The Latest
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Sean Gallup / Staff via Getty Images
Albertsons injects fresh retail media data into YouTube advertising
Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.
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Courtesy of Celsius
Celsius unites sports, music and culture ahead of soccer-centric summer
Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”
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IAS touts ‘linear-like’ transparency with CTV ad measurement solutions
Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.
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Courtesy of Garage Beer
Deep DiveWhat marketers need to know as branded films return to screens
E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.
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The pros and cons of adding AI to first-party experiences
Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?
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Courtesy of Aerie
Aerie ups commitment to authenticity with enhanced creator program
The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.
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Courtesy of Marc Jacobs
Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’
The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling.
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Courtesy of 1664
ColumnCampaign Trail: 1664 taps multiple Robert Pattinsons to examine good taste
The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of Good Taste.”
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Courtesy of Powerade
How Powerade’s World Cup campaign attempts to break through a crowded field
Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.
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Permission granted by The Home Depot
Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest
Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.
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Christopher Doering/Marketing Dive
Q&AHow Nestlé’s US CMO keeps tabs on changing consumer tastes
Vicki Felker discusses launching the CPG giant’s first at-home condiment brand and how the brand has increased its digital and social investment.
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Getty Images
TikTok boosts measurement partnerships in play for advertiser confidence
Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now accredited for reporting video viewability.
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Retrieved from Pinterest on April 21, 2026
Sociable: Pinterest CPG promotions outperform benchmark ROIs
New research commissioned by the platform analyzes how Pin ads drive shopping activity across multiple regions and products.
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peshkov via Getty Images
OpinionHow AI is making ad creative faster — and more fair
The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.
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Courtesy of Smoothie King
Smoothie King tackles nutritional advice overload in new ads
The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.
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Courtesy of Pizza Hut
Pizza Hut shifts loyalty program toward experience and exclusivity
The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.
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Courtesy of Burger King
Burger King returns to ‘Star Wars’ galaxy as turnaround push endures
CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.
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Courtesy of Kraft Heinz
Heinz kicks off NFL deal by inducting 57th draft pick into new club
The league’s first global condiment partner will plaster its hometown of Pittsburgh — the location of the 2026 draft — with OOH ads.
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Courtesy of Snickers
Snickers extends ‘Hungry’ platform around peanut butter products
The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”
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Courtesy of Green Mountain Coffee Roasters
‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign
The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.
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E.l.f. Cosmetics/Oberland
E.l.f. promotes longtime CMO Kory Marchisotto to president
Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f. Brands.
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Getty Images
Creator marketing now a ‘core media channel’ while search slows: IAB
Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.
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Courtesy of Fluor
Adobe expands agency partnerships as part of agentic AI platform debut
Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for joint clients.
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Mario Tama via Getty Images
No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’
The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.
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Getty Images
Viant acquires TVision to realize CTV advertising trifecta
The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and verified attention.
