The Latest

  • Promo shot for FX's The Shards
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    Retrieved from FX on July 27, 2026
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    Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’

    The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton Ellis and Ryan Murphy.

  • Reddit Kia
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    Courtesy of Reddit
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    Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

    The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

  • Popeyes signage
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    Courtesy of Popeyes
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    Popeyes spices up agency roster to deliver better brand consistency

    Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

  • Paris Hilton and Lando Norris for Hilton
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    Courtesy of Hilton
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    Hilton’s CMO on why brand marketing is an ‘irrational affinity business’

    Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising landscape.

  • Selena Gomez for Rare Beauty
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    Courtesy of Rare Beauty
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    Rare Beauty draws inspiration from Greek mythology for global campaign

    The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.

  • Gap Inc.'s influencer program has been opened up for employees.
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    Courtesy of Gap Inc.
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    Gap Inc. opens creator program to employees

    Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product storytelling and more.

  • A woman is depicted hiking up a hill.
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    Courtesy of Canada Goose
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    Canada Goose brings nature’s fringe to lifestyle marketing push

    Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.

  • A two-tiered cake covered in hot dogs and topped with a Wienermobile cake topper.
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    Courtesy of Kraft Heinz
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    Oscar Mayer fetes Wienermobile’s 90 years with Milk Bar hot dog cake

    The Wiener Cake leverages a viral trend to keep the brand front-of-mind during the summer months.

  • A person checks their phone while leaning on their partner on a living room couch
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    Getty Images
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    How marketers can tackle a new creative paradigm with connected content

    Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

  • A person in Under Armour clothing sits on a bench press in a gym.
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    Courtesy of Under Armour
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    Under Armour teams with ‘Heated Rivalry’ star for new campaign

    François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

  • A person standing in front of a black server, holding a laptop on her left arm and speaking into her phone that's in her right hand.
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    Getty Images
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    Marketers’ latest AI conundrum: An environmental footprint left unmeasured

    While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking their full impact.

  • American Eagle back-to-school campaign 2026
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    Courtesy of American Eagle
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    From Yamal to the mall: How American Eagle is going back to school

    CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

  • Muna for Ugg
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    Courtesy of Ugg
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    Ugg teams with buzzy pop band Muna for back-to-school campaign

    The effort also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.

  • A person holds a remote up while sitting on a living room couch watching TV
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    Getty Images
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    Consumers warm up to streaming ads: Here’s what the numbers say

    Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment Research.

  • Facebook, Meta, Cambridge Analytica, SCOTUS
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    Getty Images
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    Column

    Sociable: Will Meta’s massive AI bet pay off?

    The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

  • Google's Gemini AI interface is displayed on a digital tablet screen
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    Michael M. Santiago via Getty Images
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    Google’s ads biz gets boost from World Cup hype, Gemini improvements

    Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

  • Shot of Tinder logo on mobile phone
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    Joe Raedle via Getty Images
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    Tinder expands Events as it chases Gen Z connection

    The feature comes as the platform looks to turn around user declines by taking advantage of Gen Z’s increased desire for experiences.

  • Reddit Pro
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    Retrieved from Reddit on March 09, 2024
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    Column

    Sociable: How to build a brand presence on Reddit in 2026

    Looking to build an organic brand presence on Reddit? Follow these key steps.

  • NY-NJ FIFA Fan Fest 2026
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    Courtesy of MLS
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    World Cup advertising numbers reflect diversifying sports marketplace

    Despite massive increases in advertising spend from Kalshi and Polymarket, online betting accounted for just 2% of ad impressions during the World Cup.

  • Hanes OOH ad
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    Courtesy of Hanes
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    Hanes embraces risqué marketing in creative shakeup for basics brand

    Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.

  • Liberty Mutual's Liberty Biberty character
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    Courtesy of Liberty Mutual
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    Why Liberty Mutual turned a viral ad moment into a new brand character

    Liberty Biberty, a fuzzy yellow puppet, was developed by the brand, creative agency Bandits & Friends and Jim Henson’s Creature Shop.

  • Cardi B holds a can of Zevia
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    Courtesy of Zevia
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    Zevia taps Cardi B to serve up real talk in biggest campaign to date

    The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”

  • Kraft Heinz and Disney partnership
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    Courtesy of Kraft Heinz
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    Kraft Heinz, Disney enter long-term strategic marketing partnership

    The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.

  • Burger King's Your Way Champion in an ad
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    Courtesy of Burger King
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    Burger King rolls out Whopper Guarantee as part of turnaround effort

    Guests who aren’t satisfied with their Whopper can scan a QR code to receive a six-digit code that can be redeemed for one during their next visit.

  • A Spangler Candy Company display at a trade show
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    Christopher Doering/Marketing Dive
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    How Dum Dums owner Spangler created a candy empire built on nostalgia

    The sweets maker has carved out a niche in the candy space with a collection of brands with storied histories, said Vice President of Marketing Evan Brock.