The Latest
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OpinionA CMO’s guide to machine relations
PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on AI platforms.
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Ethan Miller via Getty Images
Disney, TikTok partner on content sharing as creators fuel fandom
The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical video content.
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Courtesy of Stanley Black & Decker
Stanley introduces wisecracking toolbox character amid construction slowdown
“All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to run across five markets.
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Permission granted by The Coca-Cola Company
Coke asks busy Gen Z, millennials to log off for quality meal time
A global integrated campaign developed by WPP Open X and led by the Grey agency spans a pair of brand films, out-of-home ads and digital activations.
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Courtesy of Domino's Pizza
Domino’s pays diners to beta test its relaunched app, website
The pizza chain’s new campaign encourages consumers to leave feedback about its updated digital ordering experience.
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Courtesy of Goldfish
Goldfish blends nostalgia with better-for-you messaging in new ads
The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.
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Courtesy of Express
Express nods to its Y2K heyday in campaign that unites fashion, music
CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
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As AI reshapes brand visibility, IAB attempts to clean up measurement
The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate.
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Courtesy of Journeys
ColumnCampaign Trail: Journeys amps up absurdity to break back-to-school conventions
Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform.
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Ethan Miller/Getty Images via Getty Images
Amazon’s live sports land grab helps boost ad segment to $19.8B in Q2
Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers.
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Courtesy of Mars
Snickers’ ice cream line seeks help telling the internet to chill out
The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.
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Drew Angerer via Getty Images
Meta touts industry-leading ad revenue growth, but AI unease rises
CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.
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Courtesy of Jameson
Jameson teams with NFL as global sponsor amid spirits market struggles
The Pernod Ricard brand will have exclusive marketing rights as the official spirits sponsor of the league, which is continuing its international push.
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Justin Sullivan/Staff via Getty Images
Snapchat shores up lead gen ads with new HubSpot integration
The app is focusing on partnerships to “meet our clients where they are,” said Vice President of Global Agency and Strategic Accounts Adrian Mulryan.
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Courtesy of Heineken
Heineken pilots OpenTable program that rewards designated drivers
The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues to grow.
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Courtesy of Expedia
OpinionIRL streamers are brands’ biggest marketing opportunity
Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.
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Permission granted by Degree
Degree sweats it out with subway commuters for New York summer campaign
Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.
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Retrieved from FX on July 27, 2026
Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’
The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton Ellis and Ryan Murphy.
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Courtesy of Reddit
Kia takes a Reddit staple for a spin during WNBA All-Star Weekend
The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.
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Courtesy of Popeyes
Popeyes spices up agency roster to deliver better brand consistency
Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.
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Courtesy of Hilton
Hilton’s CMO on why brand marketing is an ‘irrational affinity business’
Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising landscape.
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Courtesy of Rare Beauty
Rare Beauty draws inspiration from Greek mythology for global campaign
The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.
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Courtesy of Gap Inc.
Gap Inc. opens creator program to employees
Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product storytelling and more.
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Courtesy of Canada Goose
Canada Goose brings nature’s fringe to lifestyle marketing push
Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.
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Courtesy of Kraft Heinz
Oscar Mayer fetes Wienermobile’s 90 years with Milk Bar hot dog cake
The Wiener Cake leverages a viral trend to keep the brand front-of-mind during the summer months.
