The Latest
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Courtesy of Carl's Jr.
Deep DiveHow QSRs are building on value marketing with pop culture, nostalgia
Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.
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Sponsored by Dash SocialThe new rules of social discovery and distribution
Actionable insights, benchmarks and brand examples to help marketers adapt to changes on social.
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Courtesy of Hefty
How Hefty is unifying its brand portfolio marketing with John Cena
The actor and retired pro wrestler explains why his authentic connection to the brand has made a 10-year relationship resonate with consumers.
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Courtesy of PepsiCo
PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans
Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.
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Courtesy of Folgers
Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres
The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.
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Christopher Furlong via Getty Images
Unilever changes its brand discovery calculus with Google Cloud AI pact
A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.
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Courtesy of Squarespace
ColumnCampaign Trail: Squarespace turns domain names into a noir nightmare
The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.
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Why brands need to optimize their mobile apps and websites for AI
Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.
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Justin Sullivan via Getty Images
Roku says it’s growing video advertising faster than broader OTT market
The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”
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Courtesy of Publicis
Publicis weds creator, sports marketing for new Influential Sports unit
The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.
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Courtesy of MLS
Major League Soccer extends reach in substantial marketing push
“MLS Is Back” puts the league in the spotlight ahead of the World Cup, which is coming to the U.S. this year.
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Courtesy of Dunkin'
Marketers weigh in on Super Bowl 60 ads, from the weird to the audacious
Marketing Dive readers and adland experts assess five of the most talked about big game ads.
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Scott Olson via Getty Images
Sweetgreen names Wpromote paid media AOR as brand looks to reignite growth
Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump.
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Target to test contextual ads in ChatGPT, including through Roundel
Bringing Roundel brands to ChatGPT suggests retail media networks could be a bridge for larger AI chatbot advertising adoption.
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Courtesy of Ritz
Deep Dive‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe
Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a mixed bag.
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Courtesy of Kimberly-Clark
Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’
The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”
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Illustration: Emma Erickson
TrackerThe complete Super Bowl 60 ad tracker for 2026
The details on every Super Bowl spot, from Anthropic’s shot at OpenAI to Dunkin’s brand-focused rewrite of “Good Will Hunting.”
Updated Dec. 3, 2025 -
Illustration: Emma Erickson
Super Bowl 2026: Viewership, engagement and ads analysis
Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.
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Courtesy of CeraVe
CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign
The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.
Updated Feb. 10, 2026 -
Courtesy of Dove
Dove lets Redditors do the talking in transparency-focused campaign
“Dove r/eal reviews” leverages Reddit’s growing beauty community and the platform’s reputation for honest product takes.
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Ulta Beauty taps women athletes for marketing push
The retailer enlisted a group of professional female athletes to participate in omnichannel marketing, including digital trading cards.
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Courtesy of Edward Jones
Q&AEdward Jones’ brand chief on marketing wealth management via sports, ads
Chief Brand, Experience and Marketing Officer Hema Widhani discusses the firm’s recent ad campaign and college football partnership.
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Joe Raedle/Staff via Getty Images
Amazon enables communication between ads platform and AI agents
The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns.
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Courtesy of Chipotle
Chipotle pokes fun at AI Super Bowl ads to spotlight real ingredients
After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes.
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Courtesy of Ortega
Ortega goes for younger consumers with brand refresh
The update comes as the brand looks to combat declining sales amid supply chain issues and increased competition.
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Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy
The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.
