The Latest

  • David Beckham stars in SharkNinja's 2024 holiday campaign.
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    Courtesy of SharkNinja
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    SharkNinja and David Beckham help consumers ‘Ninja the Holidays’

    The global holiday campaign positions Ninja’s kitchen appliances as the means to help consumers complete their seasonal meals in record time.

  • Waldo, wearing a striped shirt, hugs a gift-giverin Etsy's holiday marketing campaign.
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    Permission granted by Etsy
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    Etsy focuses on gifts with a personal touch in sprawling holiday campaign

    Waldo, of “Where’s Waldo?” fame, travels the world but only feels seen upon returning home and receiving a thoughtful gift in the platform’s campaign.

  • Oreo DTC screenshots
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    Courtesy of Goodness
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    How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy

    The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.

  • JJ Watt on a Peloton bike
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    Courtesy of Peloton
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    Peloton targets millennial men with first part of multiphase campaign

    The friendly rivalry between football-playing brothers T.J. and J.J. Watt is the focus of the first work from creative agency Special London.

  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    Giuliano Benzin via Getty Images
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    Nielsen gets shot in the arm from MRC’s livestream accreditation

    Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.

  • Rao's Macy's Thanksgiving Day Parade float announcement
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    Courtesy of Rao's Homemade
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    Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough

    The tomato sauce brand will also debut a campaign highlighting its heritage as it builds on sales growth and a recent acquisition by Campbell Soup.

  • Close-up of a person on a computer and calculator.
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    PeopleImages via Getty Images
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    McKinsey: CMOs feel unprepared as duties pile up

    Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.

  • A group of people around a dining room table in a Taco Bell ad
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    Courtesy of Taco Bell
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    Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates

    Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A.

  • Amazon AI Product Guides on its digital app
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    Courtesy of Amazon
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    Amazon trumpets new AI-powered tools for marketers as costs soar

    Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3. 

  • Meta's logo outside of the company's headquarters
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    Justin Sullivan via Getty Images
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    Meta’s generative AI tools find purchase with users and advertisers

    More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions.

  • Rita Ferro on stage at Disney Tech & Data Showcase
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    Courtesy of Disney Advertising
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    Inside Disney’s increasingly global approach to selling holiday ads

    The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays.

  • Los Angeles Rams fans on smartphones
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    Courtesy of Stagwell Inc
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    Uber Eats, Princess Cruises debut in-stadium AR experiences with LA Rams

    The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts.

  • Snapchat app download
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    Scott Olson/Getty Images via Getty Images
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    Snap doubles number of advertisers in Q3 as AI, AR bets persist

    The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.

  • Netflix logo
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    Mario Tama via Getty Images
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    Netflix taps new VP of advertising as ad biz prepares for crucial 2025

    Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business.

  • A bright blue storefront entrance.
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    Daphne Howland/Marketing Dive
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    Build-A-Bear appoints chief brand officer

    Kim Utlaut will guide the company’s brand and communications strategy and spent over 20 years in leadership roles at Coca-Cola.

  • A man in a navy blazer and gray tie walking out of a gray brick building
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    Drew Angerer via Getty Images
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    Google ads performance robust despite existential threats

    The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.

  • The WNBA logo.
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    Bennett Raglin/Getty Images for Bustle via Getty Images
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    GroupM doubles advertiser spend on women’s sports within months

    Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports advertising.

  • Image of Meta's Fort Worth, Texas, data center
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    Courtesy of DPR Construction
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    Column

    Sociable: Meta is developing a search engine to power its AI chatbot

    The company reportedly wants to reduce its reliance on data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy.

  • Walmart
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    Retrieved from Walmart on October 28, 2024
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    Walmart parodies TV hits in Black Friday ‘advertainment’ series

    “Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.

  • WPP
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    Courtesy of WPP
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    WPP bounces back from tough H1 with key new business gains in Q3

    Drivers of the holding group’s strong quarter include growth from top 10 clients and big wins like Unilever’s media, retail media and creative accounts.

  • Busy commute
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    Drew Angerer via Getty Images
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    The marketing job market: Here’s what the numbers say

    It's more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals surveyed by CMI.

  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    How L’Oréal’s bigger Pinterest bets are winning over Gen Z

    Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average.

  • Business people walking in a creative workplace.
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    PeopleImages via Getty Images
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    VML unites design capabilities, talent under new studio offering

    A dedicated agency design unit, one of several to launch this year, could help VML capitalize on ongoing demand for brand refreshes.

  • Jennifer Hudson sits in the center of a group of holiday party-goers in Old Navy's latest holiday campaign
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    Courtesy of Old Navy
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    Jennifer Hudson stars in Old Navy’s latest holiday campaign

    The campaign, dubbed “Love is in the House,” will air across cinema, social media, primetime networks and streaming services.

  • A diagram of how Heineken projected a secret message onto the phones of festival goers.
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    Courtesy of Heineken
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    Heineken turns any phone ‘boring’ to encourage IRL connection

    Developed with Publicis Groupe’s LePub, the offering shuts down other phone functions for a set period of time, addressing a consumer desire to unplug.