Dive summary:
- Microsoft confirms that the advertising portion of their Scroogled campaign against Google is coming to an end.
- Scroogled was launched in Nov. 2011 by Microsoft as a sort of attack campaign against Google for switching its shopping results to a paid model; the campaign soon grew to include claims that Google was reading users emails to serve ads.
- So far, 3.5 million people visited the Scroogled site and 114,000 signed a petition asking Google to stop accessing their Gmail accounts.
From the article:
"Microsoft launched its Scroogled website and attack ads in November ahead of the holiday season. Though this part of the campaign is done, it’s a pretty safe bet that we haven’t seen the last attack of Google from Microsoft."
