Snap Dog -- the only hot dog in America with its name on it -- is on a mission to elevate the average NYC hot dog cart experience this summer. At a time when so many classic American foods, from cupcakes, to burgers and grilled cheese, are being reinvented with quality ingredients, isn’t it time the street corner hot dog got an update? Shipped fresh from its smokehouse in Hudson Valley, New York, Snap Dogs are crafted with premium cuts of beef brisket and top-round from a recipe passed down from generation to generation.
Committed to Real Food
Snap Dog was launched in 2014 after Long Island, New York restaurateur Keith Dorman worked as a hot dog cart vendor on 55th and Columbus to understand first-hand the experience of a city street food vendor. He realized that most cart vendors don’t sell quality; they sell what’s cheap. He was shocked to learn that they even serve hot dogs made from mechanically separated chicken. He also noticed many vendors don’t sell the brand they advertise. This inspired him to reinvent the New York City hot dog cart experience.
The Only Branded Hot Dog
Dorman found a unique cellulose-based, color and dye-free sausage casing that “brands” each hot dog and sausage with the Snap Dog logo and the word “BEEF”. Now, no matter on which street corner they find a vendor, customers know, every time, they’re getting delicious, 100% premium Snap Dog beef.
Look for the Orange Umbrellas
You may have noticed Snap Dog’s ubiquitous bright orange umbrellas with retro-inspired messaging popping up across Brooklyn, Manhattan, and the Bronx. These umbrellas identify the vendors who have upgraded to Snap Dog’s quality products: hot dogs, hot sausages, and unique, smoky Push-Cart Onion Sauce. Currently there are approximately 25 carts in the metro-NY area. This summer Snap Dog plans to grow its footprint to over 40 carts. Follow the growth of the premier New York hot dog at www.snapdogNYC.com/locations, where new vendors are being added to the locations page.
Hot Dog Giveaways
Every week from Memorial Day to Labor Day, Snap Dog will be giving away free hot dogs for two hours. Location, day and time will be announced via Twitter and Facebook.
Food Heritage
New York food specialties are in Keith Dorman’s blood. His great-grandfather, Nathan Dorman started Dorman’s Cheese, delivering milk, eggs and cheese by horse and buggy from Hudson Street in 1896. His grandfather, Victor, forever altered the packaging of cheese, by being the first to put a slice of “Paper Between the Slices.” For Keith, Snap Dog will be a success when New Yorkers -- locals and tourists alike -- realize they can choose to eat better street food. Snap Dog wants people to know that they’re getting the best hot dog, every time.