The Latest
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Illustration: Madeline McMahon for Industry Dive
TrackerSuper Bowl LIX: Tracking every ad
FanDuel unveiled a second teaser ad, entitled “Destiny,” tied to the return of its “Kick of Destiny” campaign.
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Courtesy of State Farm
State Farm will not advertise during Super Bowl amid Los Angeles fires
The insurance company faces backlash for canceling thousands of homeowners’ policies in California last year.
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Courtesy of Oreo
Oreo plays on lore behind its brand name with web audio challenge
“Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.
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Courtesy of Pacsun
Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?
At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.
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Courtesy of Rocket
How Rocket Companies’ rebrand sets the stage for a new Super Bowl approach
A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.
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Courtesy of American Eagle
How American Eagle’s CMO avoids AI’s ‘generic creative’ trap
At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.
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Courtesy of Coors Light
Coors Light preps case of the Mondays for day after the Super Bowl
The Molson Coors flagship continues to build buzz for its big game spot after misspelling “refreshment” as “refershment” in an ad stunt.
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Courtesy of Choice Hotels International
Choice Hotels CMO talks travel ‘maximizing’ in new global ad campaign
Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.
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Permission granted by Walmart
How Walmart’s latest brand refresh reinforces bigger digital ambitions
The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset.
Updated Jan. 13, 2025 -
Courtesy of Publicis Groupe
Publicis Worldwide and Leo Burnett merge to form Leo
The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”
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Photo Illustration by Drew Angerer via Getty Images
How TikTok Shop is changing the way brands reach customers
As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
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Justin Sullivan via Getty Images
Planet Fitness adds CMO from Marriott to build on recent growth
Brian Povinelli’s appointment comes as the gym chain makes redefining its brand strategy a key priority.
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Leon Neal / Staff via Getty Images
Marketers increasingly prioritize automation investments: report
However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per Mediaocean's research.
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Courtesy of Dollar Shave Club
ColumnCampaign Trail: Dollar Shave Club gets back to its disruptive roots
The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.
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CreativaImages via Getty Images
Deep Dive10 marketing predictions for 2025 as new era of productivity dawns
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
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Courtesy of Diageo
Diageo research finds young consumers want to drink in moderation
“Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.
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Noah Berger / Stringer via Getty Images
Amazon offers ad tech to retailers in retail media land grab
The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.
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Courtesy of Hyundai Motor America
Hyundai shows how easy it is to ‘Add to Cart’ via Amazon Autos
A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.
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Courtesy of Procter & Gamble
Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience
Consumers who enter an Instagram sweepstakes will have the chance to attend a stain-filled early screening of “Captain America: Brave New World.”
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Spencer Platt via Getty Images
Starbucks hands Anomaly US creative duties in blow to WPP: report
WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s turnaround plan.
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Courtesy of Disney
Disney ramps up advertiser offerings as streaming wars enter next phase
The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.
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Courtesy of Mug Root Beer
Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them
Available via TikTok Shop, the kits align with the PepsiCo brand’s rising status as an internet meme fixture and respond to fresh sales momentum.
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Courtesy of Instacart
Holiday e-commerce hits a record as shoppers choose phones over stores
Consumers sought out deals, but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.
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Courtesy of Spirit Airlines
Spirit Airlines lands new campaign boosting affordable luxury
The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand navigates bankruptcy.
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Derick Hudson via Getty Images
ColumnSociable: Will Meta’s revised approach to moderation impact its ad business?
Meta loosened its rules around what users can write in posts. How will that play out for brand safety and ad sales?
