The Latest

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
    Image attribution tooltip

    Illustration: Emma Erickson 

    Image attribution tooltip
    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    Rocket Companies shared a new teaser starring Lady Gaga and Ritz revealed comedian Bowen Yang as its celebrity talent.

    Updated Dec. 3, 2025
  • Dollar Shave Club Bullshit meter
    Image attribution tooltip
    Courtesy of Dollar Shave Club
    Image attribution tooltip

    How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm

    The DTC disruptor brand pivoted after its latest edgy campaign was rejected for the big game for using profanity.

  • an executive in business attire reads from a tablet in a meeting room
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    CMO-plus roles more prominent as marketing needs diversify: report

    CMO churn can mean leaving for more responsibilities, including CEO posts, but representation has seen little progress, Spencer Stuart found.

  • A tiered office building with large glass windows, brightly lit from within at night; the top of the building reads "WPP" in blue lights.
    Image attribution tooltip
    Alamy
    Image attribution tooltip

    WPP rolls production capabilities into new WPP Production unit

    Creative producers companywide will operate under a single global platform to foster collaboration and better tap into generative AI’s potential.

  • Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    P&G prioritizes data, AI to tackle fragmented ‘new media reality’

    As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as an industry advantage. 

  • Macy's Style Crew member Raven Gates poses at an event.
    Image attribution tooltip
    Courtesy of Macy's
    Image attribution tooltip

    How Macy’s is flexing its Style Crew affiliate program beyond social media

    The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person events and direct mailers.

  • Woman sits on couch typing on laptop.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    AI has changed holiday shopping: Here’s what the numbers say

    AI-driven traffic in the retail industry surged 693% year over year in November and December, according to new data from Adobe.

  • A Dave's Hot Chicken storefront
    Image attribution tooltip
    Courtesy of Dave's Hot Chicken
    Image attribution tooltip
    Q&A

    Dave’s Hot Chicken CMO on building on organic growth as brand levels up

    Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

  • A person holding a smartphone with the TikTok splash screen visible, seated at a table with a hand about to tap the screen.
    Image attribution tooltip
    Alamy
    Image attribution tooltip
    Column

    Sociable: TikTok signs off on US joint venture, securing app’s future

    After years of back and forth, TikTok will remain available to U.S. users, with parent ByteDance holding onto a nearly 20% stake in the app.

  • Jason Brown for Hershey's
    Image attribution tooltip
    Courtesy of Hershey's
    Image attribution tooltip

    Why Hershey’s first major campaign in 8 years comes ahead of the Olympics

    The brand partnered with The Martin Agency for a new platform that utilizes MiltonOne, a bespoke Publicis Groupe solution.

  • A person's face looking into a computer screen in an open plan working office. Type is being added to the screen by an Artificial intelligence, AI, chatbot.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Deep Dive

    How brands can assert control as AI rewrites advertising’s playbook

    As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype.

  • Paralympian Audrey Crowley for Honda
    Image attribution tooltip
    Courtesy of Honda
    Image attribution tooltip

    Honda takes modular approach to Winter Olympics campaign creative

    The official automotive partner of Team USA will be able to mix and match assets like athlete footage to suit different media channels and verticals.

  • A person holding a smartphone with the TikTok splash screen visible, seated at a table with a hand about to tap the screen.
    Image attribution tooltip
    Alamy
    Image attribution tooltip

    TikTok ups bid to entertainment marketers with latest ad solutions

    Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.

  • The front of a red jeep sits in the foreground while a snowboarder is mid trick in the background.
    Image attribution tooltip
    Courtesy of Jeep
    Image attribution tooltip

    Jeep goes extreme with enhanced X Games partnership

    As viewership grows for the X Games, Jeep is expanding its relationship with the event to span on-site, broadcast, streaming and social media channels.

  • New YouTube brand identity
    Image attribution tooltip
    Courtesy of YouTube
    Image attribution tooltip

    YouTube revamps visual identity amid shifting entertainment landscape

    A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the feel of creator content.

    Updated Jan. 22, 2026
  • In an aerial view, the Netflix logo is displayed above Netflix corporate offices.
    Image attribution tooltip
    Mario Tama via Getty Images
    Image attribution tooltip

    Netflix targets $3B in ad revenue while Warner Bros. deal looms

    Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and subscription dollars.

  • In this photo illustration, the welcome screen for the OpenAI "ChatGPT" app is displayed on a laptop screen on February 03, 2023 in London, England.
    Image attribution tooltip
    Getty Images
    Image attribution tooltip

    ChatGPT to begin testing ads as generative AI competition heats up

    OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly labeled.

  • A image of Choice Hotels' new marketing campaign materials.
    Image attribution tooltip
    Courtesy of Choice Hotels International
    Image attribution tooltip

    Choice Hotels hones in on value in latest global marketing campaign

    Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio.

  • Dos Equis brand character the Most Interesting Man in the world
    Image attribution tooltip
    Courtesy of Dos Equis/Heineken USA
    Image attribution tooltip

    Why Dos Equis revived the Most Interesting Man amid category headwinds

    Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.

  • Coca-Cola cans on a pallet.
    Image attribution tooltip
    George Frey via Getty Images
    Image attribution tooltip

    Coke creates chief digital officer role to keep pace with tech demands

    Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will expand.

  • Equinox ad
    Image attribution tooltip
    Courtesy of Equinox
    Image attribution tooltip
    Column

    Campaign Trail: Equinox uses AI to contrast fitness with digital fakery

    Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by the meteoric rise of AI.

  • Several M&M's spokescandy mascots appear as Marvel characters against a yellow background
    Image attribution tooltip
    Permission granted by Mars
    Image attribution tooltip

    M&M’s spokescandies suit up as Marvel superheroes for global campaign

    The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it debuted last year.

  • Liquid Death and E.l.f. Cosmetics collaboration
    Image attribution tooltip
    Courtesy of E.l.f. Cosmetics
    Image attribution tooltip

    E.l.f. and Liquid Death reunite for Lip Embalms on TikTok Shop

    The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions of social views.

  • Workers clean up after New Year's Eve celebrations on January 01, 2026 in New York City.
    Image attribution tooltip
    Adam Gray via Getty Images
    Image attribution tooltip
    Deep Dive

    9 marketing predictions for 2026 as AI fuels polarity

    The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

  • Walt Disney company logo is displayed on the floor of the New York Stock Exchange
    Image attribution tooltip
    Michael M. Santiago/Getty Images via Getty Images
    Image attribution tooltip

    Disney streamlines marketing into one unit focused on cohesion, agility

    The company is creating a new enterprise-wide unit that unites teams from Disney Entertainment, Disney Experiences and ESPN.