The Latest
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Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series
"Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows.
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Courtesy of Suntory
Maker’s Mark celebrates determination in global campaign
The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.
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Courtesy of Coca-Cola
How Coca-Cola is marketing Simply Pop, its first prebiotic soda
As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop.
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Justin Sullivan via Getty Images
Adobe secures data collaborations between brands, publishers with new tool
Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.
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Michael M. Santiago / Staff via Getty Images
Etsy refines search experience for ‘people that don’t speak merch’
The retailer wants to draw more customers to its app, which accounts for more than 40% of gross merchandise sales but just 25% of visits.
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Kenneth Cheung via Getty Images
27% of CMOs remain reluctant to adopt generative AI: Gartner
A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability.
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AndreyPopov via Getty Images
Trade Desk’s big bet on AI in advertising hits rollout snags
Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people mistakes.”
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Courtesy of Nike
Nike launches brand with Kim Kardashian’s Skims
Nike’s partnership with Skims builds on a yearslong effort to connect more deeply with female shoppers.
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Courtesy of CeraVe
How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’
The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.
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Retrieved from True Religion on February 11, 2025
True Religion centers on authenticity for ‘Own Your True’ brand platform
The effort includes a tie-up with pop star Anitta and comes weeks after private equity firm Acon Investments bought a controlling stake in the brand.
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Courtesy of On
On and Elmo encourage a softer approach to running
The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.
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Retrieved from TikTok on March 18, 2021
ColumnSociable: TikTok reinstated in US app stores after assurance from attorney general
Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores.
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Permission granted by DoorDash
DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads
The delivery platform is offering special “spicy” bundles for the holiday that feature its first partnership with an intimate wellness company.
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Courtesy of Nike
Deep DiveJust did it: Women-focused Super Bowl LIX ads score as other marketers falter
Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.
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Courtesy of Brinker International
Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV
Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.
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Permission granted by Welch's
Q&AWelch’s CMO on shaking off staid marketing, embracing experiential
Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster.
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Courtesy of Reddit
ColumnSociable: Reddit posts solid Q4 revenue growth
Revenue grew 71% year over year, mostly driven by expansion of the platform's ad business.
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Courtesy of Califia Farms
Califia Farms drops purpose-driven ‘Green Album’ to boost plants, people
The plant-based beverage brand teamed with actor Chris O’Dowd for a collection of positive affirmations and its latest campaign.
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Courtesy of Adidas
Adidas tackles sports sideline pressures with ‘You Got This’ campaign
An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.
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Illustration: Madeline McMahon for Industry Dive
Super Bowl LIX: Analyzing the game’s advertising and engagement data
The big game's ads, broken down by key stats reflecting cost, reach, performance and more.
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Photo Illustration by Drew Angerer via Getty Images
ColumnSociable: Big tech players emerge as likely partner for TikTok US
Oracle, Microsoft and Amazon are among those looking at partnering with the app.
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Courtesy of Roku
Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads
Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart.
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Courtesy of Coca-Cola
Coke rolls out an ice cream truck to boost new orange cream flavor
Soundtracked by Mariah Carey’s “Fantasy,” ads for the latest launch tap into childhood nostalgia.
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Illustration: Madeline McMahon for Industry Dive
TrackerSuper Bowl LIX: Tracking every ad
The details on every Super Bowl spot, from OpenAI’s debut appearance to Ram’s chaotic retelling of “Goldilocks and the Three Bears” with Glen Powell.
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Jirapong Manustrong via Getty Images
Publicis Groupe is confident in the face of expected industry tumult
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
