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Getty Images
Nielsen strengthens ties with Amazon advertisers via audience segments
Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.
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Courtesy of The Hershey Company
How Hershey remade its iconic holiday ad as an interactive experience
The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital platforms.
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Courtesy of Jeep
ColumnCampaign Trail: Jeep pitches Grand Wagoneer as best car to have sex in
Comedian Iliza Shlesinger takes brand marketing for a spin in a self-referential video by agency Highdive.
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Mario Tama via Getty Images
How Netflix’s $72B Warner Bros. deal changes the streaming calculus
A combined entity could generate U.S. ad revenue of roughly $2.3 billion and command 10% of total TV viewing, per analyst estimates.
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Courtesy of Subway
Subway promotes revived Sub Club loyalty program in alliterative ads
The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing value.
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Courtesy of Glad
Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’
The Clorox-owned brand partnered with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.
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Getty Images
Consumers in 2026 will be full of paradoxes, predicts Dentsu
As consumers increasingly turn to AI, there has been a resurgence of interest in traditional values and living.
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Courtesy of Skims
Skims ventures into live entertainment with shoppable TikTok livestream
The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.
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Courtesy of Mug Root Beer
PepsiCo’s Mug brand finds Gen Z sweet spot: Fragrance, dogs and TikTok
The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop.
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Courtesy of American Eagle Outfitters
American Eagle’s celebrity-led marketing turns sales growth positive
While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3.
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Courtesy of Columbia Sportswear
Columbia challenges flat-earthers as part of bolder marketing revamp
In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.
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Permission granted by Mondelēz International
Q&AHow Oreo maker Mondelēz is rethinking snack marketing with AI
The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.
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Courtesy of Keurig
Why Keurig grounded its new brand platform in post-pandemic realities
The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s split into two companies.
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Courtesy of Snap
Boss, Lancôme open virtual boutiques with Snapchat’s shoppable AR
Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the in-person shopping experience.
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Courtesy of Burger King
Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations
The partnership spans new ads, a special menu, toys, packaging, an app takeover, experiential activations and more.
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Courtesy of Omnicom
Omnicom outlines new agency structure as IPG deal sharpens AI, data focus
The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, FCB and DDB.
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Courtesy of Keurig Dr Pepper
Inside RC Cola’s comeback campaign
Keurig Dr Pepper wants to bring the brand back into the conversation as more soda drinkers gravitate toward nostalgic beverages and classic cola flavors.
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Courtesy of Mall of America
Winners and losers of Black Friday 2025
Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.
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Getty Images
Wpromote acquires Giant Spoon, merging performance, creative proficiencies
By combining skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the agency space.
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Courtesy of Omnicom
Omnicom-IPG deal closes as agencies chase scale to revive growth
The combined companies form the world’s largest agency as size becomes a key advantage in the race to win in areas like data-driven marketing.
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Courtesy of Molson Coors
Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z
The brewer highlights several of its brands for a holiday campaign inspired by the younger generations’ preference for experiences over traditional gifts.
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Courtesy of Maybelline
Maybelline taps into microdrama trend with holiday content series
The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant Eraser Concealer.
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Courtesy of Urban Outfitters
How Urban Outfitters connects with Gen Z through brand collaborations
The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like Tinashe to meet consumer needs.
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Courtesy of Vaseline
Q&AInside Vaseline’s social-first, innovation-led marketing playbook
The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said.
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Courtesy of American Eagle
Why American Eagle tapped Martha Stewart to extend beyond Gen Z
After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push.
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