The Latest
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Courtesy of Mischief
Miller Lite puts 12-pack in soccer ball as part of World Cup campaign
The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.
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Courtesy of Garnier
Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation
The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair mousse.
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istockphoto.com/Sean Anthony Eddy
Social insights fail to reach decision-makers: Here’s what the numbers say
Just 14% of social media professionals feel their organization is able to use social data properly.
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Drew Angerer via Getty Images
TikTok looks beyond brand discovery with travel booking and more
At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in focus, as were AI capabilities.
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Dimitrios Kambouris / Staff via Getty Images
Netflix flexes new capabilities as ad biz doubles geographic reach
At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring ad campaigns.
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Courtesy of Sazerac
Q&ASvedka’s senior brand director on the vodka’s future-forward marketing
David Binder talks about the vodka maker’s controversial AI-generated Super Bowl debut and its future marketing plans under Sazerac.
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Courtesy of CeraVe
CeraVe taps into basketball lore for latest social-first campaign
The effort uses what Cha Spruce, executive creative director of earned media for North America at Ogilvy, calls a “little fires everywhere” approach.
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Permission granted by Priceline
Priceline brings back its Negotiator to combat soaring travel costs
The brand is making a bigger appeal to Gen Z travelers with TikTok stunts and ads that see William Shatner pass the baton to Randall Park.
Updated May 14, 2026 -
Retrieved from Instagram on December 17, 2025
Sociable: Instagram eyes long-form content on CTV
Instagram’s vice president of product told audiences at Scalable Summit that short-form videos may not “be enough to succeed on TV,” per ICYMI.
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Courtesy of Nike
Deep DiveWhere Nike’s marketing comeback is stumbling — and where it can still win
A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.
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Courtesy of Heineken
Heineken urges US workers to embrace volunteer benefits and watch the World Cup
The brewer is offering soccer fans a way to find local volunteer opportunities that align with match days and is supporting the effort with a campaign.
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Permission granted by The Kraft Heinz Company
Kraft Heinz’s biggest portfolio campaign to date celebrates America250
The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.
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Courtesy of NBCUniversal
NBCUniversal leans into legacy media status, pushes performance at upfront
The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub in Q4.
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Courtesy of Foot Locker
Foot Locker debuts year-round basketball brand platform under new CMO
Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.
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Courtesy of Home Depot
How Home Depot is crafting content on the road to the World Cup
The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.
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Spencer Platt via Getty Images
Heineken focuses agency roster on fewer future-fit partners
Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, WPP and Stagwell.
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peshkov via Getty Images
AI remains a top priority for CMOs, but spending lags: Gartner
While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.
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Courtesy of Tecate
ColumnCampaign Trail: Tecate empowers repatriated Mexicans
Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to action.
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Justin Sullivan via Getty Images
OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager
The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal and cost-per-click bidding.
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Courtesy of Papa Johns
Q&APapa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up
Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google Cloud on AI.
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Courtesy of Luna Bar
Luna Bar strategizes new era with social ads starring Jessica Alba
The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.
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Justin Sullivan via Getty Images
Kraft Heinz hikes marketing spend 37% as turnaround takes shape
The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.
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Getty Images
Where Trade Desk sees advertising opportunity following bruising Q1
The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.”
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Courtesy of E.l.f.
E.l.f. spotlights competitive dance with new sponsorship
As founding partner for the International Dance League’s 2026 season, the marketer gains access to an audience that aligns with its target demographic.
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Getty Images via Getty Images
Amazon, LinkedIn help advertisers reach professionals via CTV ads
As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.
