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  • Concert goers, in silhouette, clap along with a guitar player (on stage, far right), as lights cast purple, blue and pink hues.
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    "Misterwives - The Scrapbook Tour / Columbus, OH - LC Pavilion" by Kristopher Perez is licensed under CC BY 2.0
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    Social media is changing live events: Here’s what the numbers say

    Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

  • Executives from Keurig Dr Pepper, Disney, NFL and EDO on an Advertising Week New York panel
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    Permission granted by Shutterstock for Advertising Week New York
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    How Keurig Dr. Pepper embraces flywheel marketing to drive performance

    During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

  • A lit-up storefront at dusk.
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    Courtesy of Gap Inc.
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    Gap Inc. recruits micro-influencers for new affiliate program

    On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.

  • The Nvidia logo is displayed on a building at Nvidia headquarters on August 27, 2025 in Santa Clara, California.
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    Justin Sullivan / Staff via Getty Images
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    PubMatic: Our Nvidia partnership is paying off

    AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.

  • Executive sit on a stage in white chairs during an Advertising Week New York 2025 panel. From left: Diederik Koenders, vice president of consumer engagement at MAC Cosmetics; Laurie Lam, chief brand officer at E.l.f. Beauty; and Asha Shivaji, CEO and co-founder of SeeMe Index.
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    Shutterstock for Advertising Week New York

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    E.l.f., MAC on driving growth through inclusivity — and tips for others

    Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel.

  • Domino's rebranded assets
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    Courtesy of Domino's
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    Inside Domino’s first refresh in a decade — including its ‘cravemark’

    With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.

  • Executives from PepsiCo and VaynerMedia at AWNY
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    Permission granted by Shutterstock for Advertising Week New York
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    In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’

    PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.

  • Several marketers sit on a stage during Advertising Week NY for a panel discussion on creator agencies.
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    Shutterstock for Advertising Week New York

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    How brand expectations for creator AORs are evolving as investment grows

    Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.

  • A person holding a smartphone with the TikTok splash screen visible, seated at a table with a hand about to tap the screen.
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    Alamy
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    Instacart grows its retail media bona fides with TikTok integration

    The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.

  • Executives sit in white chairs on stage at an Advertising Week New York panel. From left: Nikhil Lai, senior analyst at Forrester; Greg Johns, chief product officer and executive vice president, Canvas Worldwide; Marta Martinez, managing director Americas, Google marketing platform at Google; and Costanza Ghelfi, chief product officer at Making Science.
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    Credit: Shutterstock for Advertising Week New York

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    From keyword to dialogue: How Hyundai optimizes for AI-driven search

    The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide. 

  • Panelists at Advertising Week New York
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    Permission granted by Shutterstock for Advertising Week New York
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    How Molson Coors, PepsiCo operationalize rapid, relevant culture plays

    Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week.

  • Todd Kaplan at AWNY
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    Permission granted by Shutterstock for Advertising Week New York
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    Kraft Heinz CMO on being culturally nimble without losing brand equity

    At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.