The Latest
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Illustration: Madeline McMahon for Industry Dive
TrackerSuper Bowl LIX: Tracking every ad
GoDaddy teased its upcoming Super Bowl appearance with a 15-second spot entitled “Who’s That?”
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Courtesy of Instacart
Holiday e-commerce hits a record as shoppers choose phones over stores
Consumers sought out deals, but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.
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Courtesy of Spirit Airlines
Spirit Airlines lands new campaign boosting affordable luxury
The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy.
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Derick Hudson via Getty Images
ColumnSociable: Will Meta’s revised approach to moderation impact its ad business?
Meta loosened its rules around what users can write in posts. How will that play out for brand safety and ad sales?
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Courtesy of McDonald's
McDonald’s value menu launch gets inspirational boost from John Cena
The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform.
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Justin Sullivan via Getty Images
JCPenney hires agency Mischief, seeking bigger creative swings
Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain.
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Courtesy of Athletic Brewing
Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
CMO Andrew Katz explains how a new multimillion-dollar campaign addresses the entrance of more "big guys" into the nonalcoholic category.
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Courtesy of Heineken
Heineken 0.0 looks to destigmatize abstaining from alcohol
“0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage.
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Courtesy of DoorDash
Albertsons, DoorDash boost advertiser offerings around data, measurement
The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.
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Courtesy of Chipotle
Chipotle expands Strava tie-up globally to fuel New Year’s fitness goals
Users of the fitness app in North America and Europe who complete one of 25 designated Chipotle segments the most can win free Lifestyle Bowls for a year.
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John Lamparski via Getty Images
Horizon Media Holdings appoints former IBM exec as first president
Bob Lord previously served as IBM’s first chief digital officer and is now tasked with overseeing the alignment of Horizon’s growing portfolio.
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Retrieved from Dunkin on January 02, 2025
Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign
The celebrity-led effort promoting a new limited-time iced espresso beverage is part of the chain’s strategy of building a “cinematic universe” with Artists Equity.
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Retrieved from Dove on January 03, 2025
Dove shreds toxic New Year’s resolutions in latest body confidence push
The Unilever brand is launching its first body confidence program for women and asking them to rip up sticky notes on TikTok.
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Courtesy of Domino's Pizza
Q&ADomino’s CMO on how Emergency Pizzas meet consumers where they are
Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.
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JuSun via Getty Images
The state of website privacy: Here’s what the numbers say
Despite privacy being a concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe lack regulatory compliance.
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Courtesy of Gap
Deep Dive7 top campaigns from 2024 and the tactics that drove success
These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
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Courtesy of Kellanova
RXBar combats ‘New Year, New You’ ads with B.S. Blocker Truck
The truck will tour New York City on Jan. 3 and literally block “toxic” ads reported to the brand by consumers who text a designated phone number.
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Courtesy of Intuit TurboTax
TurboTax showcases how AI streamlines tax preparation in new campaign
With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.
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Justin Sullivan via Getty Images
Sociable: Meta’s plan to unleash AI bot profiles could actually work
The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and Instagram.
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Permission granted by American Express
Amex keeps focus on younger customers
The credit card company is sticking with a strategy to concentrate marketing on the millennial and Gen Z generations shaping shopping trends.
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Daphne Howland/Marketing Dive
Nike shifts more performance dollars to brand building as part of reset
The company will also reduce its reliance on promotional activity and paid traffic as it seeks to reclaim a premium positioning with sports as its North Star.
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Courtesy of Pull-Ups
Pull-Ups animates potty training reality to reach millennial, Gen Z parents
Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle.
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Courtesy of Lucid Motors
EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign
Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH.
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Courtesy of Olipop
ColumnCampaign Trail: Olipop gets in on holiday cheer with stop-motion yetis
CMO Matt Bruhn explained how the better-for-you brand disrupted Big Soda holiday advertising alongside indie agency Callen.
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Courtesy of General Mills
General Mills brings Kelce, Watt families together over football traditions
A new sitcom-style campaign features a variety of the company’s top brands, such as Lucky Charms and Old El Paso, and limited-edition products.
