The Latest

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  Deep Dive

  What’s next as Google keeps cookies amid challenges to its dominance

  The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.

  Data/Analytics

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  Column

  Sociable: Threads ads expand to all Meta advertisers

  After initial testing with brands like Wendy’s, access to Threads ads is now widely available. 

  Social Media

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  Jim Beam ages its marketing strategy for the budget-minded consumer

  The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.

  Brand Strategy

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  Opinion

  Do the upfronts still matter?

  The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.

  Brand Strategy

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  Axe leans on Pete Davidson’s wisdom to help men level up their rizz

  The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.

  Brand Strategy

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  Welch’s Fruit Snacks lets parents use AI to write sweeter notes to kids

  The Lunchbox Notes Translator turns candid sentiments into heartfelt messages and is timed to the release of customizable packaging.

  Brand Strategy

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  Q&A

  Zaxbys’ CMO on breaking through the chicken category with ‘sauce’

  The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces and cool charisma.

  Brand Strategy

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  Hotels.com returns to mascot-focused marketing with Bellboy character

  The anthropomorphic hotel desk bell promotes savings in a new campaign spanning Instagram, TikTok, YouTube and the brand’s website and app.

  Brand Strategy

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  Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

  “Lose More. Win More.” was created with TBWA/Chiat/Day LA and pays tribute to the hard work it takes to reach icon status.

  Brand Strategy

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  Most consumers will pay 25% more for their favorite brands, survey finds

  Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

  Data/Analytics

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  OpenAP’s TV network owners push ahead on interoperable streaming ads

  The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

  Video

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  Kids entertainment brand CoComelon lends a hand in first brand campaign

  “CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.

  Mobile

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  Fiverr confronts AI concerns head-on in national marketing push

  “Stranger Things” actor Brett Gelman stars in an ad for the freelancer marketplace that parodies the pottery scene from the film “Ghost."

  Creative

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  Google holds monopoly over key areas of ad tech, US judge rules

  The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad networks.

  Updated April 17, 2025

  Ad Tech

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  Column

  Campaign Trail: Clash of Clans enters war zone with WWE champion

  Created with David New York, a series of video ads speak authentically to fans of both WWE and the hit mobile game from Supercell.

  Brand Strategy

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  Lyft Media teams with StackAdapt for programmatic in-app advertising

  The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel’s retail media technology.

  Mobile

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  Inside BodyArmor’s new visual identity and largest campaign to date

  The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.”

  Brand Strategy

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  IAB: As brands diversify ad spend, midsize media firms grow fastest

  The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses. 

  Social Media

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  Snap names first CMO in 2 years in lead-up to advertising showcase

  Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who will depart later this year.

  Brand Strategy

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  Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite

  To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.

  Brand Strategy

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  Publicis remains confident even as marketers’ tariff anxiety rises

  The group upheld 2025 growth expectations, believing its end-to-end marketing offerings and new business wins will offset potential spending cuts. 

  Agencies

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  Garage Beer co-owner Jason Kelce devises martial arts-inspired campaign

  The brand, a fast-growing light beer in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.

  Brand Strategy

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  Chili’s pop-up finances fast food meals in latest dig at rising prices

  A store emulating payday loan retailers doles out gift cards to “approved” visitors, while consumers at home can participate in social giveaways on X. 

  Brand Strategy

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  Q&A

  How Dude Wipes cleans up with poop humor as its marketing evolves

  CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

  Brand Strategy

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  Burger King poaches Applebee’s CMO to build on modernization plan

  Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the Whopper jingle. 

  Brand Strategy

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