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  • A thoughtful woman shops in a supermarket, browsing through products on the shelves. She seems to be making a careful decision about her purchase.
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    Getty Images
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    Black representation drives brand opportunities: Here’s what the numbers say

    Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according to Nielsen research. 

  • Joe Jonas for a Target x Pokemon campaign
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    Courtesy of Target
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    Target puts creators at forefront of Pokémon anniversary campaign

    In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.

  • exterior signage at Google headquarters
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    Michael M. Santiago via Getty Images
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    Google brings AI Max for Search out of beta, will deprecate legacy tools

    Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September. 

  • Megan Fox for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Why Dr. Squatch’s first major deodorant campaign stars Megan Fox

    The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”

  • Sydney Sweeney poses for American Eagle's 2026 summer campaign.
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    Courtesy of American Eagle
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    Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign

    CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.

  • Amika campaign imagery for "On Your Wavelength" featuring Rashuna Durham, one of Amika’s lead pro educators.
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    Courtesy of Amika
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    How Amika’s marketing aims to make prestige hair care more approachable

    CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.

  • Chips Ahoy LTO
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    Courtesy of Mondelēz International
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    How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup

    The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.

  • Pinterest ad campaign
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    Courtesy of Pinterest
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    Sociable: Pinterest’s latest ad campaign encourages people to get off social media

    “The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.

  • Chili's fast food court
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    Courtesy of Chili's Grill & Bar
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    Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up

    The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken sandwiches.

  • A case of Modelo in a soccer stadium
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    Courtesy of Modelo
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    Inside Modelo’s largest soccer investment to date ahead of World Cup

    As part of its “Cerveza for Fútbol” platform, the brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis addresses Trade Desk spat, calls Sora shutdown ‘symbolic’

    The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn’t rattled client spending. 

  • A large, freestanding white sculpture shaped like the Instagram logo is placed outdoors in front of a modern glass building. Surrounding the sculpture are plants and a light-colored concrete walkway.
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    Alamy
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    Meta to shoot past Google in digital ad revenue for first time: Emarketer

    Growth is accelerating for the parent company of Facebook and Instagram, with increased automation improving ad performance. 

  • Jake from State Farm in Netflix's "Running Point" alongside Kate Hudson
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    Courtesy of State Farm
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    How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

    Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

  • Archer Meat Steaks and The Mandalorian and Grogu
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    Courtesy of Archer
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    Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal

    Customers can unlock a $10 Fandango Movie Reward toward tickets to see the movie by scanning a QR code on co-branded packaging.

  • A promotional image for Chipotles "rewards on repeat" loyalty launch.
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    Courtesy of Chipotle
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    Chipotle overhauls rewards system

    More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable rewards base.

  • A person eats Smashburger food
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    Courtesy of Smashburger
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    Smashburger hires newcomer agency Understory amid creative revamp

    The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus.

    Updated April 13, 2026