The Latest
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Permission granted by Variety via Getty Images
How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI
CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future of Brand Summit.
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Courtesy of Procter & Gamble
Herbal Essences taps into infomercial nostalgia to serve ‘scent traps’
The P&G hair care brand enlists “Love Island” star Amaya Espinal to celebrate the power of scent in digital and out-of-home ads.
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Justin Sullivan / Staff via Getty Images
Brand valuations swing wildly amid AI, market-driven disruption: report
Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram also gained ground.
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Screenshot: Sonoco/Vimeo
Sonoco’s inaugural TV ads put a lens on packaging’s everyday moments
Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director.
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Courtesy of Diageo
Don Julio celebrates Día de Muertos traditions with global pop-ups
The Diageo-owned tequila brand will host events in 12 cities in partnership with Mexican bakery Panadería Rosetta.
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Permission granted by Target
Why Target is embracing social-first marketing for its Woolrich collab
A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.
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Alamy
3 stats show Publicis’ AI-powered marketing strategy is paying off
AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said when discussing Q3 results.
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Permission granted by Shutterstock for Advertising Week New York
CMOs share what brands get wrong when marketing to Gen Z
The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.
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Courtesy of Axe
Axe’s latest swing: When TikTok absurdism meets brand design
To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.
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"Misterwives - The Scrapbook Tour / Columbus, OH - LC Pavilion" by Kristopher Perez is licensed under CC BY 2.0
Social media is changing live events: Here’s what the numbers say
Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.
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Permission granted by Shutterstock for Advertising Week New York
How Keurig Dr. Pepper embraces flywheel marketing to drive performance
During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.
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Courtesy of Gap Inc.
Gap Inc. recruits micro-influencers for new affiliate program
On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.
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Justin Sullivan / Staff via Getty Images
PubMatic: Our Nvidia partnership is paying off
AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.
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Shutterstock for Advertising Week New York
E.l.f., MAC on driving growth through inclusivity — and tips for others
Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel.
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Courtesy of Domino's
Inside Domino’s first refresh in a decade — including its ‘cravemark’
With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.
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Permission granted by Shutterstock for Advertising Week New York
In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’
PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.
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Shutterstock for Advertising Week New York
How brand expectations for creator AORs are evolving as investment grows
Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.
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Alamy
Instacart grows its retail media bona fides with TikTok integration
The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.
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Credit: Shutterstock for Advertising Week New York
From keyword to dialogue: How Hyundai optimizes for AI-driven search
The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide.
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Permission granted by Shutterstock for Advertising Week New York
How Molson Coors, PepsiCo operationalize rapid, relevant culture plays
Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week.
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Permission granted by Shutterstock for Advertising Week New York
Kraft Heinz CMO on being culturally nimble without losing brand equity
At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.
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Credit: Shutterstock for Advertising Week New York
Why brands should stand firm on their values despite the fear of backlash
Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.
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Getty Images
American Express debuts ad network boasting contextual targeting prowess
Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.
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Courtesy of CeraVe
Inside CeraVe’s social-first partnership with the NBA
The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.
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Courtesy of Starbucks
Starbucks ties in-store experiences, rewards to new Taylor Swift album
The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the largest global listening party.”
