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Courtesy of Mars
Mars gets spooky across multiple channels and brands for Halloween
Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts.
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Permission granted by Pringles
Pringles brings back ‘Once You Pop’ tagline to meet Gen Z’s tastes
The tagline, first introduced in the ‘90s, has been reworked in ads focused on “unhinged” humor attuned to young consumers’ social feeds.
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Permission granted by Welch's
How Welch’s new kid mascot bridges nostalgia with modern marketing
Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing strategy and leadership.
Updated Oct. 28, 2025 -
Permission granted by Walmart
Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads
Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.
Updated Oct. 28, 2025 -
Courtesy of E.l.f. Beauty
E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign
Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?”
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Courtesy of Barefoot Wine
Q&AHow Barefoot Wine is stepping up marketing to meet new, evolving drinkers
E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s bullish about its NFL tie-up.
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Permission granted by National Pork Board
Inside the campaign to reposition pork for Gen Z, millennial consumers
The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.
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Permission granted by Shutterstock for Advertising Week New York
Top takeaways from Advertising Week 2025 marketers need to know
Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.
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Justin Sullivan via Getty Images
Comcast loops in linear TV for cross-channel programmatic ad buys
Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.
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Courtesy of WPP
WPP’s new AI platform offers marketing without agencies for SMBs
The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.
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Getty Images
Entry-level marketers feel the job pinch: Here’s what the numbers say
The economic landscape has continued to hinder the marketing job market, with CMO pay taking a hit.
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Courtesy of Airbnb
Airbnb continues focus on travel experiences with new social features
Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering.
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Courtesy of True Religion
True Religion targets women, college sports fans in holiday campaign
The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.
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Courtesy of Pernod Ricard
Dunkin’ and Kahlúa tap Salma Hayek Pinault to boost co-branded product
The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based alcoholic beverages.
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Courtesy of Wild AF
Sober celebrities pour into nonalcoholic beer
Comedian John Mulaney, a co-owner of Years, will act as spokesperson for the nonalcoholic brand and participate in its first creative campaign.
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Courtesy of Ocean Spray
Beware of ‘Cranpus’: Ocean Spray evolves brand platform for holidays
The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s advertising noise.
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Mario Tama via Getty Images
Netflix’s ad biz accelerates — what’s next as AI, M&A opportunities loom
The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double its ad revenue in 2025.
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Getty Images
Deep Dive6 gaming takeaways for marketers from Advertising Week New York
Despite its immense popularity with younger consumers, gaming still only commands a fraction of ad dollars.
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Courtesy of Omnicom
Omnicom outlines biggest synergies with IPG as mega-deal nears close
The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.
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Courtesy of General Mills
Pillsbury opens door to Doughboy’s home with interactive AR experience
A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality competition series.
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Permission granted by Welch's
Welch’s names chief brand and innovation officer as strategy shifts
The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and consumer-driven.
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Getty Images
Industry players unite to accelerate programmatic’s AI-driven future
The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days.
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Courtesy of Hellmann's
How Hellmann’s covers the spread with football marketing
Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued sales momentum.
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Courtesy of Hennessy
ColumnCampaign Trail: Hennessy stirs up social with LeBron’s latest decision
Wieden + Kennedy Amsterdam remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.”
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Permission granted by Manscaped
Q&AHow Manscaped’s CMO tackles Super Bowl-sized brand ambitions
Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling down on edgy humor.
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