The Latest

  • Hello CEO Diana Haussling at Variety's Future of Brand Summit
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    Permission granted by Variety via Getty Images
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    How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI

    CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future of Brand Summit.

  • Amaya Espinal for Herbal Essences
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    Courtesy of Procter & Gamble
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    Herbal Essences taps into infomercial nostalgia to serve ‘scent traps’

    The P&G hair care brand enlists “Love Island” star Amaya Espinal to celebrate the power of scent in digital and out-of-home ads.

  • Nvidia CEO Jensen Huang delivers the keynote address during the Nvidia GTC 2025 at SAP Center on March 18, 2025 in San Jose, California.
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    Justin Sullivan / Staff via Getty Images
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    Brand valuations swing wildly amid AI, market-driven disruption: report

    Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram also gained ground.

  • An adult uses an aerosol can containing cleaner while working on auto parts with a child.
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    Screenshot: Sonoco/Vimeo

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    Sonoco’s inaugural TV ads put a lens on packaging’s everyday moments

    Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director.

  • An ofrenda adorned with a picture, Don Julio, flowers, candles and pan de muertos.
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    Courtesy of Diageo
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    Don Julio celebrates Día de Muertos traditions with global pop-ups

    The Diageo-owned tequila brand will host events in 12 cities in partnership with Mexican bakery Panadería Rosetta. 

  • A group of people stand outside a bus stop in Woolrich x Target gear
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    Permission granted by Target
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    Why Target is embracing social-first marketing for its Woolrich collab

    A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    3 stats show Publicis’ AI-powered marketing strategy is paying off

    AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said when discussing Q3 results.

  • CMOs at Advertising Week New York argued that widely held beliefs about the group, including their lack of brand loyalty, are not telling the full story.
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    Permission granted by Shutterstock for Advertising Week New York
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    CMOs share what brands get wrong when marketing to Gen Z

    The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

  • Axe can
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    Courtesy of Axe
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    Axe’s latest swing: When TikTok absurdism meets brand design

    To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.

  • Social media is changing live events: Here’s what the numbers say

    Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

  • Executives from Keurig Dr Pepper, Disney, NFL and EDO on an Advertising Week New York panel
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    Permission granted by Shutterstock for Advertising Week New York
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    How Keurig Dr. Pepper embraces flywheel marketing to drive performance

    During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

  • A lit-up storefront at dusk.
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    Courtesy of Gap Inc.
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    Gap Inc. recruits micro-influencers for new affiliate program

    On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.

  • The Nvidia logo is displayed on a building at Nvidia headquarters on August 27, 2025 in Santa Clara, California.
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    Justin Sullivan / Staff via Getty Images
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    PubMatic: Our Nvidia partnership is paying off

    AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.

  • Executive sit on a stage in white chairs during an Advertising Week New York 2025 panel. From left: Diederik Koenders, vice president of consumer engagement at MAC Cosmetics; Laurie Lam, chief brand officer at E.l.f. Beauty; and Asha Shivaji, CEO and co-founder of SeeMe Index.
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    Shutterstock for Advertising Week New York

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    E.l.f., MAC on driving growth through inclusivity — and tips for others

    Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel.

  • Domino's rebranded assets
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    Courtesy of Domino's
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    Inside Domino’s first refresh in a decade — including its ‘cravemark’

    With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.

  • Executives from PepsiCo and VaynerMedia at AWNY
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    Permission granted by Shutterstock for Advertising Week New York
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    In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’

    PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.

  • Several marketers sit on a stage during Advertising Week NY for a panel discussion on creator agencies.
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    Shutterstock for Advertising Week New York

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    How brand expectations for creator AORs are evolving as investment grows

    Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.

  • A person holding a smartphone with the TikTok splash screen visible, seated at a table with a hand about to tap the screen.
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    Alamy
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    Instacart grows its retail media bona fides with TikTok integration

    The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform.

  • Executives sit in white chairs on stage at an Advertising Week New York panel. From left: Nikhil Lai, senior analyst at Forrester; Greg Johns, chief product officer and executive vice president, Canvas Worldwide; Marta Martinez, managing director Americas, Google marketing platform at Google; and Costanza Ghelfi, chief product officer at Making Science.
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    Credit: Shutterstock for Advertising Week New York

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    From keyword to dialogue: How Hyundai optimizes for AI-driven search

    The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide. 

  • Panelists at Advertising Week New York
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    Permission granted by Shutterstock for Advertising Week New York
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    How Molson Coors, PepsiCo operationalize rapid, relevant culture plays

    Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week.

  • Todd Kaplan at AWNY
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    Permission granted by Shutterstock for Advertising Week New York
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    Kraft Heinz CMO on being culturally nimble without losing brand equity

    At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.

  • Several panelists discuss brand values on stage during a session at Advertising Week NY.
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    Credit: Shutterstock for Advertising Week New York

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    Why brands should stand firm on their values despite the fear of backlash

    Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.

  • A close up picture of an American Express credit card.
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    Getty Images
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    American Express debuts ad network boasting contextual targeting prowess

    Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

  • CeraVe NBA partnership
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    Courtesy of CeraVe
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    Inside CeraVe’s social-first partnership with the NBA

    The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.

  • A Starbucks remade as a "Starbies"
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    Courtesy of Starbucks
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    Starbucks ties in-store experiences, rewards to new Taylor Swift album

    The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the largest global listening party.”