The Latest
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Courtesy of Urban Outfitters
Urban Outfitters embraces campus life in first CTV commercial
The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continues to set its sights on Gen Z.
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Permission granted by Gap Inc.
Gap’s fall campaign enlists ‘Obsession’ star to promote denim
Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”
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Courtesy of CeraVe
CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF
The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.
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Courtesy of Rhone
Rhone CMO on marketing at an inflection point for the apparel brand
“A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, alongside an evolution of performance apparel.
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Courtesy of Jif
Jif’s new campaign reworks logo to go beyond peanut butter and jelly
Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.”
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Courtesy of WPP
WPP’s streamlined strategy secures new business as revenue declines narrow
While WPP sees opportunities with AI, CEO Cindy Rose noted that the technology could lead to deflationary impacts on agency pricing.
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Courtesy of Procter & Gamble
P&G’s Always Discreet fights incontinence stigma with NFL campaign
“Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content.
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Courtesy of Bazooka Brands
Bazooka puts reality TV rivalry center stage in social-forward campaign
Two stars of “The Secret Lives of Mormon Wives” go head-to-head in an effort that features in-person activations and a social content series.
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Retrieved from Foot Locker on August 06, 2026
Foot Locker reinforces role in sneaker culture with new brand platform
The campaign was created with Someplace, an agency founded by three Wieden+Kennedy veterans who had worked on the Nike account for years.
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Getty Images
Nielsen acquires DoubleVerify to link ad verification, audience measurement
The $2.15 billion deal follows other platforms valued for their independence getting acquired, which has stoked advertiser concern.
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Courtesy of Reddit
ColumnBehind Reddit and YouTube’s roles in AI visibility
Investing in high-quality and informative user-generated content is crucial, but not all platforms are created equal.
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Courtesy of Papa Johns
Papa Johns changes CMOs, ramps up mass marketing amid struggles
CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops.
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Courtesy of Michelob Ultra
Deep DiveHow 5 brands won World Cup gold through marketing investments
Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.
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Justin Sullivan via Getty Images
Kraft Heinz pours nearly $100M more into marketing to drive turnaround
Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.
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Leon Neal via Getty Images
Fossil ads using AI to identify target profiles earn 58.8M impressions
In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three traveler profiles.
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Courtesy of Amazon
Lilly’s women’s sports push gets assist from WNBA on Prime campaign
The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker.
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Retrieved from Snapchat on August 06, 2026
ColumnSociable: Snapchat tries to teach brands to be funny
The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.
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Getty Images
OpinionA CMO’s guide to machine relations
PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on AI platforms.
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Ethan Miller via Getty Images
Disney, TikTok partner on content sharing as creators fuel fandom
The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical video content.
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Courtesy of Stanley Black & Decker
Stanley introduces wisecracking toolbox character amid construction slowdown
“All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to run across five markets.
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Permission granted by The Coca-Cola Company
Coke asks busy Gen Z, millennials to log off for quality meal time
A global integrated campaign developed by WPP Open X and led by Grey spans a pair of brand films, out-of-home ads and digital activations.
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Courtesy of Domino's Pizza
Domino’s pays diners to beta test its relaunched app, website
The pizza chain’s new campaign encourages consumers to leave feedback about its updated digital ordering experience.
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Courtesy of Goldfish
Goldfish blends nostalgia with better-for-you messaging in new ads
The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.
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Courtesy of Express
Express nods to its Y2K heyday in campaign that unites fashion, music
CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
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Getty Images
As AI reshapes brand visibility, IAB attempts to clean up measurement
The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate.
