018
2017 was the year the industry got its much-needed wake-up call. The question now isn't whether marketers can fix a broken system but how they'll make it better.
Peter Adams • Jan. 2, 2018 -
How Amazon's data trove gives Prime Video an edge in marketing shows
In an interview with Marketing Dive, Amazon Studios' head of marketing discusses how the platform breaks through in a crowded marketplace.
Dianna Christe • Dec. 22, 2017
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