Dive summary:
- Pew Research Center's Internet & American Life Project revealed that certain demographics are congregating on particular social networks; for example, blacks over-indexed Twitter and blacks and Latinos both over-indexed Instagram.
- Pinterest remains the whitest platform with 18 percent of white people on the platform compared with 8 percent of blacks and 10 percent of Hispanics.
- Income played a role in deciding social platforms as well; Pinterest users tended to be higher earners with 23% earning between $50,000 to $79,999 a year and 18% earning more than that.
From the article:
"The study, an expansion of a similar study on Twitter in 2010, queried 1,802 people on their cell phones and land lines over the course of a month late last year."
