The Latest
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Courtesy of Cheez-It
ColumnCampaign Trail: Cheez-It convenes Couch Committee for college football
The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s hot topics.
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Courtesy of Cadbury
Cadbury pairs crystal clutch with comedy series for major US campaign
“There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York Fashion Week activation.
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Courtesy of Bonobos
Why Bonobos’ fall campaign centers on episodic content with Jack Quaid
CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.
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Justin Sullivan via Getty Images
Amazon pilots ad services in ChatGPT: What marketers need to know
The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.
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Courtesy of Johnsonville
Johnsonville puts sausage on the ballot to cut through election ads
The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It Juicy” brand platform.
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Courtesy of Caesars Sportsbook
Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads
“We’ve Had Some Work Done” was created in partnership with minority-owned, full-service creative agency Fellow Kids and produced by Hungry Man.
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Justin Sullivan/Staff via Getty Images
Snapchat promises advertisers faster conversions for the holidays
New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising business, has stepped down.
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Justin Sullivan via Getty Images
Boston Beer hires tech-savvy CMO to hone data-driven marketing
Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
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Retrieved from YouTube on December 12, 2024
ColumnSociable: YouTube expands Watch With to more creators
The livestreaming commentary feature allows for real-time reactions to broadcasts, with viewers able to see the combined videos from any device.
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Courtesy of 7 Brew
Q&AHow 7 Brew’s first CMO is marketing the fastest-growing brand in the US
Ex-KFC CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty app that is social by design.
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Courtesy of Modelo
Modelo hikes marketing spend on college football for new platform
The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream beer market.
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Scott Olson via Getty Images
Campbell’s heats up digital focus amid marketing reformulation
Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.
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(Tim Boyle/Getty Images) via Getty Images
OpinionWhy brand personality matters more than ever
Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes Gartner’s Julie Reeves.
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Permission granted by KFC
KFC names first global chief brand officer amid identity overhaul
The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like boneless chicken.
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Spencer Platt via Getty Images
PepsiCo hands global media to Publicis amid transformation at CPG giant
Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.
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Courtesy of Walmart
ColumnBack-to-school marketing is a mash up of AI tech and value messaging
The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.
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Courtesy of Graza
How Graza hopes to lap the competition with some help from NASCAR
The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.
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Courtesy of Hoka
Hoka builds Strava running stats into digital OOH campaign
The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative.
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Getty Images
How marketers can navigate machine bias as AI takes over media
As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.
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Permission granted by Axe
Axe vies for more mature brand positioning while nodding to Y2K roots
New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”
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Courtesy of Hershey's
How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence
As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.
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Courtesy of Athletic Brewing
Athletic Brewing appoints new CMO amid marketing push
The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.
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Ethan Miller/Getty Images via Getty Images
Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges
Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.
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Courtesy of Dr. Squatch
Why Dr. Squatch is investing in experiences — not ads — with IShowSpeed
Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.
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Courtesy of UPS
The UPS Store enlists first brand character to support franchisees
Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.
Updated Sept. 2, 2026
