The Latest

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  Marketing to American soccer fans: Here’s what the numbers say

  Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from The Harris Poll.

  Data/Analytics

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  Opinion

  How experiences turn in‑store retail media into real results

  Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s Harvey Ma.

  Brand Strategy

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  DoorDash boosts college football marketing with seasonal rewards, events

  A digital spot from in-house studio Superette promotes DoorDash Streaks, a program that rewards app users who order on Saturdays.

  Brand Strategy

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  Downy tells ‘Almost Scandalously Soft Stories’ for Spotify campaign

  The P&G brand is tapping into the growing popularity around audiobook romances with four stories that position freshness as a sensorial escape.

  Brand Strategy

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  Ace Hardware launches retail media network

  RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store signage and more.

  Brand Strategy

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  Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign

  “Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more. 

  Updated Aug. 19, 2025

  Brand Strategy

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  Accenture Song acquires Superdigital as marketing shifts social-first

  The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact of AI on marketing.

  Social Media

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  Bulleit partners with First We Feast for content series about risk takers

  “One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.

  Social Media

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  WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest

  Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online communities.”

  Agencies

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  Fiverr showcases AI-produced videos for tapping into viral trends

  Garry, an AI-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

  Social Media

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  Q&A

  Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

  CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis. 

  Brand Strategy

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  How MLB is powering first-party data collaborations with Adobe

  The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.

  Updated Aug. 19, 2025

  Agencies

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  Streaming continues ad revenue gain on linear TV, study says

  Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

  Video

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  Crocs appoints 2 new CMOs to level up creative strategy: WWD

  Crocs and Heydude are getting new marketing chiefs as they double down on storytelling, with the latter looking to build on a brand awareness bump.

  Brand Strategy

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  How Applebee’s sharper marketing turned around sales ahead of NFL season

  The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO John Peyton explains.

  Brand Strategy

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  Reese’s responds to Taylor Swift album news with advertising agility

  The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube.

  Brand Strategy

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  Column

  Campaign Trail: Nike shows the life of the mind with skater Nyjah Huston

  Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.

  Brand Strategy

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  How Garage Beer is building its brand with no-holds-barred marketing

  The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.

  Brand Strategy

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  Hi-Chew amplifies Fortnite appearance with creators, ‘unlockable site’

  Consumers who visit a microsite can complete in-game and social media challenges in exchange for points that can be redeemed for entries into a raffle.

  Brand Strategy

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  Instacart cracks into live experiences to cap off ‘90s nostalgia blitz

  Frosted Flakes and Venmo are supporting a Third Eye Blind concert that will feature Frosted Tips stations and throwback food and drinks.

  Brand Strategy

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  TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series

  The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to host events in five major cities.

  Brand Strategy

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  Ralph Lauren’s Polo Bear plots art heist in mascot’s first animated film

  Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.

  Brand Strategy

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  Why Voodoo Ranger engages board game fans to build awareness

  The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.

  Brand Strategy

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  Deep Dive

  How to win back-to-school marketing as American Eagle’s big bet blows up

  Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

  Brand Strategy

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  Patrón takes a shot on dance music culture with Boiler Room partnership

  The cultural play allows the Bacardi brand to connect with underground music fans around the world as it looks to boost its premium bottling.

  Brand Strategy

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