The Latest
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Courtesy of SharkNinja
SharkNinja and David Beckham help consumers ‘Ninja the Holidays’
The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time.
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Permission granted by Etsy
Etsy focuses on gifts with a personal touch in sprawling holiday campaign
Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.
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Courtesy of Goodness
How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy
The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.
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Courtesy of Peloton
Peloton targets millennial men with first part of multiphase campaign
The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of the first work from creative agency Special London.
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Giuliano Benzin via Getty Images
Nielsen gets shot in the arm from MRC’s livestream accreditation
Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.
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Courtesy of Rao's Homemade
Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough
The tomato sauce brand will also debut a campaign highlighting its heritage as it builds on sales growth and a recent acquisition by Campbell Soup.
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PeopleImages via Getty Images
McKinsey: CMOs feel unprepared as duties pile up
Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.
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Courtesy of Taco Bell
ColumnCampaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates
Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A.
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Courtesy of Amazon
Amazon trumpets new AI-powered tools for marketers as costs soar
Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3.
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Justin Sullivan via Getty Images
Meta’s generative AI tools find purchase with users and advertisers
More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions.
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Courtesy of Disney Advertising
Inside Disney’s increasingly global approach to selling holiday ads
The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays.
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Courtesy of Stagwell Inc
Uber Eats, Princess Cruises debut in-stadium AR experiences with LA Rams
The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts.
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Scott Olson/Getty Images via Getty Images
Snap doubles number of advertisers in Q3 as AI, AR bets persist
The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.
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Mario Tama via Getty Images
Netflix taps new VP of advertising as ad biz prepares for crucial 2025
Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business.
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Daphne Howland/Marketing Dive
Build-A-Bear appoints chief brand officer
Kim Utlaut will guide the company’s brand and communications strategy and spent over 20 years in leadership roles at Coca-Cola.
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Drew Angerer via Getty Images
Google ads performance robust despite existential threats
The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.
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Bennett Raglin/Getty Images for Bustle via Getty Images
GroupM doubles advertiser spend on women’s sports within months
Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports advertising.
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Courtesy of DPR Construction
ColumnSociable: Meta is developing a search engine to power its AI chatbot
The company reportedly wants to reduce its reliance on data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy.
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Retrieved from Walmart on October 28, 2024
Walmart parodies TV hits in Black Friday ‘advertainment’ series
“Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.
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Courtesy of WPP
WPP bounces back from tough H1 with key new business gains in Q3
Drivers of the holding group’s strong quarter include growth from top 10 clients and big wins like Unilever’s media, retail media and creative accounts.
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Drew Angerer via Getty Images
The marketing job market: Here’s what the numbers say
It's more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals surveyed by CMI.
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Courtesy of Maybelline
How L’Oréal’s bigger Pinterest bets are winning over Gen Z
Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average.
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PeopleImages via Getty Images
VML unites design capabilities, talent under new studio offering
A dedicated agency design unit, one of several to launch this year, could help VML capitalize on ongoing demand for brand refreshes.
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Courtesy of Old Navy
Jennifer Hudson stars in Old Navy’s latest holiday campaign
The campaign, dubbed “Love is in the House,” will air across cinema, social media, primetime networks and streaming services.
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Courtesy of Heineken
Heineken turns any phone ‘boring’ to encourage IRL connection
Developed with Publicis Groupe’s LePub, the offering shuts down other phone functions for a set period of time, addressing a consumer desire to unplug.
