The Latest
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Courtesy of PepsiCo
PepsiCo names new US beverages CMO amid soda category disruption
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on better-for-you offerings.
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Courtesy of Harry's
Harry’s resets brand with push beyond product-focused marketing
Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.
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Column
Sociable: Amazon makes last-minute bid for TikTok US
The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social commerce.
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Courtesy of Chili's
Chili’s serves up ‘Office’ nostalgia at new Scranton location
The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate strongly with consumers.
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Courtesy of Roblox
Roblox scales rewarded video ad offering via Google partnership
Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.
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AntonioGuillem/Getty Images Plus via Getty Images
Aquila shares progress report as it works to fix cross-media measurement
Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event.
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Courtesy of Hellmann's
Hellmann’s turns ketchup into currency to push mayo, fries combo
Consumers can use the cameras on their mobile devices to scan spare ketchup packets and generate a coupon for Hellmann’s Mayonnaise.
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Joe Raedle via Getty Images
Trader Joe’s roasts in-store retail media
In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and screens.
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Courtesy of Heineken
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.
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Courtesy of Utiq
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq's ID delivered over 90% of impressions in non-Chrome browsers.
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Courtesy of Danone
Q&ADanone’s CMO on adapting advertising as GLP-1 upends the food industry
Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging channels like Pinterest.
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Retrieved from First We Feast on March 20, 2025
How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’
Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform.
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Retrieved from xAI on May 24, 2024
ColumnSociable: xAI acquires X in deal that secures the app’s immediate future
Elon Musk is using AI hype to effectively save X from financial oblivion.
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Tirachard via Getty Images
Influencer marketing surges: Here’s what the numbers say
In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.
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Courtesy of California Pizza Kitchen
Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt
CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget.
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Courtesy of DoorDash
Ben & Jerry’s, Red Bull lift sales with new DoorDash advertiser solution
A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to an internal analysis.
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Courtesy of Molson Coors
Coors Light taps AI to turn baseball fans’ obstructed views into brews
“Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash prize via Venmo.
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Spencer Platt via Getty Images
Global ad spending expectations sink on trade war uncertainty: WARC
The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.
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Courtesy of The Coca-Cola Company
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.
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Permission granted by Twix
Twix ditches left-right divide for new brand position around unity
The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.
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Courtesy of Walmart
Walmart builds gaming experience, merch tied to ‘A Minecraft Movie’
The launch of a Minecraft Java server and accompanying Discord presence allows consumers to interact with the retailer in an immersive way.
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Courtesy of Gap
Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’
The flagship brand has been working to insert itself back into the cultural conversation with dance-focused ads starring Troye Sivan and Parker Posey.
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Courtesy of JCPenney
JCPenney embraces social-first marketing with VaynerMedia hire
The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.
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Courtesy of H&M
Inside H&M’s digital relaunch and approach to multichannel experiences
Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.
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Courtesy of Estée Lauder
Estée Lauder dupes beauty sleep with Kristen Bell for global campaign
The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social media and retail platforms.
