The Latest

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    Kellogg cereal brand Raisin Bran will make its Super Bowl debut with an effort addressing America’s widespread fiber gap.

    Updated Dec. 3, 2025
  • A Lexus vehicle kicks up snow driving across an icy landscape in a holiday video from the automaker
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    Permission granted by Lexus
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    Lexus takes generative AI for a spin in new holiday marketing content

    Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the limits of the technology.

  • A Starbucks hub appears on season two of "Beast Games"
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    Courtesy of Starbucks
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    Starbucks links with MrBeast to fuel Prime Video competition series

    The coffee chain will appear in season two of “Beast Games” and offer a limited-edition drink in a bid to the popular creator’s younger fan base.

  • Walton Goggins for Walmart
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    Courtesy of Walmart
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    Deep Dive

    How the best marketing campaigns of 2025 navigated uncertain times

    The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

  • Rocket Room to Dream
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    Courtesy of Rocket
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    Inside Rocket’s new NFL campaign as in-house creative team embraces AI

    “Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that debuted at the Super Bowl.

  • A young person holds a mobile device with the Twitch logo on it
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    Getty Images
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    Listerine turns mouthwashing sounds into music with Twitch creators

    A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will soundtrack an audio campaign.

  • App icons for generative AI assistants OpenAI ChatGPT, Google Gemini, Anthropic Claude, DeepSeek, Meta AI and xAI Grok are pictured on a smartphone screen.
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    Getty Images
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    Opinion

    How generative AI upends the brand crisis playbook

    A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet’s Shannon Reedy.

  • A television sits on top of a TV set in front of a couch.
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    Courtesy of Roku
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    Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

    As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains access to streaming TV ratings.

  • Heineken WhatsApp integration
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    Courtesy of Heineken
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    Heineken swaps voice notes for beer in latest bid for IRL connections

    “Could Have Been A Heineken” invites users of WhatsApp in Brazil who receive a lengthy voice message to exchange it for a free beer.

  • Rear view of a young businessman working on a computer with multiple monitors in a modern office.
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    Getty Images
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    Horizon introduces open ad tech partnership network

    Tropical Smoothie Cafe and Orkin have already begun using the platform, which features partners including ID5, Kargo, The Trade Desk and others.

  • Anya Taylor-Joy in a Tiffany ad
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    Courtesy of Tiffany & Co.
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    Column

    Campaign Trail: Tiffany’s blue boxes become portals for the holidays

    Created by Anomaly, “Love is a Gift” stars Anya Taylor-Joy and builds on a 2024 holiday effort that generated 57 million organic views.

  • The TikTok app is displayed on an Apple iPhone.
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    Getty Images
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    Sociable: TikTok US unit reportedly signs deal with Oracle-led investor group

    After a year of wrangling, it looks like TikTok's American operations will be sold to U.S. investors including Silver Lake and MGX.

  • corporate signage in silver and blue outside of a factory entrance
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    Christopher Furlong via Getty Images
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    Unilever’s top marketer to depart amid structural shakeup at CPG giant

    Esi Eggleson Bracey will leave at the end of January as Leandro Barreto, current CMO of beauty and wellbeing, sees his remit expanded.

  • Vizio TV in a living room
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    Courtesy of Vizio
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    Inside Walmart Connect as retail media, CTV convergence accelerates

    Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising powerhouse.

  • Imagery featuring products from Athletic Brewing Company
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    Courtesy of Athletic Brewing Company
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    Athletic Brewing links with OpenTable in latest bid to sober-curious

    The Dry January tie-up includes a map on the restaurant reservation platform spotlighting locations that serve the nonalcoholic brewer’s products.

  • A collage of products featuring Weight Watchers' new logo
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    Permission granted by WeightWatchers
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    WeightWatchers revamps brand identity to better tap into GLP-1 craze

    Mrs&Mr, appointed WeightWatchers’ global brand agency of record in September, led the identity refresh, which includes a new logo and typeface.

  • Two people eat Cava
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    Courtesy of Cava
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    Cava experiments with social-first marketing via dating microseries

    The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social channels.

  • ice cream
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    Courtesy of Unilever
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    Magnum Ice Cream Company names Publicis media AOR, with AI in focus

    The standalone business, freshly spun off from Unilever, plans to leverage the agency to anticipate rising consumer trends and cultural moments. 

  • Mock-up of arrival ads on Peacock
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    Courtesy of NBCUniversal
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    How NBCU’s new tools boost ads as live TV events take center stage

    Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that scans live content.

  • FTC regulation cable television internet
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    Getty Images
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    Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB

    The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering “seriously flawed and manipulated.”

  • Stressed hispanic man paying for a lot of christmas gifts
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    Getty Images
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    Combating the consumer ‘joy deficit’ this season

    Prices are high, shoppers are stressed out and anxiety-inducing marketing doesn’t help. Here’s what retailers can do instead.

  • Hi-Chew in Fortnite
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    Courtesy of Hi-Chew
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    Hi-Chew’s lifestyle marketing strategy helps it savor US growth

    The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with coveted Gen Zers.

  • Zola campaign
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    Courtesy of Zola
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    How Zola found its own Taylor and Travis for ‘Wedding of the Year’ push

    CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor Swift and Travis Kelce.

  • an influencer doing a make up tutorial on camera
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    Getty Images
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    WPP Media enriches influencer offering with YouTube creator data deal

    The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator matchmaking and campaign delivery.

  • Older couple sits at a table, with one person sitting at the laptop
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    Photo by Yan Krukov from Pexels

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    Q&A

    How AARP built a media network to link brands with consumers over 50

    Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier.