The Latest

  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    Pharmaceutical giants Boehringer Ingelheim and Novo Nordisk announced their debuts and Uber Eats shared a new teaser.

    Updated Dec. 3, 2025
  • A graphic for Audiense's Promoted Story
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    Permission granted by Erik Peterson, Designer at Audiense
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    Sponsored by Elevar

    The new reality of ecommerce data: How signal quality will define performance

    Ecommerce leaders now compete on data quality as automation reshapes performance.

  • People on the subway celebrate the Olympics
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    Courtesy of Coca-Cola
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    Coke’s World Cup campaign taps into unifying power of fan emotions

    The effort includes ads set to a cover of Van Halen’s “Jump” and QR codes on packaging can be scanned to enter for the chance to win prizes.

  • aperol
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    Getty Images
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    Q&A

    How Campari is staking a claim in the low-alcohol market

    Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers.

  • A close up image of a round red sign that says "Chipotle Mexican Grill."
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    Courtesy of Chipotle/Photograph by Media Wisdom Photography Ltd
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    Chipotle’s new CMO on how the brand’s latest ad meets consumer trends

    “Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger patties on a conveyor belt.

  • Dollar Shave Club Bullshit meter
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    Courtesy of Dollar Shave Club
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    How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm

    The DTC disruptor brand pivoted after its latest edgy campaign was rejected for the big game for using profanity.

  • an executive in business attire reads from a tablet in a meeting room
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    Getty Images
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    CMO-plus roles more prominent as marketing needs diversify: report

    CMO churn can mean leaving for more responsibilities, including CEO posts, but representation has seen little progress, Spencer Stuart found.

  • A tiered office building with large glass windows, brightly lit from within at night; the top of the building reads "WPP" in blue lights.
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    Alamy
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    WPP rolls production capabilities into new WPP Production unit

    Creative producers companywide will operate under a single global platform to foster collaboration and better tap into generative AI’s potential.

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    Justin Sullivan via Getty Images
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    P&G prioritizes data, AI to tackle fragmented ‘new media reality’

    As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as an industry advantage. 

  • Macy's Style Crew member Raven Gates poses at an event.
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    Courtesy of Macy's
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    How Macy’s is flexing its Style Crew affiliate program beyond social media

    The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person events and direct mailers.

  • Woman sits on couch typing on laptop.
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    Getty Images
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    AI has changed holiday shopping: Here’s what the numbers say

    AI-driven traffic in the retail industry surged 693% year over year in November and December, according to new data from Adobe.

  • A Dave's Hot Chicken storefront
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    Courtesy of Dave's Hot Chicken
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    Q&A

    Dave’s Hot Chicken CMO on building on organic growth as brand levels up

    Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

  • A person holding a smartphone with the TikTok splash screen visible, seated at a table with a hand about to tap the screen.
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    Alamy
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    Column

    Sociable: TikTok signs off on US joint venture, securing app’s future

    After years of back and forth, TikTok will remain available to U.S. users, with parent ByteDance holding onto a nearly 20% stake in the app.

  • Jason Brown for Hershey's
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    Courtesy of Hershey's
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    Why Hershey’s first major campaign in 8 years comes ahead of the Olympics

    The brand partnered with The Martin Agency for a new platform that utilizes MiltonOne, a bespoke Publicis Groupe solution.

  • A person's face looking into a computer screen in an open plan working office. Type is being added to the screen by an Artificial intelligence, AI, chatbot.
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    Getty Images
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    Deep Dive

    How brands can assert control as AI rewrites advertising’s playbook

    As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype.

  • Paralympian Audrey Crowley for Honda
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    Courtesy of Honda
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    Honda takes modular approach to Winter Olympics campaign creative

    The official automotive partner of Team USA will be able to mix and match assets like athlete footage to suit different media channels and verticals.

  • A person holding a smartphone with the TikTok splash screen visible, seated at a table with a hand about to tap the screen.
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    Alamy
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    TikTok ups bid to entertainment marketers with latest ad solutions

    Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.

  • The front of a red jeep sits in the foreground while a snowboarder is mid trick in the background.
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    Courtesy of Jeep
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    Jeep goes extreme with enhanced X Games partnership

    As viewership grows for the X Games, Jeep is expanding its relationship with the event to span on-site, broadcast, streaming and social media channels.

  • New YouTube brand identity
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    Courtesy of YouTube
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    YouTube revamps visual identity amid shifting entertainment landscape

    A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the feel of creator content.

    Updated Jan. 22, 2026
  • In an aerial view, the Netflix logo is displayed above Netflix corporate offices.
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    Mario Tama via Getty Images
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    Netflix targets $3B in ad revenue while Warner Bros. deal looms

    Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and subscription dollars.

  • In this photo illustration, the welcome screen for the OpenAI "ChatGPT" app is displayed on a laptop screen on February 03, 2023 in London, England.
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    Getty Images
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    ChatGPT to begin testing ads as generative AI competition heats up

    OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly labeled.

  • A image of Choice Hotels' new marketing campaign materials.
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    Courtesy of Choice Hotels International
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    Choice Hotels hones in on value in latest global marketing campaign

    Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio.

  • Dos Equis brand character the Most Interesting Man in the world
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    Courtesy of Dos Equis/Heineken USA
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    Why Dos Equis revived the Most Interesting Man amid category headwinds

    Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.

  • Coca-Cola cans on a pallet.
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    George Frey via Getty Images
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    Coke creates chief digital officer role to keep pace with tech demands

    Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will expand.

  • Equinox ad
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    Courtesy of Equinox
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    Column

    Campaign Trail: Equinox uses AI to contrast fitness with digital fakery

    Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by the meteoric rise of AI.

  • Several M&M's spokescandy mascots appear as Marvel characters against a yellow background
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    Permission granted by Mars
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    M&M’s spokescandies suit up as Marvel superheroes for global campaign

    The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it debuted last year.