The Latest
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Courtesy of Heineken
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.
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Courtesy of Utiq
Adobe’s latest integration shows a path forward for cookieless campaigns
In a test, ad-tech company Utiq's ID delivered over 90% of impressions in non-Chrome browsers.
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Courtesy of Danone
Q&ADanone’s CMO on adapting advertising as GLP-1 upends the food industry
Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging channels like Pinterest.
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Retrieved from First We Feast on March 20, 2025
How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’
Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform.
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Retrieved from xAI on May 24, 2024
ColumnSociable: xAI acquires X in deal that secures the app’s immediate future
Elon Musk is using AI hype to effectively save X from financial oblivion.
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Tirachard via Getty Images
Influencer marketing surges: Here’s what the numbers say
In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.
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Courtesy of California Pizza Kitchen
Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt
CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget.
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Courtesy of DoorDash
Ben & Jerry’s, Red Bull lift sales with new DoorDash advertiser solution
A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to an internal analysis.
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Courtesy of Molson Coors
Coors Light taps AI to turn baseball fans’ obstructed views into brews
“Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash prize via Venmo.
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Spencer Platt via Getty Images
Global ad spending expectations sink on trade war uncertainty: WARC
The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.
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Courtesy of The Coca-Cola Company
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.
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Permission granted by Twix
Twix ditches left-right divide for new brand position around unity
The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.
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Courtesy of Walmart
Walmart builds gaming experience, merch tied to ‘A Minecraft Movie’
The launch of a Minecraft Java server and accompanying Discord presence allows consumers to interact with the retailer in an immersive way.
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Courtesy of Gap
Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’
The flagship brand has been working to insert itself back into the cultural conversation with dance-focused ads starring Troye Sivan and Parker Posey.
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Courtesy of JCPenney
JCPenney embraces social-first marketing with VaynerMedia hire
The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.
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Courtesy of H&M
Inside H&M’s digital relaunch and approach to multichannel experiences
Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.
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Courtesy of Estée Lauder
Estée Lauder dupes beauty sleep with Kristen Bell for global campaign
The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social media and retail platforms.
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Thai Liang Lim via Getty Images
How CMOs can get out of ‘no man’s land’ and on the same page as CEOs
Boathouse CEO John Connors examines the agency’s fourth annual study of the CEO’s perspective on marketing and the role of the CMO.
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Ivan Pantic via Getty Images
How TikTok’s new search ad format helps Eventbrite inspire eventgoers
The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.
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Leon Neal / Staff via Getty Images
IAB: AI adoption for campaigns lags amid data, transparency concerns
While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a road map.
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Courtesy of Corona
Corona embodies the spirit of the beach in new brand platform
Set to premiere on MLB’s opening day, “La Playa Awaits” features extensive sports integrations and embraces Mexican beach culture.
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Permission granted by McDonald's
McDonald’s mascots land in Minecraft to tap into video game fandom
New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie adaptation.
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Courtesy of Billie
ColumnCampaign Trail: Billie takes the icks and anxieties out of bath time
In product-focused ads, the Edgewell brand stays true to its tradition of showing women’s lives in a way that transcends usual portrayals.
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Courtesy of Puma
Inside Puma’s new brand positioning and largest global campaign to date
The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by Adam&eveDDB.
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Retrieved from Hostess on March 20, 2025
Hostess speaks the language of snacks with pun-heavy brand platform
The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.
