The Latest

  • Taco Bell drive-through
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    Courtesy of Yum Brands
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    How Yum’s AI factory supercharges marketing at Taco Bell and beyond

    Execs at the fast-food giant detail an approach to artificial intelligence that is already powering in-app recommendations for Taco Bell.

  • A rendering of a couple sitting on a couch in daytime watching a flatscreen TV
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    Permission granted by Amazon Ads
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    Amazon debuts AI ‘creative partner’ to aid with campaign development

    Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.

  • A photo of a convenience store in the background with fuel pumps in the foreground. A sign on the building says "Wawa."
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    Jessica Loder/Marketing Dive
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    Wawa appoints former General Mills marketer as CMO

    Doug Martin served the CPG brand for nearly two decades, most recently as its chief marketer, and joins Wawa in the middle of an expansion phase.

  • Journeys' "Life on Loud" brand platform imagery
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    Courtesy of Journeys
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    Journeys remixes ‘90s hit for debut of ‘Life on Loud’ brand platform

    A reimagining of New Radicals’ “You Get What You Give” includes a music video that features micro- and mid-level influencers as background actors.

  • An imae of a white and beige restaurant with red awnings. The center is a logo of a person wearing glasses.
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    Justin Sullivan via Getty Images
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    KFC hires Wingstop marketer as CMO to fire up comeback plan

    Melissa Cash takes over at the Yum chain for Catherine Tan-Gillespie, who was promoted to president in April.

  • In this rear view, an unrecognizable woman stands with a shopping cart in front of a shelf full of food in the bread aisle of a grocery store.
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    SDI Productions via Getty Images
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    Why marketers still struggle to capitalize on in-store retail media

    Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several lingering barriers to growth.

  • A sign outside of the Warner Brothers Discovery Techwood Turner Broadcasting campus is seen on June 26, 2024 in Atlanta, Georgia. The Techwood campus houses departments for cable networks including CNN, TBS, TNT, Turner Classic Movies, Cartoon Network, truTV, and other assets. (Photo by Kevin Dietsch/Getty Images)
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    Kevin Dietsch via Getty Images
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    Warner Bros. Discovery, Nielsen deepen measurement partnership

    Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience suite next year.

  • Middle aged mentor helping employee with computer work
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    iStock / Getty Images Plus via Getty Images
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    Dentsu grows programmatic know-how with Index Exchange, Chalice AI

    The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.

  • A standup comedian performs in a JCPenney ad
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    Courtesy of JCPenney
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    Q&A

    How JCPenney is preparing for the holidays with laugh-out-loud deals

    Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.

  • Shoppers walk through a Macy's department store on Black Friday. A sign reads, "Give Love."
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    Kamil Krzaczynski via Getty Images
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    Holiday shoppers expect less discounts in 2025: Here’s what the numbers say

    In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to brand-specific platforms.

  • A person eats Häagen-Dazs in a car
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    Courtesy of Häagen-Dazs
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    How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

    The brand has worked with an agency team including Nice&Frank, The Door and Spark Foundry to find unique ways to get out its “Slow” message.

  • Shot of Google's NYC headquarters with logo
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    Michael M. Santiago via Getty Images
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    Google grows stake in retail media advertising with Criteo partnership

    The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media networks.

  • Meta Brand Summit 2025 product updates
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    Courtesy of Meta
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    Meta deepens AI focus for latest suite of brand advertiser solutions

    The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.

  • Ralph Lauren AI app
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    Courtesy of Ralph Lauren
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    Ralph Lauren debuts Ask Ralph AI shopping assistant on mobile app

    Powered by Microsoft Azure OpenAI, Ask Ralph provides style inspiration by serving consumers shoppable versions of complete outfits.

  • A display of Birkenstock shoes on a shelf inside a DSW store.
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    Nate Delesline III/Marketing Dive
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    Why DSW teamed with Epsilon to bring footwear brands to retail media

    Front Row Connection is powered by Epsilon Retail Media and comes as the commerce media space continues to evolve and mature.

  • Netflix president of ads Amy Reinhard on stage at the streamer's 2025 upfront presentation
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    Permission granted by Netflix
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    Netflix ads come to Amazon DSP as streaming race evolves

    Brands using Amazon DSP will be able to directly buy premium Netflix inventory, another sign of the e-commerce giant’s dominant ad-tech stature.

  • Mary Kay's "Miss Conceptions"
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    Courtesy of Mary Kay
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    Mary Kay combats brand myths with social media series targeting Gen Z

    “Miss Conceptions” includes content meant to debunk misunderstandings about the cosmetics brand, like “Isn’t Mary Kay just for grandmas?”

  • "Kittle Things" imagery.
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    Courtesy of DAZN
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    T-Mobile taps into NFL hype as top sponsor of George Kittle series

    “Kittle Things,” an original show from sports entertainment platform DAZN, has also drawn sponsorships from Little Caesars, Lysol and PrizePicks. 

  • Wild Turkey campaign imagery for “When you Know It’s Right, Don’t Change a Damn Thing”
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    Courtesy of Wild Turkey
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    Wild Turkey nods to its roots in global ads targeting next-gen drinkers

    “When You Know It’s Right, Don’t Change a Damn Thing” highlights how the bourbon brand has stayed true to its heritage instead of embracing fads.

  • A person on a smartphone walks by a Shake Shack restaurant
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    Joe Raedle via Getty Images
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    How Shake Shack removes friction between web traffic and app downloads

    As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.

  • Google
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    Michael M. Santiago via Getty Images
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    PubMatic sues Google as challenges to ad-tech dominance mount

    The suit, similar to one filed by OpenX last month, comes as the remedy phase of Google’s ad-tech antitrust trial is set to begin later this month.

  • Pampers
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    Courtesy of Pampers
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    Pampers prioritizes emotional storytelling for new campaign, brand ethos

    Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements like influencer partnerships.

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    megaflopp via Getty Images
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    Q&A

    Inside the Empower-Ocean merger that formed a $1.5B indie media agency

    Two independent media companies have joined forces to provide marketers an alternative to agency holding companies.

  • Google's logo is reflected from a screen onto a man
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    Leon Neal / Staff via Getty Images
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    More than half of consumers are wary of AI-powered search: Gartner

    While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.

  • LeBron James plays basketball in a Nike ad
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    Courtesy of Nike
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    Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

    The effort, created by longtime agency Wieden+Kennedy Portland, furthers the brand’s work to realign around sports and encourage young athletes.