The Latest

  • Jack Quaid for Bonobos
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    Courtesy of Bonobos
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    Why Bonobos’ fall campaign centers on episodic content with Jack Quaid

    CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.

  • Pretty female freelancer working on laptop while sitting on modern coworking background
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    Yaroslav Astakhov/Shutterstock.com

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    Sponsored by illumin

    Understand your people before your data loses relevance

    More data isn’t the answer. Understanding the people behind it is what drives better decisions.

  • Clay Matthews looksmaxxing for Caesars Sportsbook
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    Courtesy of Caesars Sportsbook
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    Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads

    “We’ve Had Some Work Done” was created in partnership with minority-owned, full-service creative agency Fellow Kids and produced by Hungry Man.

  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat promises advertisers faster conversions for the holidays

    New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising business, has stepped down.

  • Bottles of Samuel Adams beer are displayed on a shelf at grocery store.
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    Justin Sullivan via Getty Images
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    Boston Beer hires tech-savvy CMO to hone data-driven marketing

    Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.

  • YouTube CTV update
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    Retrieved from YouTube on December 12, 2024
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    Column

    Sociable: YouTube expands Watch With to more creators

    The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined videos from any device.

  • Three 7 Brew drinks on a table
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    Courtesy of 7 Brew
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    Q&A

    How 7 Brew’s first CMO is marketing the fastest-growing brand in the US

    Ex-KFC CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty app that is social by design.

  • Two friends sit at a bar enjoying bottles of Modelo.
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    Courtesy of Modelo
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    Modelo hikes marketing spend on college football for new platform

    The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream beer market.

  • A closeup of three cans of Campbell's soup.
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    Scott Olson via Getty Images
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    Campbell’s heats up digital focus amid marketing reformulation

    Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.

  • A Callaway Golf bag stands in the foreground and rows of clubs are the background.
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    (Tim Boyle/Getty Images) via Getty Images
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    Opinion

    Why brand personality matters more than ever

    Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes Gartner’s Julie Reeves.

  • A close up shot of various packages from KFC
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    Permission granted by KFC
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    KFC names first global chief brand officer amid identity overhaul

    The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like boneless chicken.

  • Bottles of Pepsi soda are displayed in a store on March 17, 2025 in New York City.
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    Spencer Platt via Getty Images
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    PepsiCo hands global media to Publicis amid transformation at CPG giant

    Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.

  • Children shopping for school glue supplies at Walmart.
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    Courtesy of Walmart
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    Column

    Back-to-school marketing is a mash up of AI tech and value messaging

    The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.

  • Graza campaign imagery for "The Hot Lap Test"
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    Courtesy of Graza
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    How Graza hopes to lap the competition with some help from NASCAR

    The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.

  • Campaign imagery depicting Strava's "Run Your City" challenge.
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    Courtesy of Hoka
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    Hoka builds Strava running stats into digital OOH campaign

    The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative. 

  • Apple iPhone screen with AI icons for ChatGPT, DeepSeek, Gemini, Copilot, Grok and Claude pictured.
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    Getty Images
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    How marketers can navigate machine bias as AI takes over media

    As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.

  • A teenager sporting spiked blond hair and dual popped collar polos stands on a doorstep in an Axe ad.
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    Permission granted by Axe
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    Axe vies for more mature brand positioning while nodding to Y2K roots

    New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”

  • Katseye for Hershey's
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    Courtesy of Hershey's
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    How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence

    As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.

  • Man holds case of Athletic
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    Courtesy of Athletic Brewing
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    Athletic Brewing appoints new CMO amid marketing push

    The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.

  • Amazon fulfillment center
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    Ethan Miller/Getty Images via Getty Images
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    Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges

    Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.

  • IShowSpeed for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Why Dr. Squatch is investing in experiences — not ads — with IShowSpeed

    Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.

  • Blu opens a PO box-style mailbox via portal.
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    Courtesy of UPS
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    The UPS Store enlists first brand character to support franchisees

    Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.

    Updated Sept. 2, 2026
  • A photo collage shows content creators with food from Chipotle
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    Permission granted by Chipotle
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    Chipotle deploys 100 creators for latest ads spotlighting fresh food

    This is the first national advertising push from Chief Brand Officer Fernando Machado and Chipotle’s first major work with new agency partner Kids.

  • Domino's
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    Courtesy of Domino's
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    How Domino’s is taking on the Big Mac, Whopper and other fast-food icons

    CMO Kate Trumbull explains why the chain and AOR WorkInProgress chose a hyperbolic, darkly comedic tone for its latest campaign.

  • Cardi B for Old Navy
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    Courtesy of Old Navy
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    Old Navy is rewiring its marketing strategy after summer traffic bust

    A new campaign with Cardi B, already the most-viewed in the brand’s history, is improving performance, Gap Inc. CEO Richard Dickson said.

  • The Snapchat app is displayed on the home screen of an iPhone.
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    Justin Sullivan via Getty Images
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    Snapchat’s bid to simplify mobile marketing measurement goes global

    Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.