Dive Brief:
- Klaviyo, an email marketing technology company, raised a $1.5 million round from Accomplice as well as a group of industry angels.
- According to Venture Beat, Klaviyo was the third-fastest growing email marketing tech company in June.
- The takeaway from these insights is marketing automation and personalization features are increasingly attractive in the martech space and to venture capitalists.
Dive Insight:
The marketing technology space is active and well.
The latest news is Klaviyo, an email marketing technology company, has raised a $1.5 million round from Accomplice and industry angels including David Cancel, chief product officer at Hubspot, and Elias Torres, founder of marketing automation platform Performable.
Klaviyo offers marketing automation and personalization features for its users, and aims to help e-commerce marketers improve their email tactics.
Klaviyo co-founder Ed Hallen told Venture Beat, “We’ve made good progress on making Klaviyo the hub of customer data, but it’s only half the battle. Using that data effectively in emails is hard. Changing an email to show someone’s name is not personalization. Doing real personalization requires creating unique content for each person and no one’s built that yet."
He said Klayiyo's goal is to take the customer data they have, combine it with media and e-commerce stores' assets to raise the bar when it comes to personalization.
