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Courtesy of Michaels
Michaels promotes online MakerPlace with ‘Respect the Handmade’
The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy.
By Jessica Deyo • March 8, 2024 -
Courtesy of Disney Advertising
ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck
Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.
By Peter Adams • March 8, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of TBWA\Media Arts Lab Tokyo
Apple highlights iPhone 15 Pro in live-action manga film
The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.”
By Jessica Deyo • March 7, 2024 -
Retrieved from Whirlpool USA on March 05, 2024
Whirlpool helps singles clean up their dating profiles
Research from the brand found the ability to do household chores is a top priority for 94% of people seeking a romantic partnership.
By Sara Karlovitch • March 5, 2024 -
Courtesy of Spanx
Spanx pushes into apparel with first-ever global campaign
“We Live in Spanx” includes partnerships with Meta and YouTube, and the brand is the exclusive sponsor of a Women’s History Month hub on Hulu.
By Jessica Deyo • March 4, 2024 -
Permission granted by Athleta
How Athleta’s ‘Find Your Movement’ campaign evolves the brand
The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.
By Jessica Deyo • March 1, 2024 -
Courtesy of Tubi
Tubi refreshes brand to build on momentum with young, diverse audiences
The most-watched free ad-supported streaming service in the U.S. rolled out sonic branding and a more vibrant visual style from design agency Dixon Baxi.
By Chris Kelly • Feb. 29, 2024 -
Permission granted by Gap
Gap reworks Jungle’s TikTok hit to show off spring linen collection
New ads directed by Jungle members emulate the music video for “Back on 74,” which went viral on TikTok due to its elaborate dance choreography.
By Peter Adams • Feb. 29, 2024 -
Permission granted by Dick's Sporting Goods
Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience
A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.
By Peter Adams • Feb. 28, 2024 -
Courtesy of Gatorade
Gatorade expands presence in hydration market with Gatorade Water
The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness.
By Aaron Baar • Feb. 28, 2024 -
Permission granted by PepsiCo
What’s old is new: Food and beverage brands put a modern spin on retro packaging
Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging.
By Shefali Kapadia • Feb. 27, 2024 -
Courtesy of The Ad Council
Smokey Bear travels through the decades for 80th anniversary ad
The bear best known for the iconic “Only you can prevent wildfires” line stars in an emotional retelling of years of wildfire prevention tips.
By Jessica Deyo • Feb. 26, 2024 -
Kaarin Vembar/Marketing Dive
Walmart-Vizio deal raises fresh concerns about retail media walled gardens
While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets.
By Peter Adams • Feb. 23, 2024 -
Courtesy of Pernod Ricard
Jameson to drop Times Square Ball for St. Patrick’s Eve
With St. Patrick’s Day falling on a Sunday this year, the Irish whiskey is encouraging celebration the night before with a new holiday and campaign.
By Sara Karlovitch • Feb. 21, 2024 -
Permission granted by PRNewsfoto/PepsiCo
Quaker celebrates everyday moments of affirmation in creative reset
Uncommon Creative Studio handled the campaign while Quaker enlisted “Aftersun” director Charlotte Wells to add an emotional punch to the creative.
By Peter Adams • Feb. 21, 2024 -
Courtesy of McDonald's USA
McDonald’s brings anime fandom to life for immersive global campaign
The chain is paying tribute to how it is often depicted in anime and manga — as “WcDonald's” — with a new sauce, packaging, episodic content and more.
By Chris Kelly • Feb. 21, 2024 -
Scott Olson via Getty Images
Walmart buys Vizio for $2.3B as retail media race turns to streaming
The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024.
By Peter Adams • Feb. 20, 2024 -
Courtesy of Marriott
Marriott Bonvoy joins March Madness craze to celebrate game-day rituals
The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans.
By Aaron Baar • Feb. 20, 2024 -
Courtesy of Google
Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up
The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.
By Aaron Baar • Feb. 15, 2024 -
Courtesy of David Miami
Android says green text bubbles are costing iPhone users love
Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.
By Jessica Deyo • Feb. 15, 2024 -
Permission granted by McCann Worldgroup
Ikea defies ‘don’t try this at home’ in debut creative from McCann
An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign.
By Peter Adams • Feb. 14, 2024 -
Courtesy of Coca-Cola
Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit
Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.
By Peter Adams • Updated Feb. 15, 2024 -
max-kegfire via Getty Images
IAB, MRC draft preliminary AR measurement guidelines for advertisers
The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024.
By Aaron Baar • Feb. 12, 2024 -
Courtesy of Adidas
Adidas tells athletes of all types: ‘You got this’
A content series features athletes like Patrick Mahomes and Trinity Rodman talking about how they overcome pressure to perform at their highest levels.
By Aaron Baar • Feb. 12, 2024 -
Courtesy of Geico
Geico drops mockumentary on rise of Gecko mascot ahead of Super Bowl
The “Legend of the Lizard” video is the culmination of a campaign created by The Martin Agency that brought back the brand’s Caveman mascot.
By Peter Adams • Feb. 9, 2024
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