IAB maps best practices for performance-driven CTV ads

Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social capture spend. 

Campaign Trail: Hatch turns doomscrolling into horror film trailer

The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the dangers of in-bed phone use.

Amazon says DSP is now ‘fully featured’ as ad-sales boom continues

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in advertising in Q3.

Heineken brings group chats to life to spur in-person connections

The activation is backed by research that found while 94% of Americans are in group chats, 29% meet up with their groups once per month at most.

Target brings back ‘Hot Santa,’ adds new characters to holiday push

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday push.

Meta’s AI bets supercharge marketing efficiency — and costs

The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to increased uptake. 

Google’s full-stack AI approach drives Q3 search, YouTube ad revenue gains

Parent company Alphabet delivered its first $100 billion quarter, with AI supporting ad relevancy, performance and automation.

Xbox shoots for the moon with Snapchat activation amid pricing furor

The activation surrounding the release of The Outer Worlds 2 comes as the Microsoft brand weathers user backlash and retail woes.

Dole promotes healthy eating in Minecraft for global campaign

“Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe simultaneously.

P.F. Chang’s CMO on igniting a new brand platform, holiday campaign

Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on digital and CTV.

PepsiCo overhauls corporate branding to broaden focus beyond Pepsi

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the company that isn’t Pepsi.

Inclusive marketing ‘in paralysis’: How brands can reject the standstill

Diverse representation continues to present a major opportunity for brands and could become even more of an expectation during the end-of-year period.

Chili’s dramatic sales growth continues with 13% traffic jump

The chain’s marketing, which sets it in direct price competition with QSRs, delivered a sixth-straight quarter of double-digit same-store sales growth.

Mars gets spooky across multiple channels and brands for Halloween

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts.

Pringles brings back ‘Once You Pop’ tagline to meet Gen Z’s tastes

The tagline, first introduced in the ‘90s, has been reworked in ads focused on “unhinged” humor attuned to young consumers’ social feeds.

How Welch’s new kid mascot bridges nostalgia with modern marketing

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing strategy and leadership.

Updated Oct. 28, 2025

Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

Updated Oct. 28, 2025

E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?”

How Barefoot Wine is stepping up marketing to meet new, evolving drinkers

E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s bullish about its NFL tie-up.

Inside the campaign to reposition pork for Gen Z, millennial consumers

The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.

Top takeaways from Advertising Week 2025 marketers need to know

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.

Comcast loops in linear TV for cross-channel programmatic ad buys

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels. 

WPP’s new AI platform offers marketing without agencies for SMBs

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro. 

Entry-level marketers feel the job pinch: Here’s what the numbers say

The economic landscape has continued to hinder the marketing job market, with CMO pay taking a hit.

Airbnb continues focus on travel experiences with new social features

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering.