The Latest

  • Farmers Insurance choir
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    Courtesy of Farmers Insurance
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    Why Farmers Insurance flipped its jingle as part of all-pink rebrand

    The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, head of creative at the brand.

  • Tyler Reddick for Rockstar Energy
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    Courtesy of Rockstar Energy
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    Rockstar Energy’s CMO on turning latent brand value into market share

    The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.

  • Three people sitting on a couch watching a soccer game on TV.
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    Getty Images
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    Advertisers don’t trust CTV inventory despite climbing spend: IAB

    Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels.

  • IShowSpeed for Expedia
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    Courtesy of Expedia
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    Deep Dive

    The best brand campaigns of H1 2026 sold honesty. Are consumers buying?

    As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real mark in the first half.

  • A cameraman films an actor reading from a script in a white studio space
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    Getty Images
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    M+C Saatchi NA launches entertainment arm as branded content booms

    Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.

  • Data Scientist Reviewing Reports Of Risk Management Department
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    Getty Images
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    Measurement investments haven’t simplified advertising decisions: report

    Despite a wider set of tools available to the marketing industry, many still struggle to leverage insights to influence budgetary decisions. 

  • Creators for Aeropostale
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    Courtesy of Aeropostale
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    How Aéropostale entertains Gen Alpha with a creator-led mini-series

    Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.

  • a close up of the Claude App on a phone
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    Michael M. Santiago via Getty Images
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    In customer service, third-party gen AI tools are beating brand chatbots

    While use of third-party generative AI tools has doubled in the past year, company-provided chatbot usage hasn’t statistically increased since 2022.

  • A ref, whose head is out-of-frame, reaches into his shirt pocket to pull out a red Heinz Penalty Packet.
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    Courtesy of Heinz
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    Heinz calls foul on small condiment packets in social World Cup effort

    Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

  • Artist Don Rimx poses in front of mural art in Vitaminwater's new content series.
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    Permission granted by Vitaminwater
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    Vitaminwater doubles down on content series celebrating local art

    Neighborhue is developed in partnership with My Code, a multicultural media and marketing agency that owns properties including Remezcla Media Group.

  • Will Ferrell, wearing colorful attire, strides up a golf course in Netflix's new show "The Hawk."
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    Retrieved from Colleen E Hayes/Netflix © 2026 on July 09, 2026
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    Mike’s Hard, Genesis take creative swings with custom Netflix campaigns

    A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.

  • A yellow loupe icon seen on top of a smart phone and data code seen on a monitor behind it.
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    Getty Images
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    Opinion

    Why unpaid media is now essential to AI visibility

    Earned media and community discussion generate the authority signals that determine whether a brand gets recommended by AI, writes Abigail Niziankiewicz of Mediassociates.

  • Doritos F1
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    Courtesy of Doritos
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    How Doritos gets global, year-round scale with Formula 1 partnership

    The PepsiCo brand’s focus on home-based viewers comes to life in “The Crunch Prix,” a campaign created by Goodby Silverstein & Partners.

  • Meta AI ad labeling
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    Retrieved from Meta on July 08, 2026
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    Column

    Sociable: Meta adds updated disclosure tags for AI-generated ads

    The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools. 

  • Rachel Sennott for Marc Jacobs
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    Courtesy of Marc Jacobs
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    Deep Dive

    Brands see content gold in microdramas. Will they muck up the moment?

    Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.

  • An in-game avatar plays golf while wearing foil pants, a bucket hat and polo.
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    Courtesy of Chipotle
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    Chipotle drives rewards program with ‘PGA Tour 2K25’ integration

    The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.

    Updated July 8, 2026
  • Blank paste-up posters on a wall.
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    Shaun Lucas/Marketing Dive
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    Marketing’s data breakdown: H1 by the numbers

    Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.

  • IShowSpeed for State Farm
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    Courtesy of State Farm
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    State Farm enlists IShowSpeed to keep season five of gaming series fresh

    Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.

  • Trevor Noah for Febreze
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    Courtesy of Unilever
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    Why Febreze is taking on soccer stink via podcasts, experiences

    The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.

  • Soccer fans holding country flags
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    Getty Images
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    How fandoms are different and why Havas is doubling down on them

    Creating and tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.

  • A Cuisinart food processor sits on a counter with copy overlay that reads "East peasy lemon squeezy."
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    Courtesy of Conair
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    Why Conair is moving fast to adopt AI-driven video ads

    An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed to complete the project.

  • Person running in long sleeve blue shirt and black shorts
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    Getty Images
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    Dove Men+Care takes to Strava and social media to promote reformulation

    The fitness challenge coincides with parent company Unilever's increased emphasis on sports and influencer marketing.

  • Mike's Hot Honey is drizzled onto a pepperoni pizza from a bottle with a white label by someone wearing a stripped brown polo shirt and white apron.
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    Courtesy of Mike's Hot Honey
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    Mike’s Hot Honey spurs experimentation with soccer-infused campaign

    The multichannel marketing push is an extension of the “Drizzle The Mike’s” platform, which seeks to place the brand at culturally relevant moments.

  • Several people hold Bero's shandy cans
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    Courtesy of Bero
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    Q&A

    How Tom Holland’s nonalcoholic Bero breaks through with brand partners

    Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its marketing efforts.

  • John Deere equipment on a field
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    Courtesy of John Deere
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    How John Deere steeps its brand story in its American heritage

    Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.