Dive Brief: 

• A new multimedia native ad for Netflix's "Orange is the New Black" series created by the New York Times has been met with praise — even from skeptical journalists. 
• The ad is one of the first to come from The New York Times' Brand Studio, a department built for creating native ads. 
• The ad has received a great deal of praise on social media, and it also marks the first time a native ad has been shared by the paper on social channels due to a recent change in its policy. 

Snow Fall for native ads? MT @sjwilliams This paid post on NYT is impressively produced http://t.co/zxXTuL2u1k

— Erik Hayden (@Erik_Hayden) June 13, 2014

Can't believe I'm sharing a paid post, but interesting work in the Times. Even mobile-friendly http://t.co/huKSLScQXl. (via @joshsternberg )

— hamman (@hamman) June 13, 2014

All brand-sponsored journalism does not suck. Witness this peach by @mdeziel on women in prison. From Netflix, natch. http://t.co/Jljr6MvzpP

— david carr (@carr2n) June 13, 2014

Dive Insight: 

The New York Times is setting the perfect example for what native ads could — and should — be like. Rather than just mimicking the look and feel of a publisher's site, the Netlix ad actually offers some value and information. Obviously, not every publisher or advertiser has the resources to produce this high level of native ad, but it's good to have the example out in the public for inspiration.